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Hi, I’m Leroy Schneider. I’m a concept-led senior graphic and brand designer with over 20 years’ experience shaping branding, campaigns, experiential and retail experiences for global brands. I translate strategy into distinctive visual systems that drive engagement and reinforce brand affinity across packaging, retail, digital and live activations. I thrive in cross-functional teams, leading creative delivery, aligning stakeholders and building scalable brand toolkits across touchpoints. I’m passionate about turning complex briefs into clear, impactful visuals and memorable experiences. I enjoy collaborating with marketing, product and production partners to ensure visual consistency and compelling brand storytelling across markets. Whether it’s a global identity system, experiential event or digital campaign, I aim to deliver elegant, effective solutions that connect with people worldwide.…Hi, I’m Leroy Schneider. I’m a concept-led senior graphic and brand designer with over 20 years’ experience shaping branding, campaigns, experiential and retail experiences for global brands. I translate strategy into distinctive visual systems that drive engagement and reinforce brand affinity across packaging, retail, digital and live activations. I thrive in cross-functional teams, leading creative delivery, aligning stakeholders and building scalable brand toolkits across touchpoints. I’m passionate about turning complex briefs into clear, impactful visuals and memorable experiences. I enjoy collaborating with marketing, product and production partners to ensure visual consistency and compelling brand storytelling across markets. Whether it’s a global identity system, experiential event or digital campaign, I aim to deliver elegant, effective solutions that connect with people worldwide.

Leroy Schneider

Graphic Designer, Brand Designer, Designer, +2

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Hi, I’m Leroy Schneider. I’m a concept-led senior graphic and brand designer with over 20 years’ experience shaping branding, campaigns, experiential and retail experiences for global brands. I translate strategy into distinctive visual systems that drive engagement and reinforce brand affinity across packaging, retail, digital and live activations. I thrive in cross-functional teams, leading creative delivery, aligning stakeholders and building scalable brand toolkits across touchpoints. I’m passionate about turning complex briefs into clear, impactful visuals and memorable experiences. I enjoy collaborating with marketing, product and production partners to ensure visual consistency and compelling brand storytelling across markets. Whether it’s a global identity system, experiential event or digital campaign, I aim to deliver elegant, effective solutions that connect with people worldwide.…Hi, I’m Leroy Schneider. I’m a concept-led senior graphic and brand designer with over 20 years’ experience shaping branding, campaigns, experiential and retail experiences for global brands. I translate strategy into distinctive visual systems that drive engagement and reinforce brand affinity across packaging, retail, digital and live activations. I thrive in cross-functional teams, leading creative delivery, aligning stakeholders and building scalable brand toolkits across touchpoints. I’m passionate about turning complex briefs into clear, impactful visuals and memorable experiences. I enjoy collaborating with marketing, product and production partners to ensure visual consistency and compelling brand storytelling across markets. Whether it’s a global identity system, experiential event or digital campaign, I aim to deliver elegant, effective solutions that connect with people worldwide.

Available to hire

Hi, I’m Leroy Schneider. I’m a concept-led senior graphic and brand designer with over 20 years’ experience shaping branding, campaigns, experiential and retail experiences for global brands. I translate strategy into distinctive visual systems that drive engagement and reinforce brand affinity across packaging, retail, digital and live activations. I thrive in cross-functional teams, leading creative delivery, aligning stakeholders and building scalable brand toolkits across touchpoints. I’m passionate about turning complex briefs into clear, impactful visuals and memorable experiences.

I enjoy collaborating with marketing, product and production partners to ensure visual consistency and compelling brand storytelling across markets. Whether it’s a global identity system, experiential event or digital campaign, I aim to deliver elegant, effective solutions that connect with people worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Brand & Graphic Designer at We Love This

January 1, 2025 - December 31, 2026

Led creative delivery for Chromebook across EMEA (branding, packaging, digital, OOH) with additional support for Google Pixel; designed a custom desktop graphic celebrating user anniversaries distributed globally to Chromebook users; collaborated with cross-functional teams to maintain brand consistency across campaigns and touchpoints; developed content-first experiential and influencer-led brand experiences; contributed to LEGO experiential activations and other brand work for Snapchat, Audible, Not On The High Street, Capital One and Penguin.

Senior Brand & Graphic Designer at The Producers

January 1, 2023 - December 31, 2024

Conceptualised and delivered integrated retail and experiential campaigns for clients including Tesco, Coca-Cola, Superdrug and Strongbow; designed POS, in-store activations, pop-ups, packaging and OOH assets; translated brand guidelines into high-impact physical environments under fast-paced timelines; led nationwide rollouts in collaboration with account and production teams.

Brand Designer at Three UK

January 1, 2022 - December 31, 2022

Led creative delivery across brand, digital, retail and campaign outputs within Three’s UK head office; maintained and evolved brand standards across website, social, ATL/OOH and retail environments; partnered with marketing, sales and external agencies to deliver integrated quarterly campaigns and experiential activations; co-led development of Three’s global brand refresh; led the 'Store of the Future' flagship redesign at Oxford Circus; directed creative output for loyalty app Wuntu, including experiential activation at Bestival.

Brand Designer at N2O Experiential

January 1, 2021 - December 31, 2021

Supported end-to-end delivery of experiential projects, translating brand direction into production-ready design across spatial, print and digital touchpoints; strengthened Primark’s internal identity system by developing scalable guidelines and asset templates; created First Direct experiential comms across event touchpoints; art directed and designed an Angel Trains anniversary stand (200-year rail milestone), spanning environmental graphics and supporting materials.

Senior Brand & Graphic Designer at Private Luxury Events

January 1, 2020 - December 31, 2020

Luxury travel and tradeshow brand collective delivering high-end global events; developed creative concepts and marketing communications across PLE’s luxury travel brands (TFest, Amour, PLE); designed campaign assets, brand collateral and social content to support global event promotion; delivered high-end tradeshow branding and environmental graphics to elevate on-site brand presence internationally; collaborated with marketing leadership to ensure visual consistency across markets and touchpoints.

Senior Brand & Graphic Designer at Mystery Design

January 1, 2016 - December 31, 2019

Led strategic brand development across multiple industries, delivering identity systems, packaging, exhibition design and product launch campaigns; directed conceptual development, art direction and execution from strategy through to final rollout; managed international branding and packaging projects, ensuring global consistency across markets; delivered interior, POS and print solutions for hospitality clients; collaborated with developers to strengthen digital brand presence across websites, apps and social campaigns; mentored junior designers and directed photoshoots to maintain creative quality and brand alignment.

Brand Designer at We Love This

January 1, 2011 - December 31, 2013

Creative-led experiential events agency delivering live brand experiences and installations; supported end-to-end delivery of experiential projects, translating brand direction into production-ready design across spatial, print and digital touchpoints; strengthened Primark’s internal identity system, developing scalable guidelines and asset templates; created First Direct experiential comms across event touchpoints, ensuring consistency from concept to build; art directed and designed an Angel Trains anniversary stand (200-year rail milestone), spanning environmental graphics and supporting materials.