Gemini şunu dedi: With over eight years of experience in programmatic advertising, I have a proven track record of managing high-budget global accounts for brands like Paramount+ and Turkish Airlines. My expertise includes optimizing campaigns using DV360 and The Trade Desk, consistently exceeding KPIs by 20% through advanced ACR-driven targeting. I hold a Bachelor of Arts in Economics from Marmara University (2006–2010) and multiple industry certifications across Google, Amazon, and Yahoo platforms. I am a proactive problem-solver skilled in CTV/OTT advertising and technical troubleshooting for complex creative environments.

Nazli Basarirel

Gemini şunu dedi: With over eight years of experience in programmatic advertising, I have a proven track record of managing high-budget global accounts for brands like Paramount+ and Turkish Airlines. My expertise includes optimizing campaigns using DV360 and The Trade Desk, consistently exceeding KPIs by 20% through advanced ACR-driven targeting. I hold a Bachelor of Arts in Economics from Marmara University (2006–2010) and multiple industry certifications across Google, Amazon, and Yahoo platforms. I am a proactive problem-solver skilled in CTV/OTT advertising and technical troubleshooting for complex creative environments.

Available to hire

Gemini şunu dedi:
With over eight years of experience in programmatic advertising, I have a proven track record of managing high-budget global accounts for brands like Paramount+ and Turkish Airlines. My expertise includes optimizing campaigns using DV360 and The Trade Desk, consistently exceeding KPIs by 20% through advanced ACR-driven targeting. I hold a Bachelor of Arts in Economics from Marmara University (2006–2010) and multiple industry certifications across Google, Amazon, and Yahoo platforms. I am a proactive problem-solver skilled in CTV/OTT advertising and technical troubleshooting for complex creative environments.

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Language

Turkish
Fluent
English
Advanced

Work Experience

Programmatic Campaign Manager at TV Ad Sync
May 1, 2022 - August 1, 2025
Managed end-to-end programmatic campaigns for leading US entertainment networks (A&E, Lifetime, History Channel, and Paramount+) with KPIs consistently outperforming targets by an average of 20%. Implemented advanced targeting using ACR data to boost engagement and view retention for premium streaming content. Analyzed complex datasets to provide actionable insights for Tier-1 entertainment accounts, driving budget retention by 30% and enhancing client satisfaction. Collaborated cross-functionally to streamline workflow, reducing campaign setup time by 15% while maintaining 99.9% tracking and attribution accuracy.
Ad Operations Supervisor at Clip Kit Turkey
April 1, 2018 - January 1, 2022
Directed programmatic operations and campaign delivery for high-spend global advertisers (Turkish Airlines, Renault, Unilever, Procter & Gamble, Nestlé, etc.). Optimized inventory yield by managing bidder heads and direct programmatic deals, increasing overall department revenue year-over-year by 25%. Troubleshooted technical creative issues (VPAID/VAST) and integration hurdles, ensuring 100% seamless campaign delivery across diverse environments. Mentored and trained junior team members to improve productivity and technical proficiency.
Client Services & Account Management at Sizmek by Amazon
December 1, 2015 - April 1, 2018
Led technical execution and ad serving for high-spend global accounts (Turkish Airlines, Vodafone, Procter & Gamble, Unilever, etc.). Oversaw technical execution for global accounts, ensuring brand safety, viewability, and delivery standards. Improved campaign performance through proactive monitoring and real-time adjustments, achieving approximately a 15% uplift in ROAS for key retail and telecom clients. Mentored and trained junior team members, providing guidance on rich media, dynamic creative optimization (DCO), and advanced tracking implementations.

Education

Bachelor of Arts in Economics at Marmara University
January 1, 2006 - January 1, 2010

Qualifications

Google Ads Certification (Search, Display, Video)
January 11, 2030 - March 6, 2026
DV360 Certification
January 11, 2030 - March 6, 2026
The Trade Desk Edge Academy Professional
January 11, 2030 - March 6, 2026
Amazon Ads Certification
January 11, 2030 - March 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Telecommunications, Retail