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Hi, I’m Tzu-Huei Lee (Emily), a Creative Brand Designer and strategist with a strong foundation in advertising and visual communication. I transform business goals into compelling brand stories through design, strategy, and hands-on execution. I specialize in developing branding, brand identities, campaign concepts, and visual systems that connect emotionally and drive engagement across packaging, digital, and retail touchpoints. I blend strategic thinking with practical design to build brands that are meaningful and marketable.…Hi, I’m Tzu-Huei Lee (Emily), a Creative Brand Designer and strategist with a strong foundation in advertising and visual communication. I transform business goals into compelling brand stories through design, strategy, and hands-on execution. I specialize in developing branding, brand identities, campaign concepts, and visual systems that connect emotionally and drive engagement across packaging, digital, and retail touchpoints. I blend strategic thinking with practical design to build brands that are meaningful and marketable.

Tzu-Huei Lee

Brand Designer, Creative Director, Brand Strategist

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Hi, I’m Tzu-Huei Lee (Emily), a Creative Brand Designer and strategist with a strong foundation in advertising and visual communication. I transform business goals into compelling brand stories through design, strategy, and hands-on execution. I specialize in developing branding, brand identities, campaign concepts, and visual systems that connect emotionally and drive engagement across packaging, digital, and retail touchpoints. I blend strategic thinking with practical design to build brands that are meaningful and marketable.…Hi, I’m Tzu-Huei Lee (Emily), a Creative Brand Designer and strategist with a strong foundation in advertising and visual communication. I transform business goals into compelling brand stories through design, strategy, and hands-on execution. I specialize in developing branding, brand identities, campaign concepts, and visual systems that connect emotionally and drive engagement across packaging, digital, and retail touchpoints. I blend strategic thinking with practical design to build brands that are meaningful and marketable.

Available to hire

Hi, I’m Tzu-Huei Lee (Emily), a Creative Brand Designer and strategist with a strong foundation in advertising and visual communication. I transform business goals into compelling brand stories through design, strategy, and hands-on execution.

I specialize in developing branding, brand identities, campaign concepts, and visual systems that connect emotionally and drive engagement across packaging, digital, and retail touchpoints. I blend strategic thinking with practical design to build brands that are meaningful and marketable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Graphic Designer → Brand Designer at TESTRITE GROUP

April 1, 2021 - Present

Transitioned from visual design to brand development for global home and outdoor brands; led rebranding initiatives, developed design DNA, visual systems, and storytelling frameworks that enhanced brand recognition; collaborated with product, marketing, and eCommerce teams to ensure brand consistency across touchpoints; designed packaging, catalogs, and digital assets aligned with business goals and consumer insights; coordinated with factories and design partners to maintain brand consistency from concept to production.

Founder / Brand & Store Designer at ALLMYTEA CAFÉ

May 1, 2021 - October 1, 2023

Founded a coffee and tea brand focused on lifestyle and sensory experience; developed brand identity, pricing strategy, menu design, and product innovations; produced marketing videos and organized community events to increase brand engagement; gained hands-on understanding of connecting creative direction with business operations.

Digital Media Designer at NEW TAIWAN TRADING INC.

January 1, 2019 - February 1, 2021

Created product photography, promotional videos, and digital campaigns for multicultural markets; assisted with social media management (Facebook, WeChat, Instagram) and trend analysis; supported eCommerce content operations and campaign planning for seasonal marketing.

Art Director Intern at YOUNG AND HUNGRY

February 1, 2018 - September 1, 2018

Supported creative and marketing strategy development with cross-functional teams; collaborated with copywriters, illustrators, and photographers to create brand campaigns; explored new design, typography, and photography styles to elevate brand aesthetics.

Art Director / Brand Manager at DAISYDAYS

October 1, 2014 - January 1, 2016

Designed and managed all brand collateral, photography, and visual campaigns; supported eCommerce, retail, and product photography operations; trained and led new team members across creative and retail functions.