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Hi, I’m Sohail Shaikh, a data professional based in Zürich with over 9 years of experience turning complex datasets into actionable insights. I specialize in advanced marketing analytics, predictive modeling, and AI-driven digital performance optimization to drive growth and efficiency. I enjoy building scalable analytics infrastructure, partnering with cross-functional teams, and exploring cutting-edge AI applications to stay ahead in the industry. I’m currently expanding capabilities in advanced AI to unlock new opportunities for business optimization.…Hi, I’m Sohail Shaikh, a data professional based in Zürich with over 9 years of experience turning complex datasets into actionable insights. I specialize in advanced marketing analytics, predictive modeling, and AI-driven digital performance optimization to drive growth and efficiency. I enjoy building scalable analytics infrastructure, partnering with cross-functional teams, and exploring cutting-edge AI applications to stay ahead in the industry. I’m currently expanding capabilities in advanced AI to unlock new opportunities for business optimization.

Sohail Shaikh

Data Scientist, AI Engineer, AI Developer, +2

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Hi, I’m Sohail Shaikh, a data professional based in Zürich with over 9 years of experience turning complex datasets into actionable insights. I specialize in advanced marketing analytics, predictive modeling, and AI-driven digital performance optimization to drive growth and efficiency. I enjoy building scalable analytics infrastructure, partnering with cross-functional teams, and exploring cutting-edge AI applications to stay ahead in the industry. I’m currently expanding capabilities in advanced AI to unlock new opportunities for business optimization.…Hi, I’m Sohail Shaikh, a data professional based in Zürich with over 9 years of experience turning complex datasets into actionable insights. I specialize in advanced marketing analytics, predictive modeling, and AI-driven digital performance optimization to drive growth and efficiency. I enjoy building scalable analytics infrastructure, partnering with cross-functional teams, and exploring cutting-edge AI applications to stay ahead in the industry. I’m currently expanding capabilities in advanced AI to unlock new opportunities for business optimization.

Available to hire

Hi, I’m Sohail Shaikh, a data professional based in Zürich with over 9 years of experience turning complex datasets into actionable insights. I specialize in advanced marketing analytics, predictive modeling, and AI-driven digital performance optimization to drive growth and efficiency.

I enjoy building scalable analytics infrastructure, partnering with cross-functional teams, and exploring cutting-edge AI applications to stay ahead in the industry. I’m currently expanding capabilities in advanced AI to unlock new opportunities for business optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Dutch

Beginner

Work Experience

Customer Centric Data Scientist at General Motors

August 1, 2023 - February 1, 2026

Established end-to-end analytics infrastructure for GM Europe, centralizing data capture, processing, and visualization using Databricks. Developed the first internal AI-powered analytics assistant using NLP and business logic to provide real-time insights. Created 360° customer views and dashboards for stakeholders. Built and deployed machine learning models to provide predictive insights for business decisions.

Senior Commercial Data Scientist at Versuni

May 1, 2021 - July 1, 2023

Led the development of MROI, attribution models, and marketing mix model frameworks. Utilized machine learning to optimize budget allocation, marketing campaign attribution, and performance forecasting. Facilitated performance measurement and supported strategic decision making through advanced analytics. Built predictive models to improve marketing effectiveness and stock management.

Marketing Data Scientist at Tiqets

October 1, 2019 - April 1, 2021

Provided real-world insights and performance reporting to PPC, SEO, CRM and affiliate marketing teams. Performed regression analysis, A/B testing evaluation and predictive modelling. Developed automated reporting workflows and made data-driven budget suggestions.

Omnichannel Business Data Analyst at PVH Europe

August 1, 2018 - September 1, 2019

Managed omnichannel reporting for full-price, outlet, e-commerce and franchise channels. Built standardized KPIs and dashboards across regions in EMEA and beyond. Acted as a strategic consultant for ad-hoc analysis and in-depth performance reviews for the business.

Junior Manager Digital Analytics at Philips

April 1, 2016 - August 1, 2018

Led Qlik Sense (self-service analytics) product initiatives, optimizing dashboard functionalities to support digital insights teams. Conducted large-scale data analyses to support business intelligence and strategic planning. Advanced predictive modeling projects, enhancing operational efficiency.