Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Sarah. Lovely to meet you! I’ve spent the last 20 years working alongside founders of growing businesses - across FMCG, start-ups, agencies, brands, retail and e-commerce. I’ve built and led teams, launched and scaled brands, unlocked new revenue streams, delivered marketing strategies and driven sales growth — all while supporting founders, every step of the way. I understand business and commercials, and I love making sure that the people inside the business want to be there. Most importantly the Founders!…I’m Sarah. Lovely to meet you! I’ve spent the last 20 years working alongside founders of growing businesses - across FMCG, start-ups, agencies, brands, retail and e-commerce. I’ve built and led teams, launched and scaled brands, unlocked new revenue streams, delivered marketing strategies and driven sales growth — all while supporting founders, every step of the way. I understand business and commercials, and I love making sure that the people inside the business want to be there. Most importantly the Founders!

Sarah Crimes

Creative Director, Brand Strategist, Marketing Strategist, +2





I’m Sarah. Lovely to meet you! I’ve spent the last 20 years working alongside founders of growing businesses - across FMCG, start-ups, agencies, brands, retail and e-commerce. I’ve built and led teams, launched and scaled brands, unlocked new revenue streams, delivered marketing strategies and driven sales growth — all while supporting founders, every step of the way. I understand business and commercials, and I love making sure that the people inside the business want to be there. Most importantly the Founders!…I’m Sarah. Lovely to meet you! I’ve spent the last 20 years working alongside founders of growing businesses - across FMCG, start-ups, agencies, brands, retail and e-commerce. I’ve built and led teams, launched and scaled brands, unlocked new revenue streams, delivered marketing strategies and driven sales growth — all while supporting founders, every step of the way. I understand business and commercials, and I love making sure that the people inside the business want to be there. Most importantly the Founders!

Available to hire

Chichester, United Kingdom

I’m Sarah. Lovely to meet you!

I’ve spent the last 20 years working alongside founders of growing businesses - across FMCG, start-ups, agencies, brands, retail and e-commerce.

I’ve built and led teams, launched and scaled brands, unlocked new revenue streams, delivered marketing strategies and driven sales growth — all while supporting founders, every step of the way.

I understand business and commercials, and I love making sure that the people inside the business want to be there. Most importantly the Founders!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Channel Sales & Senior Leadership; Marketing Director & Senior Leadership at Secret Linen Store

January 1, 2019 - January 1, 2023

Led channel sales and marketing strategy at Secret Linen Store, steering revenue growth and building senior leadership capability. Implemented multi-channel campaigns, managed budgets and forecasts, mentored teams, and aligned customer experience with business objectives.

Brand Manager / Marketing at The Little Botanical

January 1, 2016 - January 1, 2019

Led brand and marketing initiatives, championed licensing, and managed campaigns across retail, food & drink, homewares, and lifestyle sectors. Drove product launches, campaigns, retailer partnerships and events.

Sales & Brand Manager & Senior Leadership at Montezuma’s Chocolates

January 1, 2007 - January 1, 2016

Led sales and brand management across UK and export channels, developed strategic growth plans, managed budgets, and oversaw internal culture and leadership development. Drove market expansion and brand campaigns for chocolate products.