Available to hire
I am a senior communications leader based in Germany, guiding global corporate communications, crisis management, and sustainability storytelling for a major consumer brand. I build trusted brands by aligning internal and external communications, leading cross‑functional teams, and shaping long‑term media strategy across markets.
I thrive on translating complex issues into clear, credible messages, driving digital presence and editorial leadership across channels, and mentoring teams to deliver impactful storytelling for global audiences.
Experience Level
Expert
Expert
Expert
Beginner
Beginner
Beginner
Beginner
Beginner
Language
German
Fluent
English
Fluent
Portuguese
Beginner
Work Experience
Senior Director Corporate Communications at PUMA SE
January 1, 2023 - December 1, 2025Leads global corporate communications strategy, governance of media relations, crisis management, sustainability communications, and brand PR across multiple markets; oversees internal/external comms and digital presence.
Senior Head of Communications at PUMA SE
June 1, 2018 - December 1, 2022Oversees global corporate communications, sets strategic direction, and leads teams on media relations, executive communications and crisis management.
Head of Corporate Communications at PUMA SE
April 1, 2012 - May 1, 2018Responsible for corporate communications strategy, brand PR, and coordination of cross-market activities.
Deputy Head of Corporate Communications at PUMA SE
March 1, 2009 - March 1, 2012Supported global corporate communications, crisis planning, and media strategy execution.
Corporate PR Manager at PUMA SE
November 1, 2007 - February 1, 2009Managed corporate PR initiatives, press relations, and communications for the brand.
Company Correspondent, Retail & Small Caps Sector at Reuters, London
April 1, 1997 - December 1, 2000Retail and small-cap sector coverage including corporate communications and market storytelling.
Stock Trader at Nomura Bank, Frankfurt
April 1, 1997 - December 1, 2000Equities trading responsibilities within the bank's desks.
Press Office Officer at Hilperhausen Riding Club
January 1, 2011 - December 1, 2018Media relations, press releases and event communications for the club.
Lecturer in Corporate Communications at University of Würzburg
January 1, 2017 - January 1, 2018Guest/visiting lecturer teaching corporate communications topics.
Education
Applied Linguistics (English, Portuguese, Business) at Johannes-Gutenberg University Mainz
January 1, 1991 - January 1, 1997Graduate Studies in English (Non-Degree Program) at Louisiana State University
January 1, 1994 - January 1, 1995Graphic Design Certificate, Online Degree Program at GD Darmstadt
January 1, 2015 - January 1, 2017Qualifications
Graphic Design Certificate (Online Degree Program)
January 1, 2015 - January 1, 2017Industry Experience
Media & Entertainment, Consumer Goods, Retail, Manufacturing, Professional Services
Experience Level
Expert
Expert
Expert
Beginner
Beginner
Beginner
Beginner
Beginner
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