Nazli Basarirel

Managed end-to-end programmatic campaigns for leading US entertainment networks (A&E, Lifetime, History Channel, and Paramount+) with KPIs consistently outperforming targets by an average of 20%. Implemented advanced targeting using ACR data to boost engagement and view retention for premium streaming content. Analyzed complex datasets to provide actionable insights for Tier-1 entertainment accounts, driving budget retention by 30% and enhancing client satisfaction. Collaborated cross-functionally to streamline workflow, reducing campaign setup time by 15% while maintaining 99.9% tracking and attribution accuracy.

Directed programmatic operations and campaign delivery for high-spend global advertisers (Turkish Airlines, Renault, Unilever, Procter & Gamble, Nestlé, etc.). Optimized inventory yield by managing bidder heads and direct programmatic deals, increasing overall department revenue year-over-year by 25%. Troubleshooted technical creative issues (VPAID/VAST) and integration hurdles, ensuring 100% seamless campaign delivery across diverse environments. Mentored and trained junior team members to improve productivity and technical proficiency.

Led technical execution and ad serving for high-spend global accounts (Turkish Airlines, Vodafone, Procter & Gamble, Unilever, etc.). Oversaw technical execution for global accounts, ensuring brand safety, viewability, and delivery standards. Improved campaign performance through proactive monitoring and real-time adjustments, achieving approximately a 15% uplift in ROAS for key retail and telecom clients. Mentored and trained junior team members, providing guidance on rich media, dynamic creative optimization (DCO), and advanced tracking implementations.