Available to hire
Hi, I’m George Curi, a focused creative director with a track record of building brands and leading cross-channel campaigns. I specialize in strategic storytelling, brand identity crafting, and client engagement, guiding teams to deliver bold, high-impact advertising across digital and traditional media. I’m fluent in Spanish, French, and Italian, and I love turning complex briefs into clear, memorable narratives that connect with diverse audiences.
Over the years I’ve collaborated with top agencies and brands—from Best Western campaigns with Dailey & Associates to projects with Michael Mann—and I thrive on translating feedback into highly effective campaigns. I enjoy turning challenges into opportunities for growth, and I bring a collaborative, hands-on approach to creative leadership that blends strategic thinking with creative execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Italian
Beginner
Work Experience
Senior Copywriter/Associate Creative Director/Principal at Agent C, LLC (Brand/Creative Consulting)
January 1, 2001 - PresentSpearheaded television campaigns for Best Western, highlighting the distinctive identity of each franchisee with the tagline 'It’s my Best Western,' a strategy that has driven significant business for the client since its debut in 2003. Engaged with Oscar-nominated director Michael Mann on a video game adaptation of the 2006 film 'Miami Vice,' where Mann embraced the tagline 'Badness Happens' and modified key artwork to incorporate it.
Senior Copywriter / Associate Creative Director / Principal at Agent C, LLC (Brand/Creative Consulting)
January 1, 2001 - PresentSpearheaded television campaigns for Best Western, emphasizing the tagline 'It’s my Best Western' and highlighting each franchisee's identity; collaborated with Oscar-nominated director Michael Mann on a video game adaptation of the 2006 film 'Miami Vice,' with Mann embracing the 'Badness Happens' tagline and updating key artwork.
Senior Copywriter / Associate Creative Director / Principal at Agent C, LLC
January 1, 2001 - PresentLed a TV campaign for Best Western with Dailey & Associates LA It’s my Best Western that highlighted the distinctive identity of each franchisee, driving significant growth since 2003. Worked with Oscar-nominated director Michael Mann on a videogame adaptation of the 2006 film Miami Vice, introducing the tagline Badness Happens into associated artwork. Created comprehensive ad campaigns tailored to small businesses, fueling exponential growth. Answered Teleflora's call for impactful billboard headlines with Model Tea for POM Tea, leading to the widely praised national outdoor campaign. Partnered with high-profile agencies like Dailey & Associates, Publicis Groupe, Telefora, White Group & Company, Washington D.C., Square One, Dallas, and JWT. Created campaigns for brands such as Pepsi, McDonald’s, Burger King, Honda, Toyota, Nissan, General Mills, Lands’ End, Best Western, and JCPenney.
Education
Master of Fine Arts in Advertising at Miami Ad School
January 11, 2030 - February 27, 2026Bachelor of Arts in English Literature at Columbia University
January 11, 2030 - February 27, 2026Pre-Law at Harvard University
January 11, 2030 - February 27, 2026Certificate in Playwriting at London Academy of Music and Dramatic Arts
January 11, 2030 - February 27, 2026Master of Fine Arts in Advertising at Miami Ad School
January 11, 2030 - February 27, 2026Bachelor of Arts in English Literature at Columbia University
January 11, 2030 - February 27, 2026Pre-Law at Harvard University
January 11, 2030 - February 27, 2026Certificate in Playwriting at London Academy of Music & Dramatic Arts
January 11, 2030 - February 27, 2026Master of Fine Arts in Advertising at Miami Ad School
January 11, 2030 - March 7, 2026Bachelor of Arts in English Literature at Columbia University
January 11, 2030 - March 7, 2026Pre-Law at Harvard University
January 11, 2030 - March 7, 2026Certificate in Playwriting at London Academy of Music & Dramatic Arts
January 11, 2030 - March 7, 2026Master of Fine Arts, Advertising at Miami Ad School
January 11, 2030 - March 7, 2026Bachelor of Arts, English Literature at Columbia University
January 11, 2030 - March 7, 2026Pre-Law Studies at Harvard University
January 11, 2030 - March 7, 2026Qualifications
Master of Fine Arts in Advertising
January 11, 2030 - February 27, 2026Bachelor of Arts in English Literature
January 11, 2030 - February 27, 2026Pre-Law
January 11, 2030 - February 27, 2026Certificate in Playwriting
January 11, 2030 - February 27, 2026DDB Campaign of the Year
January 11, 2030 - February 27, 2026Kiwi Shoe Polish campaign
January 11, 2030 - February 27, 2026Addy Awards
January 11, 2030 - February 27, 2026Master of Fine Arts in Advertising (Miami Ad School)
January 11, 2030 - March 7, 2026Bachelor of Arts in English Literature (Columbia University)
January 11, 2030 - March 7, 2026Pre-Law (Harvard University)
January 11, 2030 - March 7, 2026Certificate in Playwriting (London Academy of Music and Dramatic Arts)
January 11, 2030 - March 7, 2026Certificate in Playwriting
January 11, 2030 - March 7, 2026Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Other, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director in Tucson today.