Language
English
Fluent
Work Experience
Digital Marketer at Coslab Beauty Spa
April 1, 2023 - October 1, 2023Sourced and screened candidates for HSBC Life; created and managed content for HSBC Life's social media platforms; promoted company events to increase brand awareness; initiated and nurtured relationships with key influencers to drive engagement and brand growth.
Recruitment & Marketing Officer at HSBC Life
June 1, 2024 - April 30, 2025Developed and executed content strategies to increase brand visibility across social media platforms; produced, shot, and edited engaging content for Instagram and TikTok; built and maintained relationships with influencers to coordinate collaborations and campaigns; managed daily social media activities, including post scheduling, analytics tracking, and trend monitoring; planned and executed events and customer engagement initiatives.
Social Media Intern at 7 AM & 7 PM Salon
December 1, 2024 - January 31, 2025Led a marketing team of 6 across 3 other teams (Media Post-Production, UrbanWire, and CTV Production); managed a budget of $1,800, allocating 66% to sponsored articles and paid ads; increased Singapore Night Festival's Instagram following by 803 within a 5-day campaign period; liaised with influencer Denise Glitz to create engaging content for the campaign and Singapore Night Festival 2022.
Education
Diploma in Mass Communication at Ngee Ann Polytechnic
January 1, 2020 - May 1, 2023Qualifications
The Fundamentals of Digital Marketing (Google)
January 11, 2030 - March 3, 2026Google Analytics for Beginners
January 11, 2030 - March 3, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Consumer Goods
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