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I'm Alex Villamar, a multilingual global marketing leader with 17+ years of experience shaping regional strategy, GTM execution, and market expansion across Europe, Latin America, and North America. I’ve built and led multicultural teams, managed channels and distributors, and delivered data-driven growth across SaaS, telecom, fintech, and healthcare. I’ve served as Marketing Director and Product Chief, forging strong stakeholder partnerships and navigating public-sector collaborations in complex international environments. I thrive on culturally adaptive leadership and turning analytics into actionable growth. I’m fluent in English, Spanish, and Portuguese, with working knowledge of French, Mandarin, and other regional practices. I’m passionate about cross-functional collaboration, scalable marketing programs, and mentoring teams to excel in dynamic markets. When I’m not crafting GTM playbooks, I enjoy creative writing, ethnography, and staying active through martial arts and boxing.…I'm Alex Villamar, a multilingual global marketing leader with 17+ years of experience shaping regional strategy, GTM execution, and market expansion across Europe, Latin America, and North America. I’ve built and led multicultural teams, managed channels and distributors, and delivered data-driven growth across SaaS, telecom, fintech, and healthcare. I’ve served as Marketing Director and Product Chief, forging strong stakeholder partnerships and navigating public-sector collaborations in complex international environments. I thrive on culturally adaptive leadership and turning analytics into actionable growth. I’m fluent in English, Spanish, and Portuguese, with working knowledge of French, Mandarin, and other regional practices. I’m passionate about cross-functional collaboration, scalable marketing programs, and mentoring teams to excel in dynamic markets. When I’m not crafting GTM playbooks, I enjoy creative writing, ethnography, and staying active through martial arts and boxing.

Alex Villamar

Marketing Strategist, Brand Strategist, Brand Designer, +2

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I'm Alex Villamar, a multilingual global marketing leader with 17+ years of experience shaping regional strategy, GTM execution, and market expansion across Europe, Latin America, and North America. I’ve built and led multicultural teams, managed channels and distributors, and delivered data-driven growth across SaaS, telecom, fintech, and healthcare. I’ve served as Marketing Director and Product Chief, forging strong stakeholder partnerships and navigating public-sector collaborations in complex international environments. I thrive on culturally adaptive leadership and turning analytics into actionable growth. I’m fluent in English, Spanish, and Portuguese, with working knowledge of French, Mandarin, and other regional practices. I’m passionate about cross-functional collaboration, scalable marketing programs, and mentoring teams to excel in dynamic markets. When I’m not crafting GTM playbooks, I enjoy creative writing, ethnography, and staying active through martial arts and boxing.…I'm Alex Villamar, a multilingual global marketing leader with 17+ years of experience shaping regional strategy, GTM execution, and market expansion across Europe, Latin America, and North America. I’ve built and led multicultural teams, managed channels and distributors, and delivered data-driven growth across SaaS, telecom, fintech, and healthcare. I’ve served as Marketing Director and Product Chief, forging strong stakeholder partnerships and navigating public-sector collaborations in complex international environments. I thrive on culturally adaptive leadership and turning analytics into actionable growth. I’m fluent in English, Spanish, and Portuguese, with working knowledge of French, Mandarin, and other regional practices. I’m passionate about cross-functional collaboration, scalable marketing programs, and mentoring teams to excel in dynamic markets. When I’m not crafting GTM playbooks, I enjoy creative writing, ethnography, and staying active through martial arts and boxing.

Available to hire

I’m Alex Villamar, a multilingual global marketing leader with 17+ years of experience shaping regional strategy, GTM execution, and market expansion across Europe, Latin America, and North America. I’ve built and led multicultural teams, managed channels and distributors, and delivered data-driven growth across SaaS, telecom, fintech, and healthcare. I’ve served as Marketing Director and Product Chief, forging strong stakeholder partnerships and navigating public-sector collaborations in complex international environments. I thrive on culturally adaptive leadership and turning analytics into actionable growth.

I’m fluent in English, Spanish, and Portuguese, with working knowledge of French, Mandarin, and other regional practices. I’m passionate about cross-functional collaboration, scalable marketing programs, and mentoring teams to excel in dynamic markets. When I’m not crafting GTM playbooks, I enjoy creative writing, ethnography, and staying active through martial arts and boxing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Portuguese

Fluent

Work Experience

Marketing Director at Hana Software

January 1, 2024 - January 1, 2025

Led go-to-market strategy for 3 SaaS product lines; launched 2 new platforms and drove rapid user adoption through full-funnel marketing initiatives. Built KPI dashboards in Tableau and Power BI to optimize channel performance and resource allocation. Partnered with product, engineering, and CS teams to align growth strategy with usage analytics and forecasting models. Increased platform users by 43% in four months through cross-channel campaigns and SEO/SEM optimization.

Marketing Director at Sinclair Broadcast Group / The National Desk

January 1, 2022 - January 1, 2024

Delivered a 22% lift in conversions by leading national digital campaign strategy for media properties. Developed data infrastructure for tracking behavior-based segmentation, enhancing lifecycle marketing and retention. Oversaw all audience development initiatives including paid media, content strategy, and funnel optimization.

Director, Digital Marketing Strategy at American Diabetes Association

January 1, 2020 - January 1, 2022

Managed national digital strategy and UX optimization for a portfolio with 31M+ users. Achieved 27% improvement in brand perception and increased digital engagement through analytics-driven content and SEO/SEM improvements. Led regional teams, supported executive decision-making with reporting automation and strategic insights.

Regional Marketing Manager at T-Mobile USA

January 1, 2016 - January 1, 2019

Oversaw digital marketing strategy across West Texas region; led a team of 7 and a user base of 31M. Boosted brand positioning by 27% and increased conversion by 16% via integrated B2C and B2B campaigns. Launched community-centered tech and sports engagement campaigns to build hyperlocal brand affinity.

Founder & Marketing Director at Train Like a Soldier Fitness & Nutrition

January 1, 2014 - January 1, 2016

Scaled operations across 5 countries using digital-first brand campaigns and community-led marketing. Increased revenue by 120% and customer retention by 80% through innovative UX and engagement models.

Regional Marketing Manager at Western Union - AIRPAK

January 1, 2013 - January 1, 2015

Developed Prepaid MasterCard/Western Union card (PPC) based on the region's psychographic and ethnography research. Managed internal in-house creative team and developed traditional and social media content campaigns to increase product consideration, achieving 55% market share. Developed and implemented all non-traditional approaches such as digital cartoon strips for Central America. Grew prepaid card implementation from 0% to 75% across the region within one year.

Sales & Marketing Manager at YOTA Europe ISP Latam Office

January 1, 2011 - January 1, 2013

Led the brand's introduction and positioning, and designed the marketing strategies, reaching 67% market share in 11 months. Created all non-traditional PR and Digital media strategies to increase brand consideration in different markets, managing an in-house agency. Achieved 85% brand consideration by redesigning the flagship product to match cultural dimensions. Grew market share from 0% to 23% within two years.