I'm Natalia Novik, a marketing and communications specialist with experience spanning startups, agencies, and high-growth brands. I moved to the Netherlands at 17 to study in a multicultural environment and earned a BA in International Communications & Creative Business. My work blends hands-on influencer marketing, creator-operations, and cross-functional campaign strategy to drive measurable results while fostering collaboration and creativity. In roles ranging from Creator & Community Lead to Social Media Manager, I’ve built and led large creator networks (1000+ members), onboarded brands, and shaped end-to-end campaigns. I thrive in cross-functional teams, own end-to-end projects, and enjoy growing both creators and clients through authentic, empathetic collaboration.

I'm Natalia Novik, a marketing and communications specialist with experience spanning startups, agencies, and high-growth brands. I moved to the Netherlands at 17 to study in a multicultural environment and earned a BA in International Communications & Creative Business. My work blends hands-on influencer marketing, creator-operations, and cross-functional campaign strategy to drive measurable results while fostering collaboration and creativity. In roles ranging from Creator & Community Lead to Social Media Manager, I’ve built and led large creator networks (1000+ members), onboarded brands, and shaped end-to-end campaigns. I thrive in cross-functional teams, own end-to-end projects, and enjoy growing both creators and clients through authentic, empathetic collaboration.

Available to hire

I’m Natalia Novik, a marketing and communications specialist with experience spanning startups, agencies, and high-growth brands. I moved to the Netherlands at 17 to study in a multicultural environment and earned a BA in International Communications & Creative Business. My work blends hands-on influencer marketing, creator-operations, and cross-functional campaign strategy to drive measurable results while fostering collaboration and creativity.

In roles ranging from Creator & Community Lead to Social Media Manager, I’ve built and led large creator networks (1000+ members), onboarded brands, and shaped end-to-end campaigns. I thrive in cross-functional teams, own end-to-end projects, and enjoy growing both creators and clients through authentic, empathetic collaboration.

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Language

English
Fluent
Russian
Fluent
Dutch
Beginner

Work Experience

Creator & Community Lead at FRL (for real)
January 1, 2023 - Present
Built and managed FRL's creator and influencer network (1000+ members). Onboarded external brands such as Notino and Triumph. Organized the first European Social Commerce Conference in Berlin (October 2024). Head of Creators: managed creator networks and UGC creation processes for direct clients, including TikTok campaigns; represented the agency as a TikTok Creator Partner and key account manager; designed campaigns with measurable results. Scaled operations and workflows, contributing to the agency's acquisition by a GmbH and to overall growth.
Intern at IMA (MediaMonks)
February 1, 2020 - July 31, 2020
Intern in influencer marketing operations and client pitches; researched talent lists; supported creator operations across social media channels; contributed to campaign planning and client-facing materials.
Social Media Intern at Fashion To Max
May 1, 2018 - July 31, 2018
Created copy and scheduled content across Instagram and Telegram; built and nurtured online communities; supported influencer marketing initiatives and content planning.
Intern at FH Wien der WKW
January 1, 2019 - February 1, 2020
Intern in Advertising & New Media; assisted marketing coursework and campaigns; gained exposure to the fashion and luxury sectors.

Education

BA in International Communications & Creative Business at Utrecht University of Applied Sciences
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services