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Creative Director focused on building scalable video systems that elevate brands at scale. I lead production across 400+ partners, producing 800+ performance-driven ads annually. I blend cinematic storytelling with performance marketing, supported by AI-driven workflows that increase speed, consistency, and impact.\n\nI provide creative direction and mentorship to video editors and cross-functional creative teams. Raised partner brand visuals while maintaining high production volume. Improved production efficiency by up to 70% through system redesign and AI integration. Concept, direct, shoot, and edit commercial campaigns. Deliver premium production value on budgets under $10K. Develop brand positioning and performance-ready creative for emerging brands.…Creative Director focused on building scalable video systems that elevate brands at scale. I lead production across 400+ partners, producing 800+ performance-driven ads annually. I blend cinematic storytelling with performance marketing, supported by AI-driven workflows that increase speed, consistency, and impact.\n\nI provide creative direction and mentorship to video editors and cross-functional creative teams. Raised partner brand visuals while maintaining high production volume. Improved production efficiency by up to 70% through system redesign and AI integration. Concept, direct, shoot, and edit commercial campaigns. Deliver premium production value on budgets under $10K. Develop brand positioning and performance-ready creative for emerging brands.

Matthew Butler

Creative Director, Video Editor, Director of Photography, +3

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Creative Director focused on building scalable video systems that elevate brands at scale. I lead production across 400+ partners, producing 800+ performance-driven ads annually. I blend cinematic storytelling with performance marketing, supported by AI-driven workflows that increase speed, consistency, and impact.\n\nI provide creative direction and mentorship to video editors and cross-functional creative teams. Raised partner brand visuals while maintaining high production volume. Improved production efficiency by up to 70% through system redesign and AI integration. Concept, direct, shoot, and edit commercial campaigns. Deliver premium production value on budgets under $10K. Develop brand positioning and performance-ready creative for emerging brands.…Creative Director focused on building scalable video systems that elevate brands at scale. I lead production across 400+ partners, producing 800+ performance-driven ads annually. I blend cinematic storytelling with performance marketing, supported by AI-driven workflows that increase speed, consistency, and impact.\n\nI provide creative direction and mentorship to video editors and cross-functional creative teams. Raised partner brand visuals while maintaining high production volume. Improved production efficiency by up to 70% through system redesign and AI integration. Concept, direct, shoot, and edit commercial campaigns. Deliver premium production value on budgets under $10K. Develop brand positioning and performance-ready creative for emerging brands.

Available to hire

Creative Director focused on building scalable video systems that elevate brands at scale. I lead production across 400+ partners, producing 800+ performance-driven ads annually. I blend cinematic storytelling with performance marketing, supported by AI-driven workflows that increase speed, consistency, and impact.\n\nI provide creative direction and mentorship to video editors and cross-functional creative teams. Raised partner brand visuals while maintaining high production volume. Improved production efficiency by up to 70% through system redesign and AI integration. Concept, direct, shoot, and edit commercial campaigns. Deliver premium production value on budgets under $10K. Develop brand positioning and performance-ready creative for emerging brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Creative Director at UM AI Creative

January 1, 2015 - Present

Founded to provide AI-driven creative direction and scalable video production for brands, delivering efficient, high-impact campaigns across rapidly growing product spaces. Built and led a creative practice focused on scalable video systems and AI-enhanced workflows.

Creative Director, Video-Led Strategy & Scalable Production at Matt Butler Creative

January 1, 2021 - Present

Lead video strategy across 400+ brands within a multi-billion-dollar ecommerce accelerator; direct 30-40 commercial shoots annually; produce 800+ ads per year; designed scalable 15s/30s Amazon SBV templates reducing timelines from 30-90 days to ~1 week; integrated AI tools to production workflows; mentored video editors and cross-functional teams; raised partner brand visuals while maintaining high production volume; improved production efficiency by up to 70% through system redesign and AI integration.

Creative Video Director at Pattern

January 1, 2021 - Present

Lead creative video direction across 400+ brands within a multi-billion-dollar e-commerce accelerator, driving enterprise-scale commercial production. Direct 30–40 shoots annually; produce 800+ ads per year. Designed scalable 15s/30s Amazon SBV templates, cutting timelines from 30–90 days to about 1 week. Integrated AI tools into production workflows to accelerate output and consistency. Provide creative direction and mentorship to video editors and cross-functional teams. Raise partner brand visuals while maintaining high production volume. Achieved up to 70% production efficiency gains through system redesign and AI integration. Concept, direct, shoot, and edit commercial campaigns. Deliver premium production value on budgets under $10K. Develop brand positioning and performance-ready creative for emerging brands.