Senior Content Strategist & Multimedia Producer | 15+ Years Business Leadership I am a high-efficiency "Content Architect" who bridges professional business strategy with cutting-edge digital storytelling. My unique value lies in the fusion of a decade-plus of entrepreneurial experience with a "self-starter" mastery of modern media tools. Recent Track Record in Canada: • High-Speed Publishing: Independently managed the end-to-end editorial, design, and publication of two bilingual poetry collections and one English magazine within a 90-day window. • Viral Growth: Developed and executed social media strategies that achieved organic growth from 0 to nearly 900 views per video within 72 hours on new channels. • Full-Stack Execution: I handle 100% of the creative workflow—from high-level brand positioning and scriptwriting to professional filming and advanced video editing. With over 15 years of experience in business planning in China and a deep understanding of the North American market, I help brands build authority and trust through high-quality, culturally resonant content. Whether you need a strategic consultant for your brand or a hands-on producer for your next viral campaign, I deliver results with the wisdom of an executive and the speed of a startup.

Laiyong Cheng

Senior Content Strategist & Multimedia Producer | 15+ Years Business Leadership I am a high-efficiency "Content Architect" who bridges professional business strategy with cutting-edge digital storytelling. My unique value lies in the fusion of a decade-plus of entrepreneurial experience with a "self-starter" mastery of modern media tools. Recent Track Record in Canada: • High-Speed Publishing: Independently managed the end-to-end editorial, design, and publication of two bilingual poetry collections and one English magazine within a 90-day window. • Viral Growth: Developed and executed social media strategies that achieved organic growth from 0 to nearly 900 views per video within 72 hours on new channels. • Full-Stack Execution: I handle 100% of the creative workflow—from high-level brand positioning and scriptwriting to professional filming and advanced video editing. With over 15 years of experience in business planning in China and a deep understanding of the North American market, I help brands build authority and trust through high-quality, culturally resonant content. Whether you need a strategic consultant for your brand or a hands-on producer for your next viral campaign, I deliver results with the wisdom of an executive and the speed of a startup.

Available to hire

Senior Content Strategist & Multimedia Producer | 15+ Years Business Leadership
I am a high-efficiency “Content Architect” who bridges professional business strategy with cutting-edge digital storytelling. My unique value lies in the fusion of a decade-plus of entrepreneurial experience with a “self-starter” mastery of modern media tools.
Recent Track Record in Canada:
• High-Speed Publishing: Independently managed the end-to-end editorial, design, and publication of two bilingual poetry collections and one English magazine within a 90-day window.
• Viral Growth: Developed and executed social media strategies that achieved organic growth from 0 to nearly 900 views per video within 72 hours on new channels.
• Full-Stack Execution: I handle 100% of the creative workflow—from high-level brand positioning and scriptwriting to professional filming and advanced video editing.
With over 15 years of experience in business planning in China and a deep understanding of the North American market, I help brands build authority and trust through high-quality, culturally resonant content. Whether you need a strategic consultant for your brand or a hands-on producer for your next viral campaign, I deliver results with the wisdom of an executive and the speed of a startup.

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Language

English
Advanced

Work Experience

Editor-in-Chief at Independent Publisher
January 1, 2021 - Present
Directed and completed the full publishing life cycle for two bilingual poetry collections and one English magazine within a 3-month window; bridged cultural concepts into bilingual content; managed designers and printing houses to ensure 100% on-time delivery of physical and digital assets.
Multimedia Content Creator & Strategist at Self-employed / Freelance
January 1, 2021 - Present
Independently produced 100% of content, including original scripts, filming, and post-production for YouTube, Facebook, X, and Substack; developed a growth strategy that achieved rapid organic growth (up to ~900 views per video) on new channels within 72 hours; analyzed platform algorithms to optimize engagement for North American and global Chinese markets.

Education

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Industry Experience

Media & Entertainment