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I'm Giselle Martin, a results-driven CRM and retention specialist focused on helping ecommerce brands grow through data-driven customer experiences. Over 5 years, I’ve led end-to-end CRM programs across DTC brands, shaping segmentation, lifecycle campaigns, and measurement frameworks that drive repeat purchases and higher lifetime value. Based in the UK, I thrive in remote and fast-paced teams, mentoring designers and email specialists, aligning CRM with performance marketing, and ensuring data privacy and deliverability excellence. I love turning complex data into clear commercial stories and optimising every touchpoint to delight customers and boost revenue.…I'm Giselle Martin, a results-driven CRM and retention specialist focused on helping ecommerce brands grow through data-driven customer experiences. Over 5 years, I’ve led end-to-end CRM programs across DTC brands, shaping segmentation, lifecycle campaigns, and measurement frameworks that drive repeat purchases and higher lifetime value. Based in the UK, I thrive in remote and fast-paced teams, mentoring designers and email specialists, aligning CRM with performance marketing, and ensuring data privacy and deliverability excellence. I love turning complex data into clear commercial stories and optimising every touchpoint to delight customers and boost revenue.

Giselle Martin

Graphic Designer, Brand Designer, Logo Designer, +7

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I'm Giselle Martin, a results-driven CRM and retention specialist focused on helping ecommerce brands grow through data-driven customer experiences. Over 5 years, I’ve led end-to-end CRM programs across DTC brands, shaping segmentation, lifecycle campaigns, and measurement frameworks that drive repeat purchases and higher lifetime value. Based in the UK, I thrive in remote and fast-paced teams, mentoring designers and email specialists, aligning CRM with performance marketing, and ensuring data privacy and deliverability excellence. I love turning complex data into clear commercial stories and optimising every touchpoint to delight customers and boost revenue.…I'm Giselle Martin, a results-driven CRM and retention specialist focused on helping ecommerce brands grow through data-driven customer experiences. Over 5 years, I’ve led end-to-end CRM programs across DTC brands, shaping segmentation, lifecycle campaigns, and measurement frameworks that drive repeat purchases and higher lifetime value. Based in the UK, I thrive in remote and fast-paced teams, mentoring designers and email specialists, aligning CRM with performance marketing, and ensuring data privacy and deliverability excellence. I love turning complex data into clear commercial stories and optimising every touchpoint to delight customers and boost revenue.

Available to hire

I’m Giselle Martin, a results-driven CRM and retention specialist focused on helping ecommerce brands grow through data-driven customer experiences. Over 5 years, I’ve led end-to-end CRM programs across DTC brands, shaping segmentation, lifecycle campaigns, and measurement frameworks that drive repeat purchases and higher lifetime value.

Based in the UK, I thrive in remote and fast-paced teams, mentoring designers and email specialists, aligning CRM with performance marketing, and ensuring data privacy and deliverability excellence. I love turning complex data into clear commercial stories and optimising every touchpoint to delight customers and boost revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Account Manager at Fluent

December 1, 2025 - Present

Own retention and CRM strategy across 6–8 established DTC e-commerce brands, driving 30–40%+ of total brand revenue through email and SMS channels. Lead monthly retention planning aligned to trading calendars, product launches, seasonal drops, and promotional periods (including BFCM). Design and implement complex Klaviyo flows with advanced segmentation logic, conditional splits, dynamic content, and predictive analytics. Develop data-led segmentation strategies based on purchase behaviour, AOV, lifecycle stage, and LTV to increase repeat purchase rate and reduce churn. Oversee full QA process for CRM builds ensuring flawless execution, compliance, and deliverability best practices before launch. Manage and mentor a team of designers and email specialists; present weekly performance reviews to stakeholders with clear insights, commercial recommendations, and optimization roadmaps. Optimise key retention KPIs including repeat purchase rate, customer lifetime value, flow revenue cont

Account Manager at Soar With Us

May 1, 2025 - December 1, 2025

Managed a portfolio of ecommerce accounts, serving as the main contact and achieving 23% improvement in client retention and satisfaction. Developed tailored retention and growth strategies that resulted in a 19% uplift in repeat purchases and revenue increase while keeping churn low. Conducted business reviews and presented performance insights influencing six accounts, driving high volumes of results. Implemented targeted lifecycle campaigns (onboarding, loyalty, win-back), leading to increased engagement and reactivation of customers. Analyzed retention metrics (churn, CLV, repeat purchase rate) to identify at‑risk accounts and delivered interventions that delivered impact. Designed account portfolios (campaigns and flows) while key designers were on extended leave. Key softwares used included Klaviyo, Figma, Triple Whale, Photoshop, Canva,.jpg, and PhotoShop.

Marketing Manager at Giraffe360

October 1, 2024 - February 28, 2025

Responsible for planning, executing, and optimizing strategies to drive customer engagement and retention. Led development of targeted campaigns across multiple segments using Salesforce and Gmail, ensuring integration with sales and customer success teams. Managed end-to-end campaign processes, from ideation and copywriting to data analysis and reporting. Key projects included a successful Black Friday campaign with personalized emails to maximise sales during a high‑demand period, and the development of self-serve campaigns to guide new users through onboarding and boost conversion rates.

Marketing Performance Executive at The Hut Group

September 1, 2022 - October 31, 2024

Developed and executed CRM campaigns across multiple brands and regions, including Nestlé Health Science (Garden of Life, Vital Proteins, Optifast, Everyday Health, Purina’s Pride & Clean Athlete), Purina (Purina Direct, Purina Owners & Purina Breeders), and various fashion clients (Speedo, Endura, Ellesse, Kicker, Berghaus). Managed campaigns across UK, EU, AU, US and TW, ensuring engagement, retention and revenue targets were met. Collaborated with client account teams to ensure campaign segmentation, email builds and broadcasting adhered to best practices. Evolved campaigns through A/B testing, performance insights, and audience data to optimize CRM effectiveness. Worked with stakeholders and other channel owners to implement database growth tactics to expand client databases and enhance engagement with personal offers and technical mechanics.

Marketing Assistant (Placement Year) at NTU Enterprise

September 1, 2021 - September 30, 2022

Updated web content to ensure accuracy and relevance. Supported the delivery of marketing emails and social media content, ensuring alignment with brand. Developed and maintained trust-based relationships with colleagues across the University to enhance the CAMS department’s reputation. Assisted with the delivery of school events, ensuring activities were delivered on time and within budget.

Account Manager at Affluent

December 1, 2025 - Present

Own retention and CRM strategy across 6–8 established DTC e-commerce brands, driving 30–40%+ of total brand revenue through email and SMS channels. Lead monthly retention planning aligned to trading calendars, product launches, seasonal drops, and promotional periods (including BFCM). Design and implement complex Klaviyo flows; including advanced segmentation logic, conditional splits, dynamic content, and predictive analytics. Develop data-led segmentation strategies based on purchase behaviour, AOV, lifecycle stage, and LTV to increase repeat purchase rate and reduce churn. Oversee full QA process for all CRM builds, ensuring flawless execution, compliance, and deliverability best practices before launch. Manage and mentor a team of designers, and email specialists, providing clear technical briefs and performance feedback. Present weekly performance reviews to stakeholders with clear insights, commercial recommendations, and optimisation roadmaps. Optimise key retention KPIs inc