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Hi, I’m Tracy Tapscott, a dynamic copy manager and writer who thrives on turning ideas into clear, engaging marketing copy across digital and print channels. I lead copywriting teams, manage multiple projects, and help brands tell their stories with consistent messaging. I’ve partnered with retailers and corporate teams to develop content for emails, websites, catalogs, direct mail, banners, and seasonal promotions. I’m known for streamlining workflows, adopting smart tools, and providing clear guidelines that help teams hit tight deadlines while maintaining high quality.…Hi, I’m Tracy Tapscott, a dynamic copy manager and writer who thrives on turning ideas into clear, engaging marketing copy across digital and print channels. I lead copywriting teams, manage multiple projects, and help brands tell their stories with consistent messaging. I’ve partnered with retailers and corporate teams to develop content for emails, websites, catalogs, direct mail, banners, and seasonal promotions. I’m known for streamlining workflows, adopting smart tools, and providing clear guidelines that help teams hit tight deadlines while maintaining high quality.

Tracy Tapscott

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Hi, I’m Tracy Tapscott, a dynamic copy manager and writer who thrives on turning ideas into clear, engaging marketing copy across digital and print channels. I lead copywriting teams, manage multiple projects, and help brands tell their stories with consistent messaging. I’ve partnered with retailers and corporate teams to develop content for emails, websites, catalogs, direct mail, banners, and seasonal promotions. I’m known for streamlining workflows, adopting smart tools, and providing clear guidelines that help teams hit tight deadlines while maintaining high quality.…Hi, I’m Tracy Tapscott, a dynamic copy manager and writer who thrives on turning ideas into clear, engaging marketing copy across digital and print channels. I lead copywriting teams, manage multiple projects, and help brands tell their stories with consistent messaging. I’ve partnered with retailers and corporate teams to develop content for emails, websites, catalogs, direct mail, banners, and seasonal promotions. I’m known for streamlining workflows, adopting smart tools, and providing clear guidelines that help teams hit tight deadlines while maintaining high quality.

Available to hire

Hi, I’m Tracy Tapscott, a dynamic copy manager and writer who thrives on turning ideas into clear, engaging marketing copy across digital and print channels. I lead copywriting teams, manage multiple projects, and help brands tell their stories with consistent messaging.

I’ve partnered with retailers and corporate teams to develop content for emails, websites, catalogs, direct mail, banners, and seasonal promotions. I’m known for streamlining workflows, adopting smart tools, and providing clear guidelines that help teams hit tight deadlines while maintaining high quality.

Skills

Copywriting

Presentation Design

Experience Level

Copywriting

Expert

Presentation Design

Intermediate

Work Experience

Senior Copywriter at Freelance

January 1, 2016 - Present

Collaborated on a variety of projects for corporate clients, wrote SEO-optimized online content for Signet Jewelers, and created email content for Zales, Zales Outlet, and Peoples Jewellers. Wrote copy for email campaigns, banners, direct mail, and websites, and supported holiday and seasonal promotions.

Copywriter at Michaels Corporation

January 1, 2018 - December 31, 2020

Collaborated with designers and the promotional marketing team to produce a weekly tab; wrote copy for direct mail, emails, and other digital assets; contributed to campaign brainstorming.

Copywriter at Norwex USA

January 1, 2017 - December 31, 2018

Produced copy for print and web; collaborated with sales force to create promotional materials; wrote training copy and content for banners, landing pages, emails, and monthly newsletters.

Copy Manager at JCPenney Corporation

January 1, 2014 - December 31, 2015

Managed a team of copywriters; collaborated with project managers, creative directors, art directors, and merchandise buyers on promotional campaigns; trained team; improved process adherence and efficiency; supported holiday promotions.

Freelance Copy Editor at Mary Kay Corporation

January 1, 2012 - December 31, 2014

Proofed packaging materials to global regulatory standards, improved workflow, and helped transition art approval processes by acting as a change agent for new software deployment.

Freelance Copy Editor at Publicis Groupe

January 1, 2011 - December 31, 2012

Proofed advertising materials following AP and company style guides; ensured accuracy of TV/radio scripts, direct mail, website copy, emails, and disclaimers; worked with clients including CiCi's Pizza, Lennox, Terminix, TruGreen, and Lake Austin Spa.

Senior Copywriter at JCPenney Corporation

January 1, 2005 - December 31, 2011

Wrote product copy for weekly newspaper inserts and direct mail; updated online copywriter resource; presented concepts for new product lines and campaigns; designed and proofread online ads aligned with sale events; improved process with style sheets; aided green initiatives.

Copywriter at Radioshack Corporation

January 1, 1998 - December 31, 2005

Produced creative and technical product copy for monthly consumer flyers and inserts; researched product information for multiple versions; supported the wireless phone division with promotional and technical copy to drive top-selling performance; improved workflow for tighter schedules.