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I am a social media specialist with hands-on experience creating, writing, and publishing content across Instagram, TikTok, LinkedIn, Facebook, and YouTube. I am skilled in copywriting, trend research, and short-form video content, with a strong command of English (CEFR C1). I hold a background in English Literature and Creative Writing and have worked across agency and corporate environments.…

Arzoo Watts

Copywriter, Content Creator, Content Strategist, +2

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I am a social media specialist with hands-on experience creating, writing, and publishing content across Instagram, TikTok, LinkedIn, Facebook, and YouTube. I am skilled in copywriting, trend research, and short-form video content, with a strong command of English (CEFR C1). I hold a background in English Literature and Creative Writing and have worked across agency and corporate environments.…

Available to hire

I am a social media specialist with hands-on experience creating, writing, and publishing content across Instagram, TikTok, LinkedIn, Facebook, and YouTube.

I am skilled in copywriting, trend research, and short-form video content, with a strong command of English (CEFR C1). I hold a background in English Literature and Creative Writing and have worked across agency and corporate environments.

Skills

Copywriting

Social Media Design

Experience Level

Copywriting

Expert

Social Media Design

Expert

Language

English

Fluent

German

Beginner

Work Experience

Marketing Coordinator at SoftwareOne Deutschland

October 1, 2023 - Present

Curate on-brand content (posts, videos, reels); manage content calendars and scheduling via Buffer; tailor platform-native copy per channel; monitor trends and industry best practices to keep the brand relevant; analyze performance via Google Analytics and provide actionable insights; launched and manage monthly marketing newsletter via Brevo.

Working Student at SAP SE

July 1, 2022 - September 30, 2023

Managed monthly product editorial calendar for SAP Signavio; created demo videos and supporting copy to showcase product features; monitored social community performance and generated reports with insights; curated content for SAP Wiki pages and MURAL promotional materials for partner and customer integrations; prepared competitor summary documents to support product positioning and strategy.

Working Student at Serrala Group GmbH

April 1, 2022 - July 31, 2022

Set up and ran targeted LinkedIn recruiting campaigns, generating 200+ qualified candidate leads; planned and executed 2-3 posts/week, testing different formats and employee-led content; grew LinkedIn followers 8% in 1.5 months and maintained 2–2.5% average engagement, improving CTR on recruiting posts; tracked campaign KPIs and provided insights on audience targeting, creatives, and budget allocation; partnered with HR, Design, and Corporate Communications to align messaging across channels.

Senior Manager at McCann Worldgroup

April 1, 2021 - September 30, 2021

Handled social media accounts for brands including BITS Pilani WILP and Gyan Dairy; developed content ideas and post plans for organic and paid social across Instagram, Facebook, YouTube, and X; worked closely with designers and creative teams to execute social campaigns; introduced YouTube as a new marketing avenue for BITS Pilani, increasing brand visibility; tracked performance and supported reporting across social campaigns using Sprinklr; contributed to an award-winning Campaign India (2021).

Senior Marketing Associate at One97 Communications

December 1, 2018 - March 31, 2021

Scaled social presence through campaign-led content, influencer collaborations, and paid ads to boost brand reach; ran category-focused campaigns for Electronics, Fashion, and Home & Kitchen during festive sales and flash deals; collaborated with growth and media teams to test creatives, audiences, and messaging converting social traffic into new app users; supported retention via CRM-led campaigns, including push notifications and WhatsApp, while optimizing repeat-user messaging based on past campaign performance; aligned campaign priorities with category teams to push high-performing and high-margin categories during sale windows.

Senior Social Media Strategist at Pulp Strategy

April 1, 2017 - December 31, 2018

Researched market trends, consumer behavior, and competitor activity to inform campaign direction; translated client inputs and research insights into clear creative briefs; identified and worked with influencers and creators to tackle anti-plastic education campaigns; coordinated daily across content, design, and paid media teams; monitored engagement and campaign performance, sharing insights through weekly and monthly reports; contributed to award-winning work, including a SAMMIE Silver for Tupperware (2018).

Social Media Executive at Batchbuzz Media

July 1, 2015 - November 30, 2016

Handled social media accounts for brands including PearlPET, Grand Hotel and JK Paper Ltd; wrote platform-specific copy for Facebook, Instagram, and X; created simple visual assets for social media to support ongoing campaigns; tracked brand performance and shared insight-led monthly reports with clients and leadership.