Global Marketing Executive at World Panel by Numerator

Responsible for driving a global LinkedIn presence, follower growth, and lead generation across social channels, website, email campaigns (Pardot), webinars, and paid media. Delivered integrated global campaigns, coordinated publishing, translations, and landing pages. Supported brand governance, SEO, and newsletters to drive consistent global digital growth. Coordinated freelance operations, payments, and finance systems. Tracked monthly performance metrics (GA, social, media coverage) to improve campaign results and drive awareness and leads, contributing to the target of 300K. Led rebranding efforts from Kantar into The World Panel by Numerator and managed global campaign execution across channels.

Co-founder at Nini in Barcelona

Co-founded a social media venture in Barcelona focused on growth through strategic content creation and cross-channel engagement. Reached 500K views and 10K likes on a single Instagram Reel (as of 21/05/2025). Grew Instagram to 4K followers within the first 4 months and achieved significant TikTok reach with a viral video (280.6K views). Developed content strategies, partnerships, and growth tactics to build an engaged audience.

Social Media Manager at Lost Caparica Surf House

Aimed to elevate brand engagement by leading planning, production, and distribution of content across multiple social media platforms. Achieved over 70% increase in brand engagement. Drove 3M+ views on Instagram Reels through engaging content creation. Built community relations, captured high-quality photos and videos tailored for optimal engagement across social channels and website integrations. Created monthly analytics and content calendars to support growth.

Social Media Manager at Elliott Gallery Amsterdam

Managed and grew the gallery's online presence across social channels. Implemented data-driven strategies to increase reach and engagement, including tailored content and partnerships.

Marketing Intern at Ethereum Brasil

Developed marketing strategies and managed social media scheduling to support campaigns and brand awareness in Brazil.

Social Media Staff at Slim Radio Amsterdam

Managed and elevated online presence across multiple social channels (Instagram, Facebook, etc.). Devised community-building strategies, created and curated content, and produced monthly analytics reports to boost engagement and audience growth.

Marketing Executive at World Panel by Numerator

Managed global LinkedIn presence, driving follower growth and contributing to the 300K target through content optimisation, structured planning, and A/B testing across social channels and email campaigns. Assisted in executing the rebranding of World Panel by Kantar into The World Panel by Numerator. Tracked and reported monthly performance metrics (GA, social, media coverage) to improve campaign results. Delivered integrated global campaigns across social, website, email (Pardot), webinars, and paid media to drive awareness and leads. Coordinated division al content on the World Panel website, publishing, translations, and landing pages. Supported marketing teams with brand governance, SEO, and newsletters to drive consistent global digital growth. Coordinated freelancer operations, handling payments and financial systems (Coupa, Candex, Juno).

Social Media Manager at Elliot Gallery Amsterdam

Boosted Instagram reach by 20.4% and engagement by 22.7%, driving measurable audience growth. Planned, created, and distributed content across social media using Meta Business Suite; increased brand engagement and reach. Captured and curated visual content (photo/video) tailored for high performance on each platform. Developed content strategies and reported on performance, aligning with business goals. Built communications strategies and handled all audience-facing messaging across channels. Led sponsorships, partnerships, and ticketing strategies to grow audience and revenue.

Social Media Staff at Lost Caparica Surfhouse

Managed and elevated the online presence across multiple social media channels (Instagram, Facebook, etc.). Devised strategies to enhance branding and community engagement. Produced and edited content for optimal engagement on social media, website integration, and guest engagement. Created monthly analytics reports.