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Hi, I’m Rosalea Avelino, a Packaging Development and Graphic Design Specialist with many years of experience helping retail and private-label brands bring packaging concepts to life—from initial concept through print approval. I’m skilled at managing packaging artwork files, maintaining version control, and ensuring regulatory compliance (CFIA, CCCR) while delivering accurate, on-brand visuals. I thrive in cross-functional settings, collaborating with Marketing, QA, and external vendors to launch new product lines and campaigns. I love building scalable templates and visual systems that maintain consistency across channels, while staying creative and client-focused.…Hi, I’m Rosalea Avelino, a Packaging Development and Graphic Design Specialist with many years of experience helping retail and private-label brands bring packaging concepts to life—from initial concept through print approval. I’m skilled at managing packaging artwork files, maintaining version control, and ensuring regulatory compliance (CFIA, CCCR) while delivering accurate, on-brand visuals. I thrive in cross-functional settings, collaborating with Marketing, QA, and external vendors to launch new product lines and campaigns. I love building scalable templates and visual systems that maintain consistency across channels, while staying creative and client-focused.

Rosalea Avelino

Graphic Designer, Designer, Brand Designer, +5

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Hi, I’m Rosalea Avelino, a Packaging Development and Graphic Design Specialist with many years of experience helping retail and private-label brands bring packaging concepts to life—from initial concept through print approval. I’m skilled at managing packaging artwork files, maintaining version control, and ensuring regulatory compliance (CFIA, CCCR) while delivering accurate, on-brand visuals. I thrive in cross-functional settings, collaborating with Marketing, QA, and external vendors to launch new product lines and campaigns. I love building scalable templates and visual systems that maintain consistency across channels, while staying creative and client-focused.…Hi, I’m Rosalea Avelino, a Packaging Development and Graphic Design Specialist with many years of experience helping retail and private-label brands bring packaging concepts to life—from initial concept through print approval. I’m skilled at managing packaging artwork files, maintaining version control, and ensuring regulatory compliance (CFIA, CCCR) while delivering accurate, on-brand visuals. I thrive in cross-functional settings, collaborating with Marketing, QA, and external vendors to launch new product lines and campaigns. I love building scalable templates and visual systems that maintain consistency across channels, while staying creative and client-focused.

Available to hire

Hi, I’m Rosalea Avelino, a Packaging Development and Graphic Design Specialist with many years of experience helping retail and private-label brands bring packaging concepts to life—from initial concept through print approval. I’m skilled at managing packaging artwork files, maintaining version control, and ensuring regulatory compliance (CFIA, CCCR) while delivering accurate, on-brand visuals.

I thrive in cross-functional settings, collaborating with Marketing, QA, and external vendors to launch new product lines and campaigns. I love building scalable templates and visual systems that maintain consistency across channels, while staying creative and client-focused.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Graphic Production Artist at TC Transcontinental

November 1, 2024 - December 1, 2025

Produced and prepared weekly retail flyers for Canadian Tire, ensuring brand consistency across multiple departments; automated flyer text using Phoenix scripts; collaborated with marketing teams and account managers to finalize layouts under tight weekly deadlines.

Freelance Designer at Design Innovation

June 1, 2011 - Present

Delivered creative design services for clients including Giant Tiger, Pure Body Naturals, and Brock Windows & Doors; provided branding, logo design, packaging, and promotional materials for retail and B2B markets; built long-term relationships through cost-effective, client-focused design strategies.

Marketing Manager / Graphic Designer at Polyflor Canada

May 1, 2023 - November 1, 2024

Managed website content and marketing campaigns for new flooring products; designed Canadian catalogues, sell sheets, and promotional materials; oversaw sample distribution, coordinated sales team requests, and supported social media presence.

Senior Graphic / Packaging Designer at IHL Canada

March 1, 2021 - May 1, 2023

Designed packaging, signage, and promotional materials aligned with Canadian branding and compliance standards; develop standardized templates, sell sheets, and hang tags to streamline visual consistency; collaborated with marketing and production teams on product launches and advertising campaigns.

Graphic / Packaging Designer at Lancaster Canada

June 1, 2012 - August 1, 2019

Led rebranding of company identity, including logo, packaging, and promotional design; created flyers, catalogues, and magazine ads; developed private-label packaging for Harris Paints and other regional brands.

Freelance Production Artist at The Creative Group

March 1, 2012 - June 1, 2012

Supported SCHAWK! on Walmart Home Trend packaging lines and various national brands; produced large-format and promotional materials for Mark IV Promotions under Pepsi branding.

Graphic / Packaging Designer and Co-ordinator at Recochem Inc

September 1, 2000 - January 1, 2012

Designed packaging for major private label accounts including STP (Clorox), Wal-Mart, Prestone, and Carquest; managed catalogs, posters, and sell sheets; ensured CCCR regulations compliance; coordinated artwork with agencies and translators to meet client requirements.

Graphic / Packaging Designer at NORMERICA INC

August 1, 2000 - September 1, 2004

Designed packaging and marketing artwork for major retail clients including Walmart, Zellers, and PetsMart; enhanced production efficiency by developing new digital-workflow methods; produced product photography, renderings, and print materials for client presentations.