Hi, I’m Runyarin Lertchai, a data-driven AdTech and programmatic marketing specialist with 10+ years of experience across SEA markets. I specialize in programmatic strategy, publisher monetization, and optimizing digital campaigns to drive revenue and performance. I build and manage cross-channel campaigns, lead client partnerships, and translate complex data into actionable plans. I love helping teams create strong brands and measurable growth through targeted media, analytics, and creative storytelling.…

Runyarin Lertchai

Hi, I’m Runyarin Lertchai, a data-driven AdTech and programmatic marketing specialist with 10+ years of experience across SEA markets. I specialize in programmatic strategy, publisher monetization, and optimizing digital campaigns to drive revenue and performance. I build and manage cross-channel campaigns, lead client partnerships, and translate complex data into actionable plans. I love helping teams create strong brands and measurable growth through targeted media, analytics, and creative storytelling.…

Available to hire

Hi, I’m Runyarin Lertchai, a data-driven AdTech and programmatic marketing specialist with 10+ years of experience across SEA markets. I specialize in programmatic strategy, publisher monetization, and optimizing digital campaigns to drive revenue and performance.

I build and manage cross-channel campaigns, lead client partnerships, and translate complex data into actionable plans. I love helping teams create strong brands and measurable growth through targeted media, analytics, and creative storytelling.

See more

Language

Thai
Advanced
English
Advanced

Work Experience

Digital Campaign Specialist / Account Executive at Appier Inc.
January 1, 2011 - December 31, 2013
Supported digital campaign execution and client account management.
Digital Campaign Specialist / Account Executive at Appier Inc.
January 1, 2014 - December 31, 2016
Planned cross-channel digital campaigns and media initiatives.
Independent AdTech & Programmatic Consultant
January 1, 2017 - December 31, 2018
Advising clients on programmatic strategy and campaign optimization; supporting publisher monetization and digital performance tracking.
Hybrid Media Manager
January 1, 2018 - December 31, 2020
Managed integrated offline and digital campaigns and performance optimization.
Senior Account Manager
January 1, 2020 - December 31, 2021
Managed integrated digital campaigns for automotive, FMCG and financial clients.
Brand Manager & Digital Junior Manager
January 1, 2021 - December 31, 2022
Led digital marketing and brand communication campaigns.
Digital Media Consultant
January 1, 2022 - December 31, 2023
Supported digital platform strategy and client partnerships; planned cross-channel digital campaigns and media initiatives.
AdTech & Programmatic Consultant
October 1, 2025 - Present
Current engagement providing ongoing programmatic strategy and monetization optimization for SEA markets.

Education

Add your educational history here.

Qualifications

Bachelor of Arts – Communication Arts
January 11, 2030 - March 6, 2026
NZQA National Certificate (High School)
January 11, 2030 - March 6, 2026
Certificate of Achievement – Best Team Work Award
January 1, 2017 - March 6, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services