Available to hire
Hi, I’m Imran Hussain, a technically savvy digital marketing professional based in Kennesaw, GA. I specialize in technical SEO, digital analytics, KPI dashboards, data layer specs, benchmarking metrics, and debugging HTML/CSS/JS.
I partner with product, marketing, and development teams to optimize crawlability, indexation, and user experience while evangelizing SEO, e-commerce best practices, and data-driven decision making.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Consultant at Atlanta Road Body Shop
April 1, 2025 - May 1, 2025Made HTML/CSS recommendations for www.atlantaroadbodyshop.com. Provided updates for display flex and alignment properties to help with UI/UX.
Digital Consultant – Technical SEO at Lumen Technologies
August 1, 2023 - July 1, 2024Technical SEO lead for Lumen digital assets. Post-deployment and ad hoc crawls to assess site health, find broken links, ensure schema syntax is error free, diagnose indexation and crawlability issues, utilize custom extraction (Xpath) to find content errors and worked in conjunction with DevOps to implement 301 redirects in Cloudflare. Used Google Looker Studio to stitch together GSC/GA data to show organic channel performance and event tracking and used SEMRush to create content briefs for blog content.
Digital Manager – Technical SEO at GPC, Atlanta GA
November 1, 2020 - March 1, 2023Technical SEO lead for Napa Retail Platform websites. Utilized Screaming Frog for technical audits and crawling of sites pre/post feature deployments, made technical recommendations to increase core web vitals scores (LCP, CLS, FID), implemented 301 redirects via Cloudflare, added schema markup for enhanced search visibility, decreased duplicate content through canonical tags, automated organic KPI reporting through Adobe Workspace & Google Data Studio, collaborated with SEM group to perform keyword gap analysis that ended saving marketing dollars on PPC campaigns for branded terms and used robots.txt file to help with crawling efficiencies. Worked with product catalog team (Stibo) to optimize product offerings to help increase search relevance and visibility.
Digital Analytics Manager at GPC, Atlanta GA
September 1, 2016 - November 1, 2020Responsible for supporting GPC subsidiary stakeholders with web and product analytics from Adobe Workspace. Utilized Google Data Studio to stitch together GSC and GA data to provide funnel analytics (from visit through to conversion) to find friction points, help design data layer specifications for new features and functionalities on the various websites to track, automating of canned weekly and monthly reporting and ad hoc analysis and reporting as needed with Adobe Workspace and querying hybris.
Search Manager – SEO at The Home Depot, Atlanta GA
June 1, 2013 - June 1, 2016Create weekly and monthly KPI and organic marketing channel dashboards for the business facing team and their stakeholders. Built VBA web scraper for business/merchant team to pull structured HTML data elements for optimization purposes. Managed FTP data feeds to various vendors and facilitated dialogue with Business Intelligence, WebOps and Analytics team partners to establish SEO best practices. Provided guidance to IT/Dev teams for faceted navigation and URL rewrite projects. Mined data to measure BazaarVoice UGC Ratings and Reviews impact on product information pages (900k+ skus). Created keyword tool for SEO business team that illustrates peak volume for specific queries over time. Responsible for 2 technical SEO headcount.
Project Manager – SEO at The Home Depot, Atlanta GA
June 1, 2009 - June 1, 2013Subject matter expert for analytics and data integration (primary tools: Google Analytics, Adobe Omniture, and Epiphany). Created and maintained KPI dashboards for senior leadership team. Owned, managed and created business rules, implemented redirects and built out thesaurus for homedepot.com through Endeca Workbench. Worked with product catalog team (STEP) to help identify opportunities for improvement as it pertained to copy and meta data to help with topical authority and increase SERP visibility. Ad hoc reporting and decision support for SEO stakeholders and partners. Conducted keyword research and implemented major taxonomy category overhauls. Built and tested SEO cases/scripts for UAT in Quality Center.
Web Analytics Analyst at The Home Depot
May 1, 2009 - October 1, 2009Led initiative to analyze and interpret results of homedepot.com plumbing taxonomy refresh. Utilize SiteCatalyst, Excel, and Epiphany to measure KPIs and other key metrics for marketing, creative, and management. Decision support and ad hoc analysis as needed.
Reporting/ETL Analyst at Nurun Inc.
October 1, 2005 - March 1, 2009Responsible for ad hoc/canned report generation, marrying/analyzing disparate data sources with lookup tables, updating and maintaining integrity of keyword databases in Microsoft Access/SQL, creating pivot tables, and providing decision support for the media and account services groups. Responsible for reporting of KPIs of media buys for such clients as Equifax, Disney, and Autotrader using Report Central, Excel, Access, Dart, SQL, and Omniture.
Sales Operations Sr. Analyst at Masterfoods USA (Mars Inc.)
June 1, 2004 - July 1, 2005Responsible for supporting Eastern Division Sales/Account teams with ad hoc and periodic reporting. Responsible for creating GSV, MAT, variance, and other key metric reports. Leverage Business Objects, SQL, and IRI Analyzer for direct sales, brokered partners, and management to measure retail off-take, plan vs. actual and indirect volume reporting.
Logistics Analyst at Masterfoods USA (Mars Inc.)
May 1, 2002 - June 1, 2004Responsible for increasing supply chain efficiency, to optimize business processes and to maximize replenishment to improve customer satisfaction. Interact with field sales, finance, and R&D to resolve critical supply chain issues utilizing inventory management software and query builds. Performed ad hoc data analysis to identify cost saving opportunities using Business Objects and IBM CRP. Worked with demand planning to forecast product for key accounts based on trends and models.
A+ Technician at Northwest YMCA
August 1, 2001 - April 1, 2002Provided technical support for all client computers. Maintained, serviced, and upgraded Novell and Microsoft IIS web servers and applications. Troubleshooting and deskside support for client PCs and notebooks.
Education
Mathematics of Computing Certification at Kennesaw State University
January 1, 2005 - March 5, 2026Mathematics (no degree) at Kennesaw State University
January 1, 1995 - January 1, 1999High School Diploma- College Prep at Campbell High School
January 11, 2030 - June 1, 1994Qualifications
Google Analytics Certification
January 11, 2030 - March 5, 2026Screaming Frog Certification
January 11, 2030 - March 5, 2026Johns Hopkins Data Scientist’s Toolbox
January 11, 2030 - March 5, 2026CIW Associate
January 11, 2030 - March 5, 2026Google Data Analytics Professional (Coursera)
January 11, 2030 - March 5, 2026Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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