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I am a strategic marketing and product leader with 15+ years driving growth across SaaS, B2B technology, and digital commerce. I excel in performance analysis, market assessment, and developing actionable growth roadmaps that accelerate results. I translate complex data into clear strategic direction that teams can execute with confidence. Entrepreneurial, analytical, and technically fluent, I build scalable growth strategies that strengthen brands and deliver measurable impact.…I am a strategic marketing and product leader with 15+ years driving growth across SaaS, B2B technology, and digital commerce. I excel in performance analysis, market assessment, and developing actionable growth roadmaps that accelerate results. I translate complex data into clear strategic direction that teams can execute with confidence. Entrepreneurial, analytical, and technically fluent, I build scalable growth strategies that strengthen brands and deliver measurable impact.

Jill Donohue

Content Producer, Graphic Designer, Brand Designer, +2

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I am a strategic marketing and product leader with 15+ years driving growth across SaaS, B2B technology, and digital commerce. I excel in performance analysis, market assessment, and developing actionable growth roadmaps that accelerate results. I translate complex data into clear strategic direction that teams can execute with confidence. Entrepreneurial, analytical, and technically fluent, I build scalable growth strategies that strengthen brands and deliver measurable impact.…I am a strategic marketing and product leader with 15+ years driving growth across SaaS, B2B technology, and digital commerce. I excel in performance analysis, market assessment, and developing actionable growth roadmaps that accelerate results. I translate complex data into clear strategic direction that teams can execute with confidence. Entrepreneurial, analytical, and technically fluent, I build scalable growth strategies that strengthen brands and deliver measurable impact.

Available to hire

I am a strategic marketing and product leader with 15+ years driving growth across SaaS, B2B technology, and digital commerce. I excel in performance analysis, market assessment, and developing actionable growth roadmaps that accelerate results.

I translate complex data into clear strategic direction that teams can execute with confidence. Entrepreneurial, analytical, and technically fluent, I build scalable growth strategies that strengthen brands and deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & E-Commerce Strategy Consultant at Freelance / Remote

January 1, 2021 - Present

Develop social media content campaigns and thought leadership strategies, repurposing long-form content into posts, carousels, and articles to drive engagement with executive audiences. Build structured content calendars, posting cadence, and reporting dashboards to track reach, engagement, and conversion metrics for short-term, high-visibility projects. Design and launch scalable digital products and campaigns, integrating UX strategy, software tools, and performance analytics to optimize visibility and impact. Conduct competitive analysis and market research to inform messaging, positioning, and content strategy for B2B and B2C audiences. Advise clients on audience engagement, conversion, and measurable growth initiatives for digital platforms and social media.

Head of Product Marketing & Strategy at Paylocity

January 1, 2019 - December 31, 2021

Built and scaled core marketing functions, establishing structured go-to-market processes and KPI-driven performance measurement. Led 10-12 product launches per quarter, tracking adoption, revenue impact, and post-launch optimization. Conducted market research and competitive analysis to inform product positioning and growth strategies. Led cross-functional collaboration across product, sales, and leadership teams to refine strategy based on customer data and performance insights. Increased annual revenue by 10% through data-driven iteration and market-aligned positioning.

Vice President, Marketing at Connection

January 1, 2008 - December 31, 2019

Turned marketing into a revenue engine, growing revenue from $240M to $1.3B through integrated campaigns, digital marketing, and brand strategy. Directed go-to-market strategy for MarkITplace, a B2B e-commerce platform for Fortune 1000 clients, optimizing UX, positioning, and adoption. Built and led cross-functional teams across Marketing, Product, and Channel to drive sales, product adoption, and partner growth.

Marketing Director at Francine Turk Gallery

January 1, 2007 - December 31, 2008

Led national brand campaigns and partnerships, increasing brand visibility and collector audience.

Marketing Manager at Cancer Treatment Centers of America

January 1, 2006 - December 31, 2007

Delivered integrated campaigns across digital, TV, and community outreach to improve patient engagement.

Marketing Manager at Insight Enterprises

January 1, 2004 - December 31, 2006

Developed product marketing programs and events to drive B2B IT sales pipeline and revenue. Established co-marketing partnerships with HP, IBM, Microsoft, etc., aligning campaigns to revenue goals.