ROSALEAAVELINO

Available to hire

I’m a Packaging Design Specialist with 20+ years of experience creating private-label and retail packaging for homewares and household goods, from concept and dielines to print-ready mechanicals and final production.

About

I’m a Packaging Design Specialist with 20+ years of experience creating private-label and retail packaging for homewares and household goods, from concept and dielines to print-ready mechanicals and final production. I’m especially skilled in artwork adaptation across multiple SKUs, production artwork preparation, and managing bilingual packaging while ensuring compliance with Canadian retailer and regulatory standards.

I enjoy partnering with cross-functional teams, suppliers, and printers to keep projects accurate and on schedule in fast-paced environments. Across my roles—from in-house packaging design to freelance work and contract production support—I’ve consistently maintained brand consistency, handled revisions and version control with high accuracy, and delivered print-ready assets that move smoothly through prepress and production.

  • 26 years' experience
  • Joined March 2026

Industry experience

  • Retail
  • Manufacturing
  • Consumer Goods
  • Professional Services
  • Media & Entertainment

Work experience· 17 roles

Graphic Designer – Private Brands · HOME HARDWARE STORES LIMITEDMay 2026 – Present · 7 mos

• Design and develop private-label packaging for Home Hardware's Homewares and Home Gardener product lines from concept through final production. • Create production-ready mechanical artwork, dielines, and bilingual packaging while ensuring compliance with Canadian packaging regulations and retailer standards. • Adapt and update existing packaging across multiple SKUs while maintaining brand consistency and production accuracy. • Collaborate with Product Managers, Merchandising, Marketing, Compliance, translators, and print vendors to deliver packaging on schedule. • Prepare print-ready files, manage artwork revisions, proofing, and version control throughout the production process.

Graphic Production Artist · TC TranscontinentalNov 2024 – Dec 2025 · 1 yr 2 mos

Produced high-volume retail flyers and promotional layouts across multiple departments in a fast-paced production environment. Completed final artwork in line with brand guidelines and print specifications. Managed version control, proofing, and production workflows under tight weekly deadlines while collaborating with marketing teams to deliver accurate and timely campaign assets.

Graphic Production Artist (Contract) · TC TranscontinentalNov 2024 – Dec 2025 · 1 yr 2 mos

Produced high-volume retail flyers and promotional layouts across multiple departments in a fast-paced production environment. Finalized artwork in compliance with brand guidelines and print specifications while managing version control, proofing, and weekly production workflows. Partnered with marketing teams to deliver accurate campaign assets on time.

Graphic Designer – Private Brands (Private Brands) · Home Hardware Stores LimitedJan 2024 – Dec 2025 · 2 yrs
Marketing Manager / Graphic Designer · Polyflor CanadaMay 2023 – Nov 2024 · 1 yr 7 mos
Graphic Designer – Private Brands · Home Hardware Stores LimitedJan 2023 – Present · 3 yrs 11 mos
Senior Graphic Designer – Packaging · Investment Hardware Ltd.Mar 2021 – May 2023 · 2 yrs 3 mos
Senior Graphic Designer – Packaging · Investment Hardware Ltd. (Canada)Mar 2021 – May 2023 · 2 yrs 3 mos

Education· 9

Graphic Design · International Academy of Design1998 – 2000
Design Foundation · Humber College1997 – 1998
Guide to Packaging (Certificate) · Packaging Association of Canada2008
Design Foundation (Certificate) · Humber College2030 – 2026

Certifications and awards

Guide to Packaging (Certificate)2008
Guide to Packaging (Certificate)2030 – 2026
Guide to Packaging (Certificate)2030 – 2026

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