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I am a Senior Marketing & Content Lead with over 10 years of experience in traditional finance and DeFi. My work focuses on SEO-led growth, brand partnerships, and executive communications, supported by regulatory literacy and a strong performance-driven approach.…

Karen Sullivan

Copywriter, Digital Marketer, Marketer, +3

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I am a Senior Marketing & Content Lead with over 10 years of experience in traditional finance and DeFi. My work focuses on SEO-led growth, brand partnerships, and executive communications, supported by regulatory literacy and a strong performance-driven approach.…

Available to hire

I am a Senior Marketing & Content Lead with over 10 years of experience in traditional finance and DeFi. My work focuses on SEO-led growth, brand partnerships, and executive communications, supported by regulatory literacy and a strong performance-driven approach.

Work Experience

Marketing Department Lead at Newton Crypto

July 1, 2025 - Present

Own external marketing strategy across partnerships, communications, and brand positioning in a regulated crypto market. Lead development of high-impact partnerships and serve as primary writer for CEO speeches and external messaging.

Managing Editor at RWA Alpha

December 1, 2024 - April 1, 2025

Directed SEO-driven editorial strategy to maximize reach and engagement while expanding brand visibility through partnerships and delivering data-driven insights.

Editor-in-Chief at AntelopeIO News

September 1, 2021 - March 1, 2024

Led editorial strategy across multiple AntelopeIO blockchains with a focus on improving discoverability and engagement through SEO-driven optimization.

DAO Governance Lead at Eden Fractally DAO

October 1, 2021 - November 1, 2024

Led transition to a bottom-up governance model, redesigned bylaws and governance frameworks to reduce risk, and contributed to governance supporting a $500K treasury allocation.

Founder & Practitioner at Headwaters Holistic Family Care

January 1, 2019 - January 1, 2022

Built and operated a multidisciplinary wellness practice, publishing expert articles in Well Being Journal and Spirituality & Health.

Instructor Trainer at Stott Pilates / Merrithew Corp

January 1, 2004 - January 1, 2008

Led international instructor training and certification programs across the U.S. and South Korea.

Content Writer & Editor at Frank Russell Canada

January 1, 2002 - January 1, 2004

Developed investment communications and quarterly market commentary for high-net-worth clients.

Portfolio Advisory Associate at RBC Dominion Securities

January 1, 1999 - January 1, 2002

Streamlined research operations and contributed to Slow Turn Portfolio equity selection.