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I am a senior level digital marketing leader with more than 20 years of experience building revenue driven growth strategies across both B2B and consumer brands. Throughout my career, I have led comprehensive social media, paid media, and digital marketing programs that elevate brand presence while driving measurable engagement and sales. I bring deep experience developing cohesive content strategies, managing cross platform advertising campaigns, aligning messaging across internal stakeholders, and translating performance data into clear optimization plans. My background includes working with product focused and operationally complex businesses where brand clarity, education, and trust are critical to growth. I combine strategic planning with hands on execution, ensuring that social, paid, and digital initiatives are aligned with broader business objectives. As a seasoned marketing operator, I understand how to balance creative storytelling with disciplined analytics to drive engagement with both B2B and B2C audiences in competitive markets.…I am a senior level digital marketing leader with more than 20 years of experience building revenue driven growth strategies across both B2B and consumer brands. Throughout my career, I have led comprehensive social media, paid media, and digital marketing programs that elevate brand presence while driving measurable engagement and sales. I bring deep experience developing cohesive content strategies, managing cross platform advertising campaigns, aligning messaging across internal stakeholders, and translating performance data into clear optimization plans. My background includes working with product focused and operationally complex businesses where brand clarity, education, and trust are critical to growth. I combine strategic planning with hands on execution, ensuring that social, paid, and digital initiatives are aligned with broader business objectives. As a seasoned marketing operator, I understand how to balance creative storytelling with disciplined analytics to drive engagement with both B2B and B2C audiences in competitive markets.

Mike Cornetet

Creative Director, Brand Designer, Graphic Designer, +2

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I am a senior level digital marketing leader with more than 20 years of experience building revenue driven growth strategies across both B2B and consumer brands. Throughout my career, I have led comprehensive social media, paid media, and digital marketing programs that elevate brand presence while driving measurable engagement and sales. I bring deep experience developing cohesive content strategies, managing cross platform advertising campaigns, aligning messaging across internal stakeholders, and translating performance data into clear optimization plans. My background includes working with product focused and operationally complex businesses where brand clarity, education, and trust are critical to growth. I combine strategic planning with hands on execution, ensuring that social, paid, and digital initiatives are aligned with broader business objectives. As a seasoned marketing operator, I understand how to balance creative storytelling with disciplined analytics to drive engagement with both B2B and B2C audiences in competitive markets.…I am a senior level digital marketing leader with more than 20 years of experience building revenue driven growth strategies across both B2B and consumer brands. Throughout my career, I have led comprehensive social media, paid media, and digital marketing programs that elevate brand presence while driving measurable engagement and sales. I bring deep experience developing cohesive content strategies, managing cross platform advertising campaigns, aligning messaging across internal stakeholders, and translating performance data into clear optimization plans. My background includes working with product focused and operationally complex businesses where brand clarity, education, and trust are critical to growth. I combine strategic planning with hands on execution, ensuring that social, paid, and digital initiatives are aligned with broader business objectives. As a seasoned marketing operator, I understand how to balance creative storytelling with disciplined analytics to drive engagement with both B2B and B2C audiences in competitive markets.

Available to hire

I am a senior level digital marketing leader with more than 20 years of experience building revenue driven growth strategies across both B2B and consumer brands. Throughout my career, I have led comprehensive social media, paid media, and digital marketing programs that elevate brand presence while driving measurable engagement and sales. I bring deep experience developing cohesive content strategies, managing cross platform advertising campaigns, aligning messaging across internal stakeholders, and translating performance data into clear optimization plans.

My background includes working with product focused and operationally complex businesses where brand clarity, education, and trust are critical to growth. I combine strategic planning with hands on execution, ensuring that social, paid, and digital initiatives are aligned with broader business objectives. As a seasoned marketing operator, I understand how to balance creative storytelling with disciplined analytics to drive engagement with both B2B and B2C audiences in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Fractional Chief Marketing Officer at CRE8 DEMAND

January 1, 2025 - Present

Delivering on-demand marketing leadership, campaign execution, and creative direction to help businesses grow — without the overhead of a full-time CMO. Proven success in high-growth sectors: SaaS, cybersecurity, IT services, healthcare, senior living, shared spectrum wireless, non-profits, government services, public sector consulting, SMB, and financial services. Equally effective as a strategic leader or executional partner.

Vice President, Digital Marketing at THE ZIMMERMAN AGENCY

January 1, 2022 - January 1, 2025

Expanded agency service offerings for key clients, driving $500K in new annual recurring revenue and strengthening long-term partnerships. Lead and mentor a high-performing team of in-house and remote digital marketing professionals across global locations. Managed relationships with 20+ national and global clients, including Fortune 500 brands, ensuring campaign alignment and exceeding client performance KPIs.

Director of Digital Marketing at MARKETOPIA

January 1, 2018 - January 1, 2022

Led full-funnel marketing initiatives for B2B clients, implementing omnichannel strategies that drove demand generation and accelerated revenue growth. Optimized client ad campaigns across Meta, Google, and Bing, reducing cost per lead and achieving a 600% return on ad spend with higher quality leads. Scaled and managed a growing digital marketing team, doubling its size and fostering a high-performance culture through a player-coach leadership approach. Partnered closely with business development teams to align marketing efforts with sales objectives, contributing to the successful close of multiple multi-million-dollar deals.

Director of Marketing at ADVANTA IRA

January 1, 2016 - January 1, 2018

Elevated the brand from regional to national reach with an integrated digital marketing strategy. Onboarded and implemented HubSpot CRM to build a scalable, full-funnel demand generation system with gated content, webinars, and automated nurture flows. Achieved a 1,100% increase in lead generation and 62% growth in new investment accounts by deploying ABM-style marketing and digital retargeting campaigns.

Director of Marketing at ABILITY NETWORK, INC.

January 1, 2015 - January 1, 2016

Led multi-channel marketing and brand development initiatives for healthcare SaaS products within a high-acquisition, PE-backed environment; implemented a brand evaluation framework to ensure consistency post-acquisition. Drove operational efficiency by introducing a project management system that improved collaboration across a multi-location team; managed a six-figure event marketing budget and directed creative strategy for large-scale industry events. Executed integrated campaigns across digital, events, webinars, and email channels to boost awareness and engagement in a competitive B2B landscape.

Creative Director at PASSPORT HEALTH PLAN

January 1, 2002 - January 1, 2015

Surpassed member retention goals during legislative shifts by executing a statewide marketing strategy that achieved 88% retention against a 62% target, while driving brand expansion through integrated campaigns across TV, outdoor, mail, mobile units, and community events. Directed omnichannel communication strategies targeting consumers, healthcare providers, and advocates — developing consistent, compelling messaging across branding, marketing, and member education materials to strengthen engagement and loyalty. Managed a $6M advertising and print budget, leading cross-functional teams and agency partners to deliver high-impact campaigns with measurable results, from concept through execution.

Graphic Designer at CONVERGENCE ADVERTISING

January 1, 2000 - January 1, 2002

Promoted to lead all agency creative within one year, providing strategic design direction across web, print, and advertising for diverse clients. Delivered innovative, brand-elevating creative for healthcare, energy, CPG, and restaurant clients, aligned with business goals and timelines.