I’ve worked across entertainment, technology and cultural sectors, including seven years at Electronic Arts leading digital marketing for global live-service titles. My experience spans SEO-driven content systems, long-form editorial, narrative writing and brand storytelling. I’m the author of a published book (Scribe, 2024), a podcast producer, and a contributor to national publications. I work comfortably across both creative and performance-driven environments. What differentiates my work is the balance of narrative craft and commercial clarity. I understand how story functions — and how it performs. Clients hire me when they need content that is not only compelling, but strategically positioned.…

Sean Reynolds

I’ve worked across entertainment, technology and cultural sectors, including seven years at Electronic Arts leading digital marketing for global live-service titles. My experience spans SEO-driven content systems, long-form editorial, narrative writing and brand storytelling. I’m the author of a published book (Scribe, 2024), a podcast producer, and a contributor to national publications. I work comfortably across both creative and performance-driven environments. What differentiates my work is the balance of narrative craft and commercial clarity. I understand how story functions — and how it performs. Clients hire me when they need content that is not only compelling, but strategically positioned.…

Available to hire

I’ve worked across entertainment, technology and cultural sectors, including seven years at Electronic Arts leading digital marketing for global live-service titles. My experience spans SEO-driven content systems, long-form editorial, narrative writing and brand storytelling.

I’m the author of a published book (Scribe, 2024), a podcast producer, and a contributor to national publications. I work comfortably across both creative and performance-driven environments.

What differentiates my work is the balance of narrative craft and commercial clarity. I understand how story functions — and how it performs.

Clients hire me when they need content that is not only compelling, but strategically positioned.

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Work Experience

Brand Manager at Electronic Arts (EA)
November 21, 2020 - May 31, 2024
Led global content strategy across live-service game portfolio. Contributed narrative and in-world writing for Need for Speed No Limits. Increased installs by 30% through optimisation and campaign alignment.
Founder & Principal Content Writer at Melbourne Ghost Signs
March 1, 2020 - Present
Built and scaled a 30,000+ audience narrative platform. Authored book (Scribe, 2024). Delivered integrated content across editorial, digital and live programming.
Marketing Officer at Royal Historical Society of Victoria
January 1, 2024 - December 1, 2024
Launched and produced narrative podcast series Past Lives. Coordinated digital communications across website, CRM and social channels.
Contract SEO Consultant at Various
June 1, 2023 - Present
Contract SEO Consultant at Various
June 1, 2023 - Present
Deliver SEO-aligned long-form content and campaign-driven storytelling for commercial projects

Education

B.A. Cinema & Photography at Southern Illinois University
August 10, 1998 - May 22, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    paper Melbourne Ghost Signs

    Research-Led Narrative Platform | Content Strategy | Long-Form Editorial | Audience Growth

    Melbourne Ghost Signs is a research-driven storytelling project exploring urban memory, faded advertising and overlooked histories across Melbourne.

    What began as a niche archival exploration evolved into a multi-platform content ecosystem spanning long-form editorial, photography, podcasting, public talks and published book authorship.

    Project Scope:

    • Long-form narrative articles grounded in archival research
    • SEO-informed editorial structuring for discoverability
    • Tone-of-voice development across digital platforms
    • Content calendar planning aligned to cultural events and seasonal activations
    • Photography and visual documentation
    • Institutional collaboration with councils and heritage organisations
    • Public speaking, tours and live programming

    Outcomes:

    • Built and scaled an engaged audience of 30,000+
    • Secured national media coverage (ABC Radio, The Age, Channel 7, Triple R)
    • Authored Melbourne Ghost Signs (Scribe, 2024)
    • Developed a recognisable narrative voice across platforms
    • Created a replicable framework for research-led cultural storytelling

    Skills Demonstrated:

    • Long-form editorial strategy
    • Narrative development and structural pacing
    • SEO-informed content design
    • Audience growth and engagement refinement
    • Cross-functional collaboration with institutions and media
    • Multi-platform storytelling execution

    Melbourne Ghost Signs demonstrates how narrative clarity, research discipline and structured content systems can transform niche subject matter into a scalable audience platform.
    www.instagram.com/melbourne_ghostsigns/