I am a Senior Packaging & Brand Design Professional with over 15 years of experience in FMCG and healthcare. I specialize in translating business objectives into clear, compelling visual systems and leading end-to-end brand execution across packaging, in-store experiences, and digital touchpoints.
In my current role at SGK (Propelis Group), I lead global packaging and brand execution projects for Kenvue (Johnson & Johnson Consumer Health), managing the full process from concept development to final production while ensuring consistency, compliance, and high creative standards. I also collaborate across functions and have developed packaging systems and retail concepts for major clients such as Edeka, Rewe, and Aldi Nord, including POS materials, campaign assets, and visual storytelling across channels.
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