Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I’m Leticia Martins, a product manager focused on digital health innovation. I’ve been driving data-informed product strategies, user-centered design, and agile delivery to reduce care access gaps and boost patient outcomes. My work with HCFM USP and Amparo Saúde helped cut care access gaps by 34% and lift patient NPS from 53 to 75, while delivering measurable improvements in efficiency and patient engagement. Based in São Paulo, I combine healthcare domain knowledge with hands-on product discovery, roadmapping, and cross-functional leadership to deliver impactful solutions. I’m currently expanding my expertise through an MBA in Digital Business and ongoing professional development in Agile PM and international work readiness as I relocate to London and pursue independent consulting projects.…Hello! I’m Leticia Martins, a product manager focused on digital health innovation. I’ve been driving data-informed product strategies, user-centered design, and agile delivery to reduce care access gaps and boost patient outcomes. My work with HCFM USP and Amparo Saúde helped cut care access gaps by 34% and lift patient NPS from 53 to 75, while delivering measurable improvements in efficiency and patient engagement. Based in São Paulo, I combine healthcare domain knowledge with hands-on product discovery, roadmapping, and cross-functional leadership to deliver impactful solutions. I’m currently expanding my expertise through an MBA in Digital Business and ongoing professional development in Agile PM and international work readiness as I relocate to London and pursue independent consulting projects.

Leticia Martins

Project Manager, Product Designer, UX Designer, +1





Hello! I’m Leticia Martins, a product manager focused on digital health innovation. I’ve been driving data-informed product strategies, user-centered design, and agile delivery to reduce care access gaps and boost patient outcomes. My work with HCFM USP and Amparo Saúde helped cut care access gaps by 34% and lift patient NPS from 53 to 75, while delivering measurable improvements in efficiency and patient engagement. Based in São Paulo, I combine healthcare domain knowledge with hands-on product discovery, roadmapping, and cross-functional leadership to deliver impactful solutions. I’m currently expanding my expertise through an MBA in Digital Business and ongoing professional development in Agile PM and international work readiness as I relocate to London and pursue independent consulting projects.…Hello! I’m Leticia Martins, a product manager focused on digital health innovation. I’ve been driving data-informed product strategies, user-centered design, and agile delivery to reduce care access gaps and boost patient outcomes. My work with HCFM USP and Amparo Saúde helped cut care access gaps by 34% and lift patient NPS from 53 to 75, while delivering measurable improvements in efficiency and patient engagement. Based in São Paulo, I combine healthcare domain knowledge with hands-on product discovery, roadmapping, and cross-functional leadership to deliver impactful solutions. I’m currently expanding my expertise through an MBA in Digital Business and ongoing professional development in Agile PM and international work readiness as I relocate to London and pursue independent consulting projects.

Available to hire

Hello! I’m Leticia Martins, a product manager focused on digital health innovation. I’ve been driving data-informed product strategies, user-centered design, and agile delivery to reduce care access gaps and boost patient outcomes. My work with HCFM USP and Amparo Saúde helped cut care access gaps by 34% and lift patient NPS from 53 to 75, while delivering measurable improvements in efficiency and patient engagement.

Based in São Paulo, I combine healthcare domain knowledge with hands-on product discovery, roadmapping, and cross-functional leadership to deliver impactful solutions. I’m currently expanding my expertise through an MBA in Digital Business and ongoing professional development in Agile PM and international work readiness as I relocate to London and pursue independent consulting projects.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Portuguese

Fluent

Work Experience

Career Break / Relocation at Independent

July 1, 2023 - Present

Career break with relocation to London, including Agile project management training and improving English proficiency for international work environments, along with independent consulting projects.

Associate Product Manager at HCFM USP, São Paulo

February 1, 2023 - July 31, 2023

Led Agile delivery for a 6-person cross-functional team, coordinating sprint planning, backlog prioritization, prototyping, and validation cycles to deliver MVP features such as remote vitals monitoring, video consultations, and automated follow-ups. Managed a $1.085M budget, conducted market research, user interviews, and competitive analysis; defined user flows and a product roadmap aligned with hospital priorities. Monitored KPIs (adoption, engagement, retention) and incorporated continuous user feedback to improve clinical efficiency, increasing patient NPS by 12 points. Drove additional initiatives in remote rehabilitation platforms and connected equipment through pilot deployments, resulting in a 22% increase in patient adherence. Implemented wearable monitoring capabilities with product discovery, prototyping, and feature prioritization; enabled real-time vitals tracking and alert notifications, enhancing care coordination by 28%.

Project Coordinator at HCFM USP, São Paulo

June 1, 2022 - February 28, 2023

Supported end-to-end project delivery using Agile/Scrum for rehabilitation platforms enabling remote physiotherapy and patient progress tracking, contributing to improved patient engagement and care efficiency. Worked in a cross-functional Agile team coordinating the delivery of wearable monitoring systems in two-week sprints, supporting deployment of real-time vital signs monitoring and alert features for multidisciplinary care teams. Managed logistics, vendor relationships, and equipment deployment to ensure on-time delivery and readiness across clinical and technical teams. Tracked project KPIs, timelines, and patient usage metrics, maintaining reports and dashboards that supported workflow optimization and delivery improvements. Served as primary coordination point between vendors, IT, and clinical teams, managing dependencies, resolving deployment issues, and ensuring alignment with project requirements and user needs.

Operations & Product Manager at Amparo Saúde

December 1, 2020 - June 30, 2022

Managed end-to-end operational and customer service processes at a Brazilian HealthTech serving over 1.5 million patients annually across physical clinics and digital health platforms. Designed and implemented automated workflows using Zapier and Salesforce, streamlining patient onboarding, appointment scheduling, and follow-up. Product activities including discovery, user research, roadmapping, and A/B testing. Technical focus on SQL, data analytics, and process mapping. Tools used: Jira, Miro, Figma, Google Analytics, Bizagi, FigJam.