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I’ve spent the last 15 years shaping furniture and home decoration ranges, leading national and international projects and piloting new market approaches in retail. I’ve developed strong organizational skills and a methodical approach to planning, always aiming to align with client dreams while keeping budgets and timelines in check. My work is driven by a passion for creative solutions with an aesthetic component, and I draw inspiration from art to bring an out-of-the-box perspective to team projects and processes. I value teamwork, mentoring and personal growth, and I enjoy sharing knowledge with colleagues. My background in photography and art, combined with hands-on experience across Iberian IKEA stores and other retailers, fuels my ability to translate concepts into practical, visually compelling store experiences.…I’ve spent the last 15 years shaping furniture and home decoration ranges, leading national and international projects and piloting new market approaches in retail. I’ve developed strong organizational skills and a methodical approach to planning, always aiming to align with client dreams while keeping budgets and timelines in check. My work is driven by a passion for creative solutions with an aesthetic component, and I draw inspiration from art to bring an out-of-the-box perspective to team projects and processes. I value teamwork, mentoring and personal growth, and I enjoy sharing knowledge with colleagues. My background in photography and art, combined with hands-on experience across Iberian IKEA stores and other retailers, fuels my ability to translate concepts into practical, visually compelling store experiences.

Filipe Carvalho

Graphic Designer, Interior Designer, Brand Designer

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I’ve spent the last 15 years shaping furniture and home decoration ranges, leading national and international projects and piloting new market approaches in retail. I’ve developed strong organizational skills and a methodical approach to planning, always aiming to align with client dreams while keeping budgets and timelines in check. My work is driven by a passion for creative solutions with an aesthetic component, and I draw inspiration from art to bring an out-of-the-box perspective to team projects and processes. I value teamwork, mentoring and personal growth, and I enjoy sharing knowledge with colleagues. My background in photography and art, combined with hands-on experience across Iberian IKEA stores and other retailers, fuels my ability to translate concepts into practical, visually compelling store experiences.…I’ve spent the last 15 years shaping furniture and home decoration ranges, leading national and international projects and piloting new market approaches in retail. I’ve developed strong organizational skills and a methodical approach to planning, always aiming to align with client dreams while keeping budgets and timelines in check. My work is driven by a passion for creative solutions with an aesthetic component, and I draw inspiration from art to bring an out-of-the-box perspective to team projects and processes. I value teamwork, mentoring and personal growth, and I enjoy sharing knowledge with colleagues. My background in photography and art, combined with hands-on experience across Iberian IKEA stores and other retailers, fuels my ability to translate concepts into practical, visually compelling store experiences.

Available to hire

I’ve spent the last 15 years shaping furniture and home decoration ranges, leading national and international projects and piloting new market approaches in retail. I’ve developed strong organizational skills and a methodical approach to planning, always aiming to align with client dreams while keeping budgets and timelines in check. My work is driven by a passion for creative solutions with an aesthetic component, and I draw inspiration from art to bring an out-of-the-box perspective to team projects and processes.

I value teamwork, mentoring and personal growth, and I enjoy sharing knowledge with colleagues. My background in photography and art, combined with hands-on experience across Iberian IKEA stores and other retailers, fuels my ability to translate concepts into practical, visually compelling store experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelancer at Freelancer

January 1, 2022 - Present

Visual Merchandiser – Coordinate and Planning Store layout and solutions; Coordinator of 15 Visual Merchandisers team in planning New Kuwait Store (Opening date August 2023); Planning the layout of 2 shop departments for New Marroco Store (Opening date February 2023)

Teacher Visual Merchandising and Retail at LSD – Lisbon School of Design

April 1, 2023 - Present

Teacher of Visual Merchandising and Retail course

Visual Merchandiser Manager – Dept. of Communication & Interior Design at IKEA Portugal

June 1, 2014 - August 1, 2020

Managing, coordinating and developing a team of 10 coworkers. This included the training of a successor, two coworkers who developed national projects and one coworker who joined IKEA Switzerland. Developing and implementing the commercial calendar (launching seasonal campaigns and limited collections). Managing the entire commercial space (store layout, launching new products, product displays). Strong rapport with the management team to manage resources and budget. Team management with big focus on work methods and details. Working closely with building companies in the adjudication and coordination of projects, aiming to respect budgets and timings.

Visual Merchandiser Manager and Shop Designer at Hôma

August 1, 2013 - February 1, 2014

Creating and developing a new store concept and monitoring its implementation. Designing the new store layouts according to the new concept. Implementing a new presentation of the products. Teaching teams the golden rules of visual merchandising.

Visual Merchandiser / Shop Designer – Dept. of Communication & Interior Design at IKEA Portugal

February 1, 2008 - August 1, 2013

Developed the entire selling concept for the Textile bedding products; the decoration section for Iberian IKEA – Valladolid; the Self-Service point for Iberian IKEA – Sabadel Barcelona; the presentation of the Outdoor range (garden furniture), creating the new Layout of the Loures Store; Project Leader of a national project aimed at presenting the new Children range in a more original and commercial way. Responsibilities included managing the planning, presentations and briefing updates; leading the work team; contracting outside companies for building work; creating project time plans and managing resources and budgets.

Owner - Manager at PRETOALFACE, Scandinavian Furniture Store

May 1, 2005 - January 1, 2008

Pioneer in introducing a store website with product histories and designer notes; online selling; furniture restoration; the store participated in CasaDecor – Porto 2006.

Graphic Designer at BLUESMOKE, Visual Communication

June 1, 2003 - March 1, 2005

Development of logos, graphic designs, offset printing. Work with museums and art exhibition venues, design and placement of signposts and other needs.