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I’m a technical leader with a hands-on background in web development and e-commerce. I’ve built and modernized enterprise-grade platforms, led in-house and outsourced teams, and relentlessly focused on improving performance, scalability, and user experience. I thrive in fast-paced environments, consistently delivering impactful results and shaping strong engineering cultures around collaboration and data-driven decision making. I’m motivated by solving complex problems, optimizing workflows, and aligning tech initiatives with business goals. My experience spans from backend API integration and frontend optimization to steering large-scale migrations, CI/CD improvements, and stakeholder communication across cross-functional teams.…I’m a technical leader with a hands-on background in web development and e-commerce. I’ve built and modernized enterprise-grade platforms, led in-house and outsourced teams, and relentlessly focused on improving performance, scalability, and user experience. I thrive in fast-paced environments, consistently delivering impactful results and shaping strong engineering cultures around collaboration and data-driven decision making. I’m motivated by solving complex problems, optimizing workflows, and aligning tech initiatives with business goals. My experience spans from backend API integration and frontend optimization to steering large-scale migrations, CI/CD improvements, and stakeholder communication across cross-functional teams.

Oleg Shcherbina

Full Stack Developer, Web Developer, Front-End Developer, +2

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I’m a technical leader with a hands-on background in web development and e-commerce. I’ve built and modernized enterprise-grade platforms, led in-house and outsourced teams, and relentlessly focused on improving performance, scalability, and user experience. I thrive in fast-paced environments, consistently delivering impactful results and shaping strong engineering cultures around collaboration and data-driven decision making. I’m motivated by solving complex problems, optimizing workflows, and aligning tech initiatives with business goals. My experience spans from backend API integration and frontend optimization to steering large-scale migrations, CI/CD improvements, and stakeholder communication across cross-functional teams.…I’m a technical leader with a hands-on background in web development and e-commerce. I’ve built and modernized enterprise-grade platforms, led in-house and outsourced teams, and relentlessly focused on improving performance, scalability, and user experience. I thrive in fast-paced environments, consistently delivering impactful results and shaping strong engineering cultures around collaboration and data-driven decision making. I’m motivated by solving complex problems, optimizing workflows, and aligning tech initiatives with business goals. My experience spans from backend API integration and frontend optimization to steering large-scale migrations, CI/CD improvements, and stakeholder communication across cross-functional teams.

Available to hire

I’m a technical leader with a hands-on background in web development and e-commerce. I’ve built and modernized enterprise-grade platforms, led in-house and outsourced teams, and relentlessly focused on improving performance, scalability, and user experience. I thrive in fast-paced environments, consistently delivering impactful results and shaping strong engineering cultures around collaboration and data-driven decision making.

I’m motivated by solving complex problems, optimizing workflows, and aligning tech initiatives with business goals. My experience spans from backend API integration and frontend optimization to steering large-scale migrations, CI/CD improvements, and stakeholder communication across cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Fluent

Work Experience

Fullstack e-commerce developer at Stella Labs

October 1, 2024 - Present

Took over ownership of the solution, maintained and upgraded it alongside an outsourcing team. Moved the site to a cheaper CI/CD and hosting provider, reducing requests to the feed provider and saving more than 100,000 EUR annually. Developed a comprehensive admin dashboard for the proprietary product, featuring intricate tables, dynamic analytics, and multiple pages. Skillfully integrated backend APIs and services to optimize functionality and elevate the business user experience of the personalization platform.

Technical Lead / Lead Developer

October 1, 2023 - October 1, 2024

Gathered and trained a team of developers as an in-house team. Optimized the front-end performance of the site and added multiple e-commerce features. Streamlined workflows by setting up Jira and implementing effective processes for better project organization and collaboration.

Senior Campaign Manager at Dynamic Yield (Client work)

June 1, 2021 - October 1, 2023

Spearheaded the creation and execution of effective personalization campaigns for clients in Dynamic Yield, upholding campaign excellence through rigorous quality assurance measures.

Campaign Manager at Airbooking

January 1, 2021 - June 1, 2021

Developed parsers/scripts that led to a 200% increase in the website's product assortment. Upgraded work processes with more than 15 data vendors to comply with aggregator site requirements.

Campaign Manager at Airbooking

May 1, 2016 - April 1, 2020

Stack: JavaScript, TypeScript, React, Next.js, Node.js, C#, .NET, Microsoft Azure, MongoDB, Redis, PostgreSQL, HTML, CSS, REST API, Tailwind CSS, Jest, Zustand, Git. Led development of data pipelines and tooling to improve data quality and campaign effectiveness.

Technical Lead | Lead Developer at Stela Labs

October 1, 2024 - Present

Moved from Moscow to Copenhagen to lead the development team as a Technical Lead / Lead Developer. Gathered and trained a in-house team of developers; optimized frontend performance of the site while adding multiple e-commerce features; implemented effective processes using Jira to improve project organization and collaboration.

Full Stack E-commerce Developer at Stela Labs

October 1, 2023 - October 1, 2024

Took ownership of the enterprise e-commerce solution, maintained and upgraded it alongside an outsourced team. Migrated the site to a cost-effective CI/CD and hosting provider, reducing feed requests and saving over 100,000 EUR annually. Built a comprehensive admin dashboard with intricate tables, dynamic analytics, and multiple pages; integrated backend APIs and services to optimize the personalization platform for business users.

Senior Campaign Manager at Dynamic Yield

January 1, 2021 - June 1, 2021

Spearheaded the creation and execution of effective personalization campaigns for clients leveraging Dynamic Yield, upholding campaign excellence through rigorous quality assurance measures.

Campaign Manager at Air Booking

May 1, 2016 - April 1, 2020

Moscow, Russia. Developed parser scripts that led to a 200% increase in the site's product assortment. Upgraded workflows with more than 15 data vendors to comply with aggregator site requirements.