I'm a marketing professional with a background at the intersection of nutrition science and digital communications — which makes health care brands a natural fit. With over 15 years of experience as a registered dietitian across clinical, community, and private settings, I understand how health professionals think, what they need, and how to communicate with them credibly and compliantly. I’ve spent years managing brand content and social media for my own ventures, and more recently completed an MBA in Marketing along with a formal internship in Brand Development. I’m comfortable working independently as a freelancer, managing content calendars end-to-end, and adapting to new health care audiences — whether aged care staff, clinical teams, or procurement managers.

Victoria Ara

I'm a marketing professional with a background at the intersection of nutrition science and digital communications — which makes health care brands a natural fit. With over 15 years of experience as a registered dietitian across clinical, community, and private settings, I understand how health professionals think, what they need, and how to communicate with them credibly and compliantly. I’ve spent years managing brand content and social media for my own ventures, and more recently completed an MBA in Marketing along with a formal internship in Brand Development. I’m comfortable working independently as a freelancer, managing content calendars end-to-end, and adapting to new health care audiences — whether aged care staff, clinical teams, or procurement managers.

Available to hire

I’m a marketing professional with a background at the intersection of nutrition science and digital communications — which makes health care brands a natural fit. With over 15 years of experience as a registered dietitian across clinical, community, and private settings, I understand how health professionals think, what they need, and how to communicate with them credibly and compliantly.

I’ve spent years managing brand content and social media for my own ventures, and more recently completed an MBA in Marketing along with a formal internship in Brand Development. I’m comfortable working independently as a freelancer, managing content calendars end-to-end, and adapting to new health care audiences — whether aged care staff, clinical teams, or procurement managers.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate

Work Experience

Marketing Intern at Aspire Foods Solutions
January 1, 2025 - March 1, 2025
Took ownership of a brand project for a new product line: researched the market, developed the positioning, and put together a full go-to-market plan. Designed social media and B2B content assets using Canva and Illustrator; wrote and scheduled email campaigns via Mailchimp; updated website content as needed. Presented findings directly to senior leadership and incorporated feedback across multiple rounds. Managed my own timeline in a small team with minimal supervision.
Nutrition Consultant & Wellness Practitioner at Private Practice
January 1, 2010 - January 1, 2024
Ran my own client-facing practice for 14 years — handled everything from marketing and bookings to follow-ups and retention with a small team. Grew client base primarily through word of mouth and social media content I created myself.
University Lecturer — Nutrition & Gastronomy at INACAP Technical Institute
January 1, 2011 - January 1, 2015
Taught practical and theoretical subjects to cohorts of up to 120 students; designed course materials and assessment criteria; coordinated with external industry partners on applied projects; mentored final-year students through project completion.
Brand & Growth Manager at Super Agro.cl — Online Grocery Startup
January 1, 2020 - January 1, 2022
Built the brand identity and online presence from scratch — including name, visual style, tone of voice, and all content. Managed all digital marketing channels and drove growth.
Marketing & Events Manager at Centro Turístico La Tortuga — Surf, Café & Wellness Centre
January 1, 2008 - January 1, 2021
Responsible for all marketing activities across three connected businesses: surf school, café, and yoga studio. Planned and promoted seasonal events, retreats, and wellness workshops; managed registrations, attendee communications, and logistics; developed partnerships with local tourism operators and councils to grow visibility and footfall.

Education

Master of Business Administration (Marketing) at Auckland Institute of Studies
January 1, 2023 - January 1, 2025
Bachelor of Nutrition and Dietetics at Universidad de Concepción
January 1, 2006 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Education, Professional Services, Travel & Hospitality