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Hi, I’m Sashwat Shreeja, a Berlin-based Digital Marketing Specialist focused on Growth & Paid Media for B2B SaaS and technology brands. I excel at turning ICPs into MQLs and SQLs, building campaigns from scratch, and driving continuous improvement through testing and experimentation. I also bring strong CRM experience and a bias toward action over planning. In my previous roles I planned and executed multi-channel campaigns across paid social, display, and content programs for large clients, delivering measurable performance and scalable growth. I’m passionate about SEO, content strategy, and data-driven optimization, and I enjoy collaborating across teams to fuel inbound acquisition.…Hi, I’m Sashwat Shreeja, a Berlin-based Digital Marketing Specialist focused on Growth & Paid Media for B2B SaaS and technology brands. I excel at turning ICPs into MQLs and SQLs, building campaigns from scratch, and driving continuous improvement through testing and experimentation. I also bring strong CRM experience and a bias toward action over planning. In my previous roles I planned and executed multi-channel campaigns across paid social, display, and content programs for large clients, delivering measurable performance and scalable growth. I’m passionate about SEO, content strategy, and data-driven optimization, and I enjoy collaborating across teams to fuel inbound acquisition.

Sashwat Shreeja

Growth Marketer, Product Marketer, Marketing Strategist, +1

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Hi, I’m Sashwat Shreeja, a Berlin-based Digital Marketing Specialist focused on Growth & Paid Media for B2B SaaS and technology brands. I excel at turning ICPs into MQLs and SQLs, building campaigns from scratch, and driving continuous improvement through testing and experimentation. I also bring strong CRM experience and a bias toward action over planning. In my previous roles I planned and executed multi-channel campaigns across paid social, display, and content programs for large clients, delivering measurable performance and scalable growth. I’m passionate about SEO, content strategy, and data-driven optimization, and I enjoy collaborating across teams to fuel inbound acquisition.…Hi, I’m Sashwat Shreeja, a Berlin-based Digital Marketing Specialist focused on Growth & Paid Media for B2B SaaS and technology brands. I excel at turning ICPs into MQLs and SQLs, building campaigns from scratch, and driving continuous improvement through testing and experimentation. I also bring strong CRM experience and a bias toward action over planning. In my previous roles I planned and executed multi-channel campaigns across paid social, display, and content programs for large clients, delivering measurable performance and scalable growth. I’m passionate about SEO, content strategy, and data-driven optimization, and I enjoy collaborating across teams to fuel inbound acquisition.

Available to hire

Hi, I’m Sashwat Shreeja, a Berlin-based Digital Marketing Specialist focused on Growth & Paid Media for B2B SaaS and technology brands. I excel at turning ICPs into MQLs and SQLs, building campaigns from scratch, and driving continuous improvement through testing and experimentation. I also bring strong CRM experience and a bias toward action over planning.

In my previous roles I planned and executed multi-channel campaigns across paid social, display, and content programs for large clients, delivering measurable performance and scalable growth. I’m passionate about SEO, content strategy, and data-driven optimization, and I enjoy collaborating across teams to fuel inbound acquisition.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Intermediate

Work Experience

Digital Marketing Specialist (Growth & Paid Media) at Brighter AI Technologies GmbH (Milestone Systems)

May 1, 2025 - Present

Built and launched paid campaigns in-house across LinkedIn Campaign Manager, Google Ads, and Facebook/Meta Ads for the AI image anonymisation solution; Generated MQLs and SQLs from ICP accounts by translating buyer personas into precise audience segments, ad copy, and landing page flows optimized for conversion; Reduced cost-per-lead by 25% through systematic A/B testing; Improved lead quality by 50% by refining targeting parameters and aligning campaign messaging with ICP pain points identified through SalesForce Pardot CRM data.

Product Marketing & Campaign Intern at Brighter AI Technologies GmbH

September 1, 2024 - April 30, 2025

Ran A/B tests on copy, targeting, and landing pages, contributing to a 50% improvement in lead quality; Produced and designed creatives for social media, ad copy, landing page content, and campaign briefs to drive conversions; Maintained competitive intelligence across 10+ platforms and fed insights back into campaign messaging and targeting decisions.

Digital Marketing Manager at MSL Group — Global Integrated Communications Agency

July 1, 2022 - May 31, 2023

Planned and executed multi-channel digital campaigns including paid social, display, and content programs for large government clients; Delivered performance analyses and data-driven recommendations to senior stakeholders; Maintained 95% client satisfaction through structured execution and proactive stakeholder communication.

Digital Marketing Manager at Weber Shandwick

February 1, 2022 - June 30, 2022

Managed integrated campaigns across LinkedIn, Instagram, and Meta Ads for payments, FMCG, and enterprise tech clients; Increased engagement by 30%; Led end-to-end delivery of a nationwide program engaging 15,000+ participants across digital and on-ground channels.

Digital Marketing Associate at Burson India

September 1, 2020 - February 28, 2022

Executed digital campaigns across technology, aviation, e-commerce, and consumer verticals; Analyzed 50+ campaigns for performance insights; Contributed to award-winning campaigns and client satisfaction.

Copywriting Intern at Indigo Consulting

June 1, 2020 - August 31, 2020

Developed ad copy and digital content for Maybelline, L'Oréal Paris, Amazon India, and ZE E5 with close attention to brand tone and conversion-oriented messaging.