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I am a results-driven marketing and portfolio manager with over 15 years of experience at Syngenta, leading growth across Crop Protection, Vegetable Seeds, Biocontrol, and Biostimulants in diverse markets. Throughout my career, I have successfully combined strategic thinking with hands-on execution, delivering innovative product launches, market expansions, and award-winning sustainability projects. My expertise lies in creating and developing new markets, such as pioneering the biocontrol and biostimulant sector, as well as building high-value partnerships that connect growers, processors, and retailers. I excel in brand planning and strategies development, strong knowledge of different indications (Disease control, Weed control, Insect control and biologicals), portfolio development, business case development, and designing go-to-market strategies that consistently achieve commercial targets while promoting sustainable agricultural practices.…I am a results-driven marketing and portfolio manager with over 15 years of experience at Syngenta, leading growth across Crop Protection, Vegetable Seeds, Biocontrol, and Biostimulants in diverse markets. Throughout my career, I have successfully combined strategic thinking with hands-on execution, delivering innovative product launches, market expansions, and award-winning sustainability projects. My expertise lies in creating and developing new markets, such as pioneering the biocontrol and biostimulant sector, as well as building high-value partnerships that connect growers, processors, and retailers. I excel in brand planning and strategies development, strong knowledge of different indications (Disease control, Weed control, Insect control and biologicals), portfolio development, business case development, and designing go-to-market strategies that consistently achieve commercial targets while promoting sustainable agricultural practices.

Olga Verbitskaya

Marketing Strategist, Brand Strategist, Brand Designer, +2

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I am a results-driven marketing and portfolio manager with over 15 years of experience at Syngenta, leading growth across Crop Protection, Vegetable Seeds, Biocontrol, and Biostimulants in diverse markets. Throughout my career, I have successfully combined strategic thinking with hands-on execution, delivering innovative product launches, market expansions, and award-winning sustainability projects. My expertise lies in creating and developing new markets, such as pioneering the biocontrol and biostimulant sector, as well as building high-value partnerships that connect growers, processors, and retailers. I excel in brand planning and strategies development, strong knowledge of different indications (Disease control, Weed control, Insect control and biologicals), portfolio development, business case development, and designing go-to-market strategies that consistently achieve commercial targets while promoting sustainable agricultural practices.…I am a results-driven marketing and portfolio manager with over 15 years of experience at Syngenta, leading growth across Crop Protection, Vegetable Seeds, Biocontrol, and Biostimulants in diverse markets. Throughout my career, I have successfully combined strategic thinking with hands-on execution, delivering innovative product launches, market expansions, and award-winning sustainability projects. My expertise lies in creating and developing new markets, such as pioneering the biocontrol and biostimulant sector, as well as building high-value partnerships that connect growers, processors, and retailers. I excel in brand planning and strategies development, strong knowledge of different indications (Disease control, Weed control, Insect control and biologicals), portfolio development, business case development, and designing go-to-market strategies that consistently achieve commercial targets while promoting sustainable agricultural practices.

Available to hire

I am a results-driven marketing and portfolio manager with over 15 years of experience at Syngenta, leading growth across Crop Protection, Vegetable Seeds, Biocontrol, and Biostimulants in diverse markets. Throughout my career, I have successfully combined strategic thinking with hands-on execution, delivering innovative product launches, market expansions, and award-winning sustainability projects.
My expertise lies in creating and developing new markets, such as pioneering the biocontrol and biostimulant sector, as well as building high-value partnerships that connect growers, processors, and retailers. I excel in brand planning and strategies development, strong knowledge of different indications (Disease control, Weed control, Insect control and biologicals), portfolio development, business case development, and designing go-to-market strategies that consistently achieve commercial targets while promoting sustainable agricultural practices.

Skills

Presentation Design

Experience Level

Presentation Design

Expert

Language

Ukrainian

Fluent

English

Fluent

German

Beginner

Work Experience

Project Manager – Global Commercial Excellence, MaSE Team at Syngenta HQ, Basel

January 1, 2024 - Present

Led global content creation for Marketing & Sales Academies (more than 20 educational modules) and delivery of Brand & Portfolio and Customer Engagement Academy programs across AMEA, China, Europe and LATAM. Developed MaSE Agronomy Academy strategy, translated technical language to customer language, designed and implemented competency frameworks and assessment tools, and coordinated global stakeholder engagement and events. Implemented Good Practice initiatives and cross-regional programs to enhance capability and consistency.

Brand & Portfolio Manager – Crop Protection (Specialty crops, Biologicals) at Syngenta, Ukraine

January 1, 2015 - January 1, 2024

Created and developed the biocontrol and biostimulant market in Ukraine (Taegro, Quantis, Isabion); responsible for all indications/segments (DC, IC, WC, SeedCare, Biologicals). Led 5-year portfolio planning and PLCM strategies; developed brand plans and business cases for 30+ products; built Customer Personas, Brand Models and Message Maps; introduced new products (Orondis Family, Miravis Family, Verdavis, Boxer, Carial Flex); built and managed Strategic Partners Club; led omnichannel and digital campaigns and GTM strategies; collaborated cross-functionally with Seeds, Regulatory, CPD, laboratories, and global/regional teams; led sustainability projects and value chain initiatives.

Marketing Manager – Vegetable Seeds at Syngenta, Ukraine

January 1, 2011 - January 1, 2015

Developed brand plans, executed product launches, and led market research.

Marketing & Communications at TNT Express

January 1, 2010 - January 1, 2011

Executed marketing strategies, loyalty programs, and communication campaigns.

Junior Marketing Manager at Practika

January 1, 2006 - January 1, 2010

Early career in marketing and project coordination.