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Hi, I’m Samira Anwar Khanam, a marketing analytics and digital marketing specialist who loves turning data into campaigns that spark engagement and growth. I’ve built and managed data-driven campaigns across e-commerce platforms, CRM systems, and social channels, translating insights from Google Analytics, SPSS, and Excel into actionable strategies that drive sales and customer loyalty. I’m passionate about content creation, social media management, and end-to-end campaign execution. My experience with Lazada, Shopee, and ANZ clients, plus my work in New Zealand, has sharpened my ability to tailor messaging to diverse audiences and collaborate across design, product, and sales teams for measurable results.…Hi, I’m Samira Anwar Khanam, a marketing analytics and digital marketing specialist who loves turning data into campaigns that spark engagement and growth. I’ve built and managed data-driven campaigns across e-commerce platforms, CRM systems, and social channels, translating insights from Google Analytics, SPSS, and Excel into actionable strategies that drive sales and customer loyalty. I’m passionate about content creation, social media management, and end-to-end campaign execution. My experience with Lazada, Shopee, and ANZ clients, plus my work in New Zealand, has sharpened my ability to tailor messaging to diverse audiences and collaborate across design, product, and sales teams for measurable results.

Samira Anwar Khanam

Marketing Strategist, Social Media Manager, Content Creator, +2

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Hi, I’m Samira Anwar Khanam, a marketing analytics and digital marketing specialist who loves turning data into campaigns that spark engagement and growth. I’ve built and managed data-driven campaigns across e-commerce platforms, CRM systems, and social channels, translating insights from Google Analytics, SPSS, and Excel into actionable strategies that drive sales and customer loyalty. I’m passionate about content creation, social media management, and end-to-end campaign execution. My experience with Lazada, Shopee, and ANZ clients, plus my work in New Zealand, has sharpened my ability to tailor messaging to diverse audiences and collaborate across design, product, and sales teams for measurable results.…Hi, I’m Samira Anwar Khanam, a marketing analytics and digital marketing specialist who loves turning data into campaigns that spark engagement and growth. I’ve built and managed data-driven campaigns across e-commerce platforms, CRM systems, and social channels, translating insights from Google Analytics, SPSS, and Excel into actionable strategies that drive sales and customer loyalty. I’m passionate about content creation, social media management, and end-to-end campaign execution. My experience with Lazada, Shopee, and ANZ clients, plus my work in New Zealand, has sharpened my ability to tailor messaging to diverse audiences and collaborate across design, product, and sales teams for measurable results.

Available to hire

Hi, I’m Samira Anwar Khanam, a marketing analytics and digital marketing specialist who loves turning data into campaigns that spark engagement and growth. I’ve built and managed data-driven campaigns across e-commerce platforms, CRM systems, and social channels, translating insights from Google Analytics, SPSS, and Excel into actionable strategies that drive sales and customer loyalty.

I’m passionate about content creation, social media management, and end-to-end campaign execution. My experience with Lazada, Shopee, and ANZ clients, plus my work in New Zealand, has sharpened my ability to tailor messaging to diverse audiences and collaborate across design, product, and sales teams for measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Intermediate

Urdu

Intermediate

Bengali

Intermediate

Work Experience

E-commerce Business & Sales at Lazada & Shopee (Malaysia)

February 1, 2019 - May 1, 2023

Managed end-to-end sales and customer service for Lazada and Shopee storefronts in Malaysia, handling order fulfilment. Drove steady monthly sales through targeted campaigns and product listings optimization, improving visibility and conversion. Communicated with customers via chat/DM to resolve inquiries, upsell opportunities, and build loyalty, contributing to higher repeat purchase rates. Conducted market and audience research to tailor content and promotions for local demographics; collaborated with design and product teams to align branding and messaging. Location: Kuala Lumpur, Malaysia.

Social Media Marketing Associate at Loue Celeste

February 1, 2023 - November 1, 2023

Led content creation and campaign execution for ANZ clients. Boosted audience engagement and lead inquiries through curated social media posts, ads, and influencer collaborations. Managed customer/community interactions, responding promptly and professionally to inquiries and feedback. Performed market research to tailor messaging for regional demographics and supported data-driven optimization of campaigns using basic analytics and reporting.

Assistant Teacher at Presidency International School

March 1, 2019 - May 1, 2019

Supporting classroom management and daily learning activities. Helped prepare materials, facilitated group activities, and fostered a positive environment to encourage student participation. Built strong communication and interpersonal skills while collaborating with teachers to support student development.