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Hi there! I'm Marcelo Henrique Rubio, a marketing manager with about 11 years of hands-on digital marketing experience. I'm currently employed and working remotely in a hybrid setup across the USA and Brazil, helping DTC and e-commerce brands scale. I love building and leading remote teams, designing data-driven campaigns, and turning insights into measurable growth. My focus is on paid media, influencer marketing, and performance-driven strategies. I partner with influencers (1,000+ in Brazil) to amplify reach, optimize attribution, and drive revenue. I'm excited to help the next DTC brand scale and create lasting impact through strategic storytelling and killer execution.…Hi there! I'm Marcelo Henrique Rubio, a marketing manager with about 11 years of hands-on digital marketing experience. I'm currently employed and working remotely in a hybrid setup across the USA and Brazil, helping DTC and e-commerce brands scale. I love building and leading remote teams, designing data-driven campaigns, and turning insights into measurable growth. My focus is on paid media, influencer marketing, and performance-driven strategies. I partner with influencers (1,000+ in Brazil) to amplify reach, optimize attribution, and drive revenue. I'm excited to help the next DTC brand scale and create lasting impact through strategic storytelling and killer execution.

Marcelo Henrique Rubio

Digital Marketer, Growth Marketer, Performance Marketer, +5

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Hi there! I'm Marcelo Henrique Rubio, a marketing manager with about 11 years of hands-on digital marketing experience. I'm currently employed and working remotely in a hybrid setup across the USA and Brazil, helping DTC and e-commerce brands scale. I love building and leading remote teams, designing data-driven campaigns, and turning insights into measurable growth. My focus is on paid media, influencer marketing, and performance-driven strategies. I partner with influencers (1,000+ in Brazil) to amplify reach, optimize attribution, and drive revenue. I'm excited to help the next DTC brand scale and create lasting impact through strategic storytelling and killer execution.…Hi there! I'm Marcelo Henrique Rubio, a marketing manager with about 11 years of hands-on digital marketing experience. I'm currently employed and working remotely in a hybrid setup across the USA and Brazil, helping DTC and e-commerce brands scale. I love building and leading remote teams, designing data-driven campaigns, and turning insights into measurable growth. My focus is on paid media, influencer marketing, and performance-driven strategies. I partner with influencers (1,000+ in Brazil) to amplify reach, optimize attribution, and drive revenue. I'm excited to help the next DTC brand scale and create lasting impact through strategic storytelling and killer execution.

Available to hire

Hi there! I’m Marcelo Henrique Rubio, a marketing manager with about 11 years of hands-on digital marketing experience. I’m currently employed and working remotely in a hybrid setup across the USA and Brazil, helping DTC and e-commerce brands scale. I love building and leading remote teams, designing data-driven campaigns, and turning insights into measurable growth.

My focus is on paid media, influencer marketing, and performance-driven strategies. I partner with influencers (1,000+ in Brazil) to amplify reach, optimize attribution, and drive revenue. I’m excited to help the next DTC brand scale and create lasting impact through strategic storytelling and killer execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Marketing Manager at Scale Agency

January 1, 2019 - Present

We help a lot of e-commerce brands scale using paid ads and influencers; outreach to influencers, negotiate, and manage multiple campaigns for different clients. Responsible for measuring KPIs, organizing campaigns, and running integrated campaigns (YouTube, ambassadors, and other models).

Digital Marketing Manager at Funkids

January 1, 2018 - January 1, 2019

Developed and executed digital marketing campaigns to scale the brand; remote role; leveraged paid social and influencer partnerships to drive demand.

Marketing Analyst at Dino

January 1, 2017 - January 1, 2018

Performed audience segmentation to target demographics more effectively; drove website traffic and increased brand awareness through Facebook Ads, YouTube Ads, Google Ads, TikTok Ads and influencers.

Internship Student at Homes Ave Club

January 1, 2016 - January 1, 2017

Organized data into spreadsheets and databases for easy access by other departments. Drafted emails, newsletters, press releases, brochures, and other marketing materials.

Marketing Manager at Funkids

January 1, 2018 - January 1, 2019

Developed and executed digital marketing campaigns for multiple brands; conducted influencer outreach; managed simultaneous campaigns for different clients; defined KPIs and tracked results to improve brand awareness and growth.

Digital Marketing Analyst at DINO

January 1, 2017 - January 1, 2018

Performed audience segmentation to target specific demographic groups more effectively; drove website traffic and increased brand awareness; led campaigns across Facebook, YouTube, Google, and other ad platforms.

Intern at Homes Have Club

January 1, 2016 - January 1, 2017

Organized data into spreadsheets and databases for easy cross‑department access; drafted emails, newsletters, press releases, brochures, and other marketing materials.

Internship Student at Homes Have Club

January 1, 2016 - January 1, 2017

Organized data into spreadsheets and databases for easy access by other departments. Drafted emails, newsletters, press releases, brochures, and other marketing materials.

Marketing Intern at Homes Have Club

January 1, 2016 - January 1, 2017

Organized data into spreadsheets and databases for easy access by other departments. Drafted emails, newsletters, press releases, brochures, and other marketing materials.

Digital Marketing Manager at FunKids - São Paulo

January 1, 2018 - January 1, 2019

Developed and executed digital marketing campaigns to scale e-commerce performance. Managed paid media and influencer collaborations, coordinated with multiple influencers across Instagram, TikTok and YouTube, and ensured cohesive cross-channel messaging. Kanban-driven campaign management, KPI tracking, and client-facing reporting for various campaigns.

Digital Marketing Analyst at DINO - São Paulo

January 1, 2017 - January 1, 2018

Conducted audience segmentation to target specific demographics more effectively, drove website traffic, and increased brand awareness. Managed Facebook, YouTube, Google, and TikTok campaigns to optimize performance and reach.

Intern Student at Homes Have Club - São Paulo

January 1, 2016 - January 1, 2017

Organized data in spreadsheets and databases for cross-department accessibility. Drafted emails, newsletters, press releases, brochures, and other marketing materials to support campaigns.