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Hi, I’m Alejandra, a results-driven marketing professional with over 5 years of experience in digital strategies, product launches, and ROI optimization. I’m proficient with data analytics tools like Google Analytics, HubSpot, and Salesforce, skilled in strategic planning, audience segmentation, and using AI for predictive analytics and personalized campaigns. I’ve led cross-functional teams delivering impactful campaigns across Canada and the US, and I’m fluent in managing end-to-end marketing programs using WordPress, Shopify, Google Ads, Meta Ads Manager, and the Adobe Creative Suite.…Hi, I’m Alejandra, a results-driven marketing professional with over 5 years of experience in digital strategies, product launches, and ROI optimization. I’m proficient with data analytics tools like Google Analytics, HubSpot, and Salesforce, skilled in strategic planning, audience segmentation, and using AI for predictive analytics and personalized campaigns. I’ve led cross-functional teams delivering impactful campaigns across Canada and the US, and I’m fluent in managing end-to-end marketing programs using WordPress, Shopify, Google Ads, Meta Ads Manager, and the Adobe Creative Suite.

Alejandra Suarez

Digital Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Alejandra, a results-driven marketing professional with over 5 years of experience in digital strategies, product launches, and ROI optimization. I’m proficient with data analytics tools like Google Analytics, HubSpot, and Salesforce, skilled in strategic planning, audience segmentation, and using AI for predictive analytics and personalized campaigns. I’ve led cross-functional teams delivering impactful campaigns across Canada and the US, and I’m fluent in managing end-to-end marketing programs using WordPress, Shopify, Google Ads, Meta Ads Manager, and the Adobe Creative Suite.…Hi, I’m Alejandra, a results-driven marketing professional with over 5 years of experience in digital strategies, product launches, and ROI optimization. I’m proficient with data analytics tools like Google Analytics, HubSpot, and Salesforce, skilled in strategic planning, audience segmentation, and using AI for predictive analytics and personalized campaigns. I’ve led cross-functional teams delivering impactful campaigns across Canada and the US, and I’m fluent in managing end-to-end marketing programs using WordPress, Shopify, Google Ads, Meta Ads Manager, and the Adobe Creative Suite.

Available to hire

Hi, I’m Alejandra, a results-driven marketing professional with over 5 years of experience in digital strategies, product launches, and ROI optimization.

I’m proficient with data analytics tools like Google Analytics, HubSpot, and Salesforce, skilled in strategic planning, audience segmentation, and using AI for predictive analytics and personalized campaigns. I’ve led cross-functional teams delivering impactful campaigns across Canada and the US, and I’m fluent in managing end-to-end marketing programs using WordPress, Shopify, Google Ads, Meta Ads Manager, and the Adobe Creative Suite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Marketing Manager at Tayco

April 1, 2023 - Present

Drove impactful marketing initiatives that supported successful product launches; maintained brand consistency across all products and services; implemented AI-based customer segmentation to improve campaign personalization, increasing engagement by 20%; managed a quarterly paid media budget of $50K; led the migration from HubSpot to Salesforce Account Engagement; led a dynamic team of marketers for Canadian and US markets.

Marketing Specialist at Tayco

March 1, 2022 - April 1, 2023

Created data-driven content strategies that increased organic traffic by 30% in six months; produced marketing materials (flyers, social media posts, email blasts, and website content); leveraged predictive analytics to design campaigns tailored to customer behavior; managed Tayco’s social media content calendar, increasing engagement by 40% through innovative campaigns; maintained the company website for optimal performance and user experience; implemented regular updates and improvements; improved organic search rankings through SEO best practices.

Social Media Manager at Revelle

July 1, 2021 - March 1, 2022

Led successful campaigns across Instagram, TikTok, and LinkedIn; managed social media planning to support marketing strategies; utilized data analytics to identify effective strategies per platform, enhancing overall engagement.

Marketing and Creative Coordinator at Bellosound

February 1, 2021 - July 1, 2021

Drafted creative briefs aligned with branding guidelines for client presentations; produced engaging content for social media channels (flyers, videos, stories, reels) and website updates; monitored KPIs to align campaigns with organizational goals.

Founder / Head of Marketing and Communications at Babel

March 1, 2017 - January 1, 2021

Spearheaded brand awareness initiatives through consistent marketing efforts, innovative social media campaigns, and strategic marketing strategies; managed production staff to ensure high-quality outputs and timely delivery.