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I am a Market Analyst, Digital Content & Performance Strategist with APAC experience producing social-first content and building data-driven campaign systems. I specialise in short-form video production, brand collaborations, content optimisation, and KPI dashboarding that drive measurable reach, retention, and engagement across digital platforms. I thrive at the intersection of data and storytelling, translating analytics into actionable growth strategies and compelling content that speaks to audiences across APAC markets.…I am a Market Analyst, Digital Content & Performance Strategist with APAC experience producing social-first content and building data-driven campaign systems. I specialise in short-form video production, brand collaborations, content optimisation, and KPI dashboarding that drive measurable reach, retention, and engagement across digital platforms. I thrive at the intersection of data and storytelling, translating analytics into actionable growth strategies and compelling content that speaks to audiences across APAC markets.

Shreya Sood

Video Editor, Content Producer, Content Creator, +2

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I am a Market Analyst, Digital Content & Performance Strategist with APAC experience producing social-first content and building data-driven campaign systems. I specialise in short-form video production, brand collaborations, content optimisation, and KPI dashboarding that drive measurable reach, retention, and engagement across digital platforms. I thrive at the intersection of data and storytelling, translating analytics into actionable growth strategies and compelling content that speaks to audiences across APAC markets.…I am a Market Analyst, Digital Content & Performance Strategist with APAC experience producing social-first content and building data-driven campaign systems. I specialise in short-form video production, brand collaborations, content optimisation, and KPI dashboarding that drive measurable reach, retention, and engagement across digital platforms. I thrive at the intersection of data and storytelling, translating analytics into actionable growth strategies and compelling content that speaks to audiences across APAC markets.

Available to hire

I am a Market Analyst, Digital Content & Performance Strategist with APAC experience producing social-first content and building data-driven campaign systems. I specialise in short-form video production, brand collaborations, content optimisation, and KPI dashboarding that drive measurable reach, retention, and engagement across digital platforms.

I thrive at the intersection of data and storytelling, translating analytics into actionable growth strategies and compelling content that speaks to audiences across APAC markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Arabic

Intermediate

Work Experience

Marketing Analytics & Strategy Associate at National University of Singapore

May 1, 2025 - December 1, 2025

Analyzed fragmented reporting across social, email, and event channels; consolidated 5,000+ CRM records into structured dashboards tracking 25+ KPIs including CTR, conversion, retention, and acquisition ROI. Diagnosed funnel drop-offs between registration and attendance, proposing targeted strategies to improve engagement. Standardised weekly campaign performance templates to enhance cross-team visibility and optimisation decisions.

Co-Curricular Vice President, MiM Cohort at MiM Cohort, NUS

January 1, 2025 - December 1, 2025

Directed communications across a cohort of 100+ postgraduate students; organised 5+ industry speaker sessions, alumni networking events, and academic forums requiring structured agenda design, stakeholder outreach, and logistical execution.

Data & Performance Analyst at GREENR

May 1, 2024 - December 1, 2024

Identified fragmented performance tracking across 20+ concurrent digital campaigns; built centralised Excel dashboards integrating CRM, Meta Ads Manager, and Google Ads data to standardise KPI reporting across paid and organic channels. Identified ₹900,000+ cumulative marketing spend using ROAS, CAC, cost-per-lead, CTR, and funnel conversion modelling; reallocated budgets toward higher-performing audience segments, improving engagement rates by 10–15%. Conducted geo-level performance modelling across India and Southeast Asia (Singapore, Malaysia, Indonesia), benchmarking CAC, ROAS, conversion rate, and engagement metrics to inform phased regional expansion and paid media allocation strategy. Optimised audience targeting using performance variance, CTR deviation analysis, contributing to a 35% increase in social media reach and stronger cross-platform consistency. Built weekly campaign health dashboards tracking reach growth, engagement velocity, acquisition source ROI, cohort reten

Founder, Independent Analytics & Campaign Analytics at BABASOOD (Independent Analytics)

February 1, 2024 - Present

Identified declining short-form retention; restructured hooks, pacing, and platform-native formatting (Reels/TikTok), scaling audience to 38K+ and achieving 6M+ cumulative reach. Produced and edited 150+ short-form videos using mobile-first filming and CapCut workflows, optimising completion rate and watch time through ongoing performance analysis. Built structured performance dashboards tracking engagement rate, saves, shares, demographics, and retention curves to refine content themes and posting cadence. Led 20+ brand collaborations end-to-end (ideation, scripting, filming, editing, reporting), defining measurable KPIs and delivering ROI-based performance summaries that increased repeat partnerships.

Operations & Risk Reporting Analyst (COP28) at ERTH Abu Dhabi - COP28

June 1, 2023 - December 1, 2023

Identified reporting misalignment across 200+ stakeholders during large-scale event operations; implemented structured tracking dashboards to centralise updates and ensure data accuracy. Standardised documentation workflows to improve coordination efficiency under time-sensitive conditions.

Consulting & Logistics Intern at Trimax Mowers; PheonCorp; Horizon Intl.

January 1, 2022 - December 1, 2022

Built Excel-based KPI systems tracking inventory turnover, delivery lead time, and regional distribution performance across ANZ markets. Consolidated cross-market operational data into unified reporting formats to improve forecasting accuracy and planning visibility.

President, UN Initiative Girl Up JGU at Girl Up JGU

January 1, 2021 - January 1, 2022

Led cross-functional student teams managing advocacy initiatives and structured event execution. Organised talks with Ms Gayatri Puri, Advocate at the Delhi High Court.