Digital Marketing Specialist at CRESCENS INC.

Plan, execute, and optimize integrated digital marketing campaigns across paid search, paid social, email, and organic channels to drive brand awareness and customer acquisition. Manage Google Ads and social media advertising campaigns, performing keyword research, audience targeting, bid optimization, and A/B testing to improve ROI and conversion rates. Analyze campaign performance using Google Analytics and GA4, creating dashboards and reports to track KPIs such as CTR, CAC, conversion rate, and ROAS. Collaborate with content and design teams to develop SEO-optimized landing pages and marketing assets that improve engagement and lead conversion. Implement SEO best practices including technical audits, on-page optimization, and content strategy to increase organic traffic and search rankings. Support email marketing and lead-nurturing campaigns through segmentation, personalization, and performance optimization.