Hello! I’m Shweta Deshpande, a results-driven Marketing and Communications Specialist with over four years of hands-on experience across fashion, beauty, lifestyle, and media. I thrive at the intersection of PR strategy, influencer collaborations, and brand storytelling, crafting campaigns that spark attention and foster lasting audience connections. I’ve led end-to-end PR, content production, and social media initiatives for global prestige brands, blending creative vision with structured communication to deliver high-impact brand visibility. I’ve collaborated with global luxury and Indian beauty brands, steering campaigns that combine media outreach, influencer seeding, and editorial storytelling. I’m passionate about turning ideas into impact through thoughtful strategy, collaborative partnerships, and storytelling that resonates across both digital and print media.

Shweta Deshpande

Hello! I’m Shweta Deshpande, a results-driven Marketing and Communications Specialist with over four years of hands-on experience across fashion, beauty, lifestyle, and media. I thrive at the intersection of PR strategy, influencer collaborations, and brand storytelling, crafting campaigns that spark attention and foster lasting audience connections. I’ve led end-to-end PR, content production, and social media initiatives for global prestige brands, blending creative vision with structured communication to deliver high-impact brand visibility. I’ve collaborated with global luxury and Indian beauty brands, steering campaigns that combine media outreach, influencer seeding, and editorial storytelling. I’m passionate about turning ideas into impact through thoughtful strategy, collaborative partnerships, and storytelling that resonates across both digital and print media.

Available to hire

Hello! I’m Shweta Deshpande, a results-driven Marketing and Communications Specialist with over four years of hands-on experience across fashion, beauty, lifestyle, and media. I thrive at the intersection of PR strategy, influencer collaborations, and brand storytelling, crafting campaigns that spark attention and foster lasting audience connections. I’ve led end-to-end PR, content production, and social media initiatives for global prestige brands, blending creative vision with structured communication to deliver high-impact brand visibility.

I’ve collaborated with global luxury and Indian beauty brands, steering campaigns that combine media outreach, influencer seeding, and editorial storytelling. I’m passionate about turning ideas into impact through thoughtful strategy, collaborative partnerships, and storytelling that resonates across both digital and print media.

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Experience Level

Intermediate

Language

Hindi
Fluent
English
Fluent
Italian
Beginner
French
Beginner

Work Experience

Sr.PR Executive at Moodboard Communications
January 2, 2026 - Present
Led end-to-end PR execution and brand communications for prestige and luxury beauty brands, managing day-to-day client servicing, PR planning and execution, media outreach, influencer seeding, and editorial storytelling to build premium brand visibility across press and digital outlets.
Sr.Account Executive at Tandem Communications
February 1, 2024 - December 19, 2025
Led full-scale PR campaigns for global and Indian beauty, retail, and fashion brands; handled monthly PR calendars, press pushes, gifting outreach, and influencer/KOL seeding, cultivating relationships with editors, stylists, and brand partners.
Marketing Specialist at The Pink Foundry
June 13, 2022 - March 3, 2023
Managed marketing across social media, influencer collaborations, PR, and content strategy; grew Instagram audience, produced skincare storytelling content, and led creative direction for product launches and campaigns.
Digital Marketing Executive at FashionTV India
January 20, 2021 - April 13, 2022
Led digital marketing across B2C and B2B channels; developed content for social, website, CRM and paid promotions; optimized campaigns, grew shares and engagement significantly.
Marketing Executive at Della Concept Stores Pvt. Ltd
February 11, 2019 - July 29, 2019
Devised content strategies for luxury furniture across Instagram and Pinterest; drove pre-launch website visits and inquiries; produced photography and shoots for product catalogs and social channels.

Education

Master's in Global Luxury Goods and Services Management at MIP Politecnico Di Milano & SPJain School of Global Management
January 1, 2017 - December 31, 2018
Bachelor's Degree in Biochemistry at University of Mumbai
January 1, 2014 - December 31, 2017
Junior College, Science at R.D. National College, Mumbai
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Other