Available to hire
I am a PR and communications professional with 7+ years of experience across B2B and enterprise technology. I currently lead multiple client teams at a global agency, partnering with leadership and product stakeholders to shape narratives, manage media strategy, and build long-term brand and reputation.
I excel at translating complex technology into clear, credible stories, driving always-on communications, and bridging strategy with execution. I also work closely with senior leadership on crisis communications and reputation management across multiple markets.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Senior Consultant at Archetype
September 1, 2024 - PresentLead global PR and communications mandates for enterprise and high-growth brands across technology, SaaS, cloud, data centers, developer platforms, fintech, and healthcare. Advise CXOs, founders, and global communications leads on narrative, positioning, market entry, and reputation management. Manage multi-market programs within hub-and-spoke agency models and direct global client partnerships. Oversee cross-functional teams (8–10 people), ensuring quality, resourcing, and delivery standards. Drive new business through proposals, pitches, and onboarding of new mandates. Support sensitive issues and crisis communications, partnering with senior leadership to protect and enhance brand reputation.
Account Manager at Archetype
August 1, 2022 - August 1, 2024Owned day-to-day leadership of medium to large global accounts across multiple markets. Partnered with senior client stakeholders to translate business priorities into integrated communications strategies. Led cross-market teams and coordinated delivery across regions. Oversaw media relations, content development, thought leadership, and research-led storytelling. Contributed to business growth through account expansion, renewals, and pitch support.
Associate Account Manager at Archetype
October 1, 2021 - August 1, 2022Supported strategic planning and execution for enterprise technology and healthcare clients. Coordinated workflows across teams and markets to ensure consistent delivery. Hands-on role in media relations, content development, and campaign execution. Supported senior leadership in managing global stakeholders and complex mandates.
Senior Account Executive at Archetype
February 1, 2021 - October 1, 2021Led day-to-day execution for medium-sized accounts, acting as a key client contact. Managed junior team members and ensured delivery quality across workstreams. Drove media relations, content development, and integrated campaign execution. Supported strategic planning and client advisory alongside senior leadership.
Account Executive at Archetype
June 1, 2019 - January 1, 2021Managed media relations and storytelling for B2B technology, business, and enterprise brands. Worked across global and India-focused mandates spanning tech, healthcare, automotive, and lifestyle sectors. Built journalist relationships and supported executive thought leadership. Contributed to new business research and proposal development.
Associate Consultant at Archetype
July 1, 2018 - May 1, 2019Supported account operations, media tracking, and campaign execution. Drafted press releases, pitches, and editorial content. Built foundational media relations and storytelling experience.
Content Writer at Koimoi.com
July 1, 2017 - July 1, 2018Created, revised, edited and proofread text content for the website. Produced fresh and exclusive content including articles, top lists, blog posts, and banner headlines while adhering to company SEO standards. Hosted an exclusive column titled 'Fashion FriYay' and produced trailer reaction videos for Koimoi's YouTube channel.
Content Writer at Flickbay
February 1, 2016 - April 1, 2017Produced content for the app including blog posts, articles, and banner headlines. Generated articles based on SEO guidelines. Managed content planning and database management.
Education
BMM (Bachelors in Mass Media) at R D National College, Mumbai
May 1, 2015 - May 1, 2018Undergraduate in Commerce at HR College of Commerce and Economics, Mumbai
May 1, 2013 - May 1, 2015BMM (Bachelors in Mass Media) at R D National College, Mumbai
May 1, 2015 - May 1, 2018Undergrad – Commerce at HR College of Commerce and Economics, Mumbai
May 1, 2013 - May 1, 2015Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Healthcare, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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