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Hi, I’m Dhiyana Manoharan, a multidisciplinary fashion designer, merchandiser, illustrator, and creative professional with 5+ years of experience across menswear, womenswear, and kids wear. I excel in creative direction, styling, product photography, and makeup artistry for fashion and editorial projects, with a strong ability to translate concepts into cohesive visual outputs from design to final production. I thrive on collaborating with cross-functional teams to deliver high-quality products that align with brand identity and seasonal trends. I’m the founder & managing director of two fashion brands, merging design-led product understanding with execution discipline to deliver reliable outcomes across parallel responsibilities. I hold an MSc in Costume Design & Fashion and am known for fast issue resolution and strong operational control from development to dispatch. Based in Birmingham, UK.…Hi, I’m Dhiyana Manoharan, a multidisciplinary fashion designer, merchandiser, illustrator, and creative professional with 5+ years of experience across menswear, womenswear, and kids wear. I excel in creative direction, styling, product photography, and makeup artistry for fashion and editorial projects, with a strong ability to translate concepts into cohesive visual outputs from design to final production. I thrive on collaborating with cross-functional teams to deliver high-quality products that align with brand identity and seasonal trends. I’m the founder & managing director of two fashion brands, merging design-led product understanding with execution discipline to deliver reliable outcomes across parallel responsibilities. I hold an MSc in Costume Design & Fashion and am known for fast issue resolution and strong operational control from development to dispatch. Based in Birmingham, UK.

Dhiyana Manoharan

Merchandiser, Designer, Brand Designer, +6

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Hi, I’m Dhiyana Manoharan, a multidisciplinary fashion designer, merchandiser, illustrator, and creative professional with 5+ years of experience across menswear, womenswear, and kids wear. I excel in creative direction, styling, product photography, and makeup artistry for fashion and editorial projects, with a strong ability to translate concepts into cohesive visual outputs from design to final production. I thrive on collaborating with cross-functional teams to deliver high-quality products that align with brand identity and seasonal trends. I’m the founder & managing director of two fashion brands, merging design-led product understanding with execution discipline to deliver reliable outcomes across parallel responsibilities. I hold an MSc in Costume Design & Fashion and am known for fast issue resolution and strong operational control from development to dispatch. Based in Birmingham, UK.…Hi, I’m Dhiyana Manoharan, a multidisciplinary fashion designer, merchandiser, illustrator, and creative professional with 5+ years of experience across menswear, womenswear, and kids wear. I excel in creative direction, styling, product photography, and makeup artistry for fashion and editorial projects, with a strong ability to translate concepts into cohesive visual outputs from design to final production. I thrive on collaborating with cross-functional teams to deliver high-quality products that align with brand identity and seasonal trends. I’m the founder & managing director of two fashion brands, merging design-led product understanding with execution discipline to deliver reliable outcomes across parallel responsibilities. I hold an MSc in Costume Design & Fashion and am known for fast issue resolution and strong operational control from development to dispatch. Based in Birmingham, UK.

Available to hire

Hi, I’m Dhiyana Manoharan, a multidisciplinary fashion designer, merchandiser, illustrator, and creative professional with 5+ years of experience across menswear, womenswear, and kids wear. I excel in creative direction, styling, product photography, and makeup artistry for fashion and editorial projects, with a strong ability to translate concepts into cohesive visual outputs from design to final production.

I thrive on collaborating with cross-functional teams to deliver high-quality products that align with brand identity and seasonal trends. I’m the founder & managing director of two fashion brands, merging design-led product understanding with execution discipline to deliver reliable outcomes across parallel responsibilities. I hold an MSc in Costume Design & Fashion and am known for fast issue resolution and strong operational control from development to dispatch. Based in Birmingham, UK.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Merchandiser (Full-Time) at Tattvaa Clothing - Tirupur, India

January 1, 2023 - January 1, 2026

Managed merchandising activities from proto sample through shipment stage, ensuring timely approvals and production readiness. Confirmed orders and executed end-to-end follow-ups including sampling, fabrics, trims, and accessories. Coordinated with buyers for approvals, production updates, and shipment readiness; responded to buyer queries with accurate status reporting. Supported costing and programming to align production plans with delivery timelines and buyer requirements. Resolved merchandising issues by coordinating across production, sourcing, and internal teams to maintain timelines and quality standards. Coordinated development and sourcing of trims and accessories to meet design, cost, and lead-time requirements.

Founder & Managing Director at Z-KIDS COUTURE (Z-KIDS)

January 1, 2023 - Present

Z-KIDS creates ultra-soft newborn essentials using unbleached muslin cotton, free from dyes and chemicals. Lead business operations including merchandising, product development coordination, customer communication, and execution planning. Oversee sampling follow-ups, approvals, and sourcing activities to support timely production and delivery. Manage workflow planning, team coordination, and service quality to maintain strong customer satisfaction.

Founder & Managing Director at LABEL DHIYARAA - India

January 1, 2018 - Present

Designer boutique (not a manufacturing unit), managing collections and customer orders end-to-end from design concept through production coordination and delivery. Managed end-to-end brand operations including merchandising, design execution, and customer order fulfilment. Coordinated sampling follow-up (proto to shipment), tracked fabrics/trims/accessories, and ensured approvals were completed on schedule. Managed costing and programming to support pricing decisions, production planning, and delivery timelines. Communicated with customers/buyers, handled queries, and resolved merchandising issues to ensure smooth execution. Directed store display setup and visual merchandising to improve product presentation and customer experience.

Junior Merchandiser at AKR Industries (formerly AKR Textile) - Tirupur, India

January 1, 2017 - July 1, 2017

Supported order tracking, documentation, and coordination with production teams for timely execution. Handled brand requirements for JACK & JONES and VERO MODA, supporting order execution and delivery follow-ups. Assisted in sampling follow-up and approval coordination for fabrics, trims, and accessories. Helped resolve day-to-day merchandising issues through structured follow-ups and cross-team coordination.

Fashion Designer / Illustrator at Tattvaa Clothing

January 1, 2023 - January 1, 2026

Designed womenswear collections aligned with seasonal trends and buyer briefs for wider markets and individual clients. Created digital fashion illustrations, CADs, and technical drawings using CorelDRAW and Procreate. Developed tech packs including garment specifications, measurements, and construction details. Collaborated with sampling teams to ensure design accuracy from concept to production. Selected fabrics, trims, and colour palettes based on trend research and cost targets. Managed sample approvals (proto, fit, PP) and ensured alignment with buyer expectations. Coordinated with production teams to meet deadlines and maintain product quality.

Founder & Managing Director at LABEL DHIYARAA

January 1, 2018 - Present

Designer boutique (not a manufacturing unit), managing collections and customer orders end-to-end from design concept through production coordination and delivery. Designed bespoke and ready-to-wear garments, specialising in occasion and contemporary wear. Created client-focused illustrations and CAD designs to communicate concepts effectively. Developed seasonal collections based on trend analysis and consumer insights. Prepared technical specifications and design sheets for production teams. Led visual merchandising, styling, and in-store presentation to enhance brand identity. Managed customer consultations, fittings, and final garment delivery.