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I'm Soumia Belarbi, a Tangier-based UI/UX and graphic designer who creates intuitive, cohesive digital experiences across branding, web assets, and social content. I have led UI/UX work for Ogenies.com, Lead & Connect, and CMO, building user interfaces and brand identities across multiple platforms. I enjoy collaborating with cross-functional teams to deliver engaging presentations and onboarding experiences, and I am comfortable traveling to train staff and adapt design systems for new markets. I speak Arabic (native), English (advanced), and French (basic).…I'm Soumia Belarbi, a Tangier-based UI/UX and graphic designer who creates intuitive, cohesive digital experiences across branding, web assets, and social content. I have led UI/UX work for Ogenies.com, Lead & Connect, and CMO, building user interfaces and brand identities across multiple platforms. I enjoy collaborating with cross-functional teams to deliver engaging presentations and onboarding experiences, and I am comfortable traveling to train staff and adapt design systems for new markets. I speak Arabic (native), English (advanced), and French (basic).

Soumia Belarbi

UI Designer, UX Designer, Graphic Designer, +2

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I'm Soumia Belarbi, a Tangier-based UI/UX and graphic designer who creates intuitive, cohesive digital experiences across branding, web assets, and social content. I have led UI/UX work for Ogenies.com, Lead & Connect, and CMO, building user interfaces and brand identities across multiple platforms. I enjoy collaborating with cross-functional teams to deliver engaging presentations and onboarding experiences, and I am comfortable traveling to train staff and adapt design systems for new markets. I speak Arabic (native), English (advanced), and French (basic).…I'm Soumia Belarbi, a Tangier-based UI/UX and graphic designer who creates intuitive, cohesive digital experiences across branding, web assets, and social content. I have led UI/UX work for Ogenies.com, Lead & Connect, and CMO, building user interfaces and brand identities across multiple platforms. I enjoy collaborating with cross-functional teams to deliver engaging presentations and onboarding experiences, and I am comfortable traveling to train staff and adapt design systems for new markets. I speak Arabic (native), English (advanced), and French (basic).

Available to hire

I’m Soumia Belarbi, a Tangier-based UI/UX and graphic designer who creates intuitive, cohesive digital experiences across branding, web assets, and social content. I have led UI/UX work for Ogenies.com, Lead & Connect, and CMO, building user interfaces and brand identities across multiple platforms.

I enjoy collaborating with cross-functional teams to deliver engaging presentations and onboarding experiences, and I am comfortable traveling to train staff and adapt design systems for new markets. I speak Arabic (native), English (advanced), and French (basic).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Beginner

Work Experience

Lead Designer at Lead & Connect (including Ogenies.com & CMO)

January 1, 2025 - January 1, 2026

Designed the user interfaces for Ogenies.com, Lead & Connect, and CMO, focusing on creating intuitive and cohesive digital experiences. Branding & Visual Identity across three entities, ensuring a consistent visual language across platforms. Content design for static and video social media, and professional corporate presentations with customized mailing templates for marketing and stakeholder communication.

Graphic Designer & Researcher at Sanford Federal (including Rafia Corp)

November 1, 2023 - June 1, 2024

Web & Graphic Design: developed web assets and marketing materials while managing multiple brand identities across Rafia Corp and Sanford Federal. Presentation Design: created high-stakes corporate presentations. M&A UX Research: managed research for acquired US companies under Rafia Corp, identifying business pain points to help stabilize companies facing bankruptcy.

UI/UX Designer at Snazzy Marketplace

February 1, 2021 - November 1, 2023

Research: conducted research to identify pain points in existing platform, optimizing user flow and interface for a better customer experience. Platform Design: designed the UI/UX for the Snazzy Marketplace website and its Back Office. Project Expansion: led white-label design for Urban Afrique, adapting existing frameworks to launch the platform in Ghana and Nigeria. Team Training: traveled to Ghana to train staff on platform management, seller onboarding, and e-commerce workflows. Visual Branding: created the graphic charter, email templates, and standardized Product Photography Guide to ensure brand consistency.