Hi, I'm Sima Saroyan—a communications and public relations professional with a track record of elevating health-care brands through strategic storytelling, media engagement, and cross-functional collaboration. I enjoy turning complex topics into clear, audience-centered stories and driving engaging campaigns across digital and traditional channels. In my free time, I mentor junior communicators and explore new ways to leverage data and storytelling to improve public understanding and impact. I’m passionate about creating ethical, evidence-based messaging, empowering teams, and strengthening national and international visibility for organizations in healthcare, education, and public service. I believe in a people-centered approach that blends creativity with strategic outcomes to advance mission-driven goals.

Sima Saroyan

Hi, I'm Sima Saroyan—a communications and public relations professional with a track record of elevating health-care brands through strategic storytelling, media engagement, and cross-functional collaboration. I enjoy turning complex topics into clear, audience-centered stories and driving engaging campaigns across digital and traditional channels. In my free time, I mentor junior communicators and explore new ways to leverage data and storytelling to improve public understanding and impact. I’m passionate about creating ethical, evidence-based messaging, empowering teams, and strengthening national and international visibility for organizations in healthcare, education, and public service. I believe in a people-centered approach that blends creativity with strategic outcomes to advance mission-driven goals.

Available to hire

Hi, I’m Sima Saroyan—a communications and public relations professional with a track record of elevating health-care brands through strategic storytelling, media engagement, and cross-functional collaboration. I enjoy turning complex topics into clear, audience-centered stories and driving engaging campaigns across digital and traditional channels. In my free time, I mentor junior communicators and explore new ways to leverage data and storytelling to improve public understanding and impact.

I’m passionate about creating ethical, evidence-based messaging, empowering teams, and strengthening national and international visibility for organizations in healthcare, education, and public service. I believe in a people-centered approach that blends creativity with strategic outcomes to advance mission-driven goals.

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Experience Level

Expert
Intermediate

Language

Armenian
Fluent
English
Advanced
Russian
Intermediate

Work Experience

Head of Media and Public Relations Service at Erebouni Medical Center
January 1, 2023 - Present
Lead the development and implementation of the center's communication and public relations strategy, oversee media engagement, internal and external communications, and brand positioning. Drive initiatives to strengthen national and international visibility and reinforce leadership in the health care sector. Plan and execute cross-channel media campaigns and digital outreach while aligning messaging with the organization's values.
Public Relations Specialist at Coca-Cola HBC
September 1, 2020 - December 1, 2020
Supported public relations activities, contributed to media relations, events, and internal communications; helped maintain and enhance brand reputation; coordinated campaigns and press releases.
Marketing Specialist at Tato yan & Partners Law Office
February 1, 2021 - March 1, 2021
Executed marketing activities to support firm branding and client engagement; coordinated cross-channel campaigns and content.
Human Rights Research Analyst at School for Young Journalists
July 1, 2023 - September 30, 2023
Carried out human rights research and analysis, contributed to reports and policy impact discussions; supported research on Artsakh blockade-related cases.

Education

Master's degree at American University of Armenia
January 1, 2022 - January 1, 2023
Bachelor's degree at American University of Armenia
January 1, 2018 - January 1, 2022
Bachelor's degree at Yerevan State University
January 1, 2017 - January 1, 2022
Journalism at Yerevan State University
January 1, 2015 - January 1, 2016
School for Young Journalists program at School for Young Journalists
July 1, 2023 - September 30, 2023

Qualifications

Master's degree
January 1, 2020 - January 1, 2023

Industry Experience

Healthcare, Education, Media & Entertainment, Professional Services

Experience Level

Expert
Intermediate

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