Kuptsova Julia

Designed mobile product end-to-end: customer journeys, workflows, high-fidelity UI, and interactive prototypes. Built visual systems, components, styles, and responsive layouts in Figma for consistency and scalability. Led UI and branding work across screens, typography, icons, spacing, and composition. Created landing pages and site redesigns with full UI, prototyping, and copy direction. Worked directly with clients to clarify requirements, iterate visuals, and align design with product goals.

Designed UI visuals, illustration assets, and visual styles for large-scale consumer websites and digital products, following an established design system. Prepared production-ready visual assets, style specifications, and components for development handoff.

Created 10 scalable illustration and UI visual systems used across multiple B2B and B2C digital products and websites. Developed detailed guidelines and reusable assets to ensure consistency across teams and platforms. Mentored illustrators and guided cross-functional teams; led sprint planning for illustration and visual system goals.