I am a mission-driven digital marketing manager with 7+ years of experience spearheading successful social media campaigns and targeted ad initiatives. I consistently deliver hundreds of leads weekly and enhance overall business visibility. I'm adept at data analysis, strategic brand elevation, and funnel optimization, increasing lead generation by 50%+. I am a dynamic team leader who leverages diverse digital communication platforms to engage audiences and drive results. I thrive in fast-paced environments, collaborating across national teams and local partners to ensure brand consistency and measurable impact.

AKMA BAIKHONOVA

I am a mission-driven digital marketing manager with 7+ years of experience spearheading successful social media campaigns and targeted ad initiatives. I consistently deliver hundreds of leads weekly and enhance overall business visibility. I'm adept at data analysis, strategic brand elevation, and funnel optimization, increasing lead generation by 50%+. I am a dynamic team leader who leverages diverse digital communication platforms to engage audiences and drive results. I thrive in fast-paced environments, collaborating across national teams and local partners to ensure brand consistency and measurable impact.

Available to hire

I am a mission-driven digital marketing manager with 7+ years of experience spearheading successful social media campaigns and targeted ad initiatives. I consistently deliver hundreds of leads weekly and enhance overall business visibility. I’m adept at data analysis, strategic brand elevation, and funnel optimization, increasing lead generation by 50%+. I am a dynamic team leader who leverages diverse digital communication platforms to engage audiences and drive results.

I thrive in fast-paced environments, collaborating across national teams and local partners to ensure brand consistency and measurable impact.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Work Experience

Digital Marketing Specialist at Broadway Across America
February 1, 2024 - Present
Developed, executed, and analyzed paid search (SEM), display, and social media campaigns (Meta, TikTok) to drive ticket sales; maintained brand presence by creating content for Facebook and Instagram; measured KPIs (leads, conversion rates, ROI) using Google Analytics and other tools to optimize campaigns; coordinated with national teams, local venue partners, and ad agencies to ensure brand consistency and accurate promotion.
Digital Marketing Manager (Assistant Project Manager) at MD Scaffolding, Inc.
June 1, 2022 - February 1, 2024
Designed, established and managed structured data entry systems and optimized hiring processes for 300+ employees, ensuring compliance with company goals and reporting requirements; developed an innovative company hiring website, driving improved communication for 30+ leads and enhancing marketing for open roles; crafted targeted ads to gain 200+ quality leads secured within a 3-week period for additional staff recruitment; oversaw daily operations by efficiently scheduling 250 construction employees, managing weekly payroll, and maintaining transparent communication channels to ensure smooth operations.
Digital Marketing Account Manager at Effect Media Advertising Agency
December 1, 2018 - June 1, 2020
Conducted comprehensive analysis of media market trends, ensuring strategic brand positioning and identity alignment for optimal success; orchestrated social media content strategies, including blog posts, resulting in follower network growth; directed and optimized paid search campaigns and display ads, elevating marketability for a real estate agency, achieving consistent month-over-month improvements in brand awareness and reach.
Public Relations Coordinator at Bulat Utemuratov Nonprofit Foundation
May 1, 2018 - November 1, 2018
Crafted engaging website and social media content through active campaign development, bolstering engagement, broadening reach, and strengthening brand positioning; innovated promotional events and sales strategies, resulting in a revenue surge of 200%.
Digital Marketing Associate at Khabar TV
November 1, 2015 - November 1, 2016
Orchestrated impactful client TV show launches and implemented feedback to boost brand awareness by 50%; analyzed trends, budgets, and performance, aligning with roadmap and driving 30% growth; recruited and influenced new international clients, leading to an 80% increase in ad revenue for services.
Media Planner at Das Marketing/Mindshare
July 1, 2012 - October 1, 2015
Enhanced outcomes through competitive analysis and audience research, improving impressions by 20% via aligning with user preferences and behavior; introduced innovative advertising approaches, sustaining a steady 10% growth in ads affinity.

Education

Digital Marketing Bootcamp Certificate at Columbia University
October 1, 2022 - March 3, 2026
Meta Digital Marketing Associate Certificate at Meta
September 1, 2023 - March 3, 2026
Google Ads Search Certificate at Google
September 1, 2022 - March 3, 2026
Master of Business Administration, Marketing at Al-Farabi Kazakh National University
January 11, 2030 - January 1, 2015

Qualifications

Digital Marketing Bootcamp Certificate
October 1, 2022 - March 3, 2026
Meta Digital Marketing Associate Certificate
September 1, 2023 - March 3, 2026
Google Ads Search Certificate
September 1, 2022 - March 3, 2026

Industry Experience

Media & Entertainment, Professional Services