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I am a seasoned creative director and copywriter with decades of experience in advertising, marketing, and branding. I own a full-service agency, lead creative teams, present to clients, and secure new accounts. I thrive in fast-paced environments, and I’m comfortable on stage or behind a microphone, delivering engaging narratives across radio, TV, brochures, emails, and websites. I have deep experience in both B2B and B2C markets, working with Fortune 500 companies as well as smaller clients across healthcare, real estate, tech, legal services, and retail. I excel at developing attention-grabbing headlines and persuasive copy, and I’m known for delivering results with professionalism, adaptability, and a collaborative spirit.…I am a seasoned creative director and copywriter with decades of experience in advertising, marketing, and branding. I own a full-service agency, lead creative teams, present to clients, and secure new accounts. I thrive in fast-paced environments, and I’m comfortable on stage or behind a microphone, delivering engaging narratives across radio, TV, brochures, emails, and websites. I have deep experience in both B2B and B2C markets, working with Fortune 500 companies as well as smaller clients across healthcare, real estate, tech, legal services, and retail. I excel at developing attention-grabbing headlines and persuasive copy, and I’m known for delivering results with professionalism, adaptability, and a collaborative spirit.

Michael Shelby

Creative Director, Copywriter, Writer, +2

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I am a seasoned creative director and copywriter with decades of experience in advertising, marketing, and branding. I own a full-service agency, lead creative teams, present to clients, and secure new accounts. I thrive in fast-paced environments, and I’m comfortable on stage or behind a microphone, delivering engaging narratives across radio, TV, brochures, emails, and websites. I have deep experience in both B2B and B2C markets, working with Fortune 500 companies as well as smaller clients across healthcare, real estate, tech, legal services, and retail. I excel at developing attention-grabbing headlines and persuasive copy, and I’m known for delivering results with professionalism, adaptability, and a collaborative spirit.…I am a seasoned creative director and copywriter with decades of experience in advertising, marketing, and branding. I own a full-service agency, lead creative teams, present to clients, and secure new accounts. I thrive in fast-paced environments, and I’m comfortable on stage or behind a microphone, delivering engaging narratives across radio, TV, brochures, emails, and websites. I have deep experience in both B2B and B2C markets, working with Fortune 500 companies as well as smaller clients across healthcare, real estate, tech, legal services, and retail. I excel at developing attention-grabbing headlines and persuasive copy, and I’m known for delivering results with professionalism, adaptability, and a collaborative spirit.

Available to hire

I am a seasoned creative director and copywriter with decades of experience in advertising, marketing, and branding. I own a full-service agency, lead creative teams, present to clients, and secure new accounts. I thrive in fast-paced environments, and I’m comfortable on stage or behind a microphone, delivering engaging narratives across radio, TV, brochures, emails, and websites.

I have deep experience in both B2B and B2C markets, working with Fortune 500 companies as well as smaller clients across healthcare, real estate, tech, legal services, and retail. I excel at developing attention-grabbing headlines and persuasive copy, and I’m known for delivering results with professionalism, adaptability, and a collaborative spirit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Entrepreneur at Self-employed / Freelance

June 1, 1973 - Present

Freelance Creative Director / Copywriter / Voice Talent / Marketing Consultant who writes and directs the creation and production of radio and television commercials, collateral materials including brochures and fliers, email campaigns, website content and print ads. Serves clients from sole entrepreneurs to Fortune 500 companies in healthcare, real estate, high tech, business consulting, legal services, retail and more. Skilled in both B2B and B2C targeted audiences.

Commercial / Fleet Sales Manager at Nissan of San Juan Capistrano and other dealerships

July 1, 2003 - March 1, 2020

Primarily engaged in B2B sales of commercial vehicles to contractors. Created and produced marketing and advertising materials, including email marketing, website content, telemarketing and outside networking to develop a solid track record of repeat and referral business with a very strong closing ratio.

Marketing / Advertising Director at Boot Barn

June 1, 1998 - April 1, 2003

Worked directly with the President of the company as Creative Director, Copywriter and Voice Talent of an in-house agency. Created, produced and directed marketing programs for 30 retail outlets in two states. Solely responsible for all radio/television commercials, display advertisements, product catalogs and ancillary collateral materials. Developed marketing and media plans for all stores. Hired, trained and supervised graphic design and support personnel.

Marketing / Advertising Director at Money Mailer

January 1, 1996 - June 1, 1998

Created and produced marketing materials designed to recruit sales professionals to become Money Mailer franchise owners, which included magazine display advertising and direct mail.

Agency Principal / Creative Director / Senior Copywriter at Scribe Communications

May 1, 1985 - January 1, 1996

Owned and operated this full-service advertising agency, which provided marketing and advertising services to large corporations and small business clients. Developed and implemented marketing plans and strategies, including media buying. Created and produced all collateral materials, display and broadcast advertising. Supervised staff copywriters and freelance graphic designers. Secured all new accounts via direct sales, referrals and networking.