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Hi, I'm Dinesh Babu, a results-driven Senior Digital Marketing Executive with 5 years of experience executing data-backed strategies to drive lead generation, revenue growth, and brand visibility. I specialize in full-funnel marketing including SEO, paid media, content strategy, email automation, and CRO, and I have a proven track record of managing and scaling paid campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, delivering ROAS improvements of 50-60% and CPL reductions of around 50% through continuous optimization and audience refinement. I have a strong analytical background with hands-on experience in Google Analytics, Tag Manager, SEMrush, and CRM platforms to optimize campaign efficiency and budget allocation. I have worked across Real Estate, EdTech, and B2B sectors, consistently aligning marketing strategies with sales objectives to generate measurable and sustainable growth.…Hi, I'm Dinesh Babu, a results-driven Senior Digital Marketing Executive with 5 years of experience executing data-backed strategies to drive lead generation, revenue growth, and brand visibility. I specialize in full-funnel marketing including SEO, paid media, content strategy, email automation, and CRO, and I have a proven track record of managing and scaling paid campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, delivering ROAS improvements of 50-60% and CPL reductions of around 50% through continuous optimization and audience refinement. I have a strong analytical background with hands-on experience in Google Analytics, Tag Manager, SEMrush, and CRM platforms to optimize campaign efficiency and budget allocation. I have worked across Real Estate, EdTech, and B2B sectors, consistently aligning marketing strategies with sales objectives to generate measurable and sustainable growth.

Dinesh Babu R

Digital Marketer, Content Creator, Marketing Strategist, +2

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Hi, I'm Dinesh Babu, a results-driven Senior Digital Marketing Executive with 5 years of experience executing data-backed strategies to drive lead generation, revenue growth, and brand visibility. I specialize in full-funnel marketing including SEO, paid media, content strategy, email automation, and CRO, and I have a proven track record of managing and scaling paid campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, delivering ROAS improvements of 50-60% and CPL reductions of around 50% through continuous optimization and audience refinement. I have a strong analytical background with hands-on experience in Google Analytics, Tag Manager, SEMrush, and CRM platforms to optimize campaign efficiency and budget allocation. I have worked across Real Estate, EdTech, and B2B sectors, consistently aligning marketing strategies with sales objectives to generate measurable and sustainable growth.…Hi, I'm Dinesh Babu, a results-driven Senior Digital Marketing Executive with 5 years of experience executing data-backed strategies to drive lead generation, revenue growth, and brand visibility. I specialize in full-funnel marketing including SEO, paid media, content strategy, email automation, and CRO, and I have a proven track record of managing and scaling paid campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, delivering ROAS improvements of 50-60% and CPL reductions of around 50% through continuous optimization and audience refinement. I have a strong analytical background with hands-on experience in Google Analytics, Tag Manager, SEMrush, and CRM platforms to optimize campaign efficiency and budget allocation. I have worked across Real Estate, EdTech, and B2B sectors, consistently aligning marketing strategies with sales objectives to generate measurable and sustainable growth.

Available to hire

Hi, I’m Dinesh Babu, a results-driven Senior Digital Marketing Executive with 5 years of experience executing data-backed strategies to drive lead generation, revenue growth, and brand visibility.

I specialize in full-funnel marketing including SEO, paid media, content strategy, email automation, and CRO, and I have a proven track record of managing and scaling paid campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, delivering ROAS improvements of 50-60% and CPL reductions of around 50% through continuous optimization and audience refinement. I have a strong analytical background with hands-on experience in Google Analytics, Tag Manager, SEMrush, and CRM platforms to optimize campaign efficiency and budget allocation. I have worked across Real Estate, EdTech, and B2B sectors, consistently aligning marketing strategies with sales objectives to generate measurable and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Executive at Inspire Networks Solution Pvt Ltd

May 1, 2021 - May 1, 2022

Assisted in managing and optimizing company websites built on WordPress, ODOO, and WIX (including jvholidays.in, nbfs.in, inspireofficespace.com); performed on-page SEO, keyword research, content updates and internal linking; supported local listings via Google Business Profile; contributed to ad creation with Canva; participated in A/B tests; tracked KPIs and prepared performance reports; managed social media accounts.

Digital Marketing Executive at Reality Tech Solutions Pvt Ltd

October 1, 2022 - April 30, 2024

Led end-to-end Google Ads campaigns (Search, Display, Performance Max, YouTube) with advanced audience segmentation, keyword strategy and bidding optimization; planned and executed Social Media Advertising across Facebook, Instagram, LinkedIn; managed third-party/native/banner ads; led Influencer Marketing campaigns and tracked performance and ROI; set up tracking pixels and conversion events; prepared weekly/monthly performance reports.

Digital Marketing Lead at MAXSER GLOBAL SUPPLY CHAIN

April 1, 2024 - May 1, 2025

Created and optimized Google Ads campaigns for lead gen and high-intent traffic; refined keywords, bid strategies and negative keywords; conducted structured A/B tests; integrated SEO strategies to drive inbound leads; optimized call-based campaigns with call extensions and landing pages; built high-converting landing pages; executed Social Media and WhatsApp marketing; designed creatives; implemented retargeting; achieved Top 4 Google rankings for targeted keywords and improved organic traffic; provided IT/CRM support and SOPs.

Senior Digital Marketing Executive / Brand Promotion Specialist at Charles Group

April 1, 2025 - Present

Lead multi-channel marketing campaigns across digital platforms, optimize websites and landing pages for conversions and SEO, manage Google Ads and social campaigns for qualified leads and ROI improvements; conduct A/B testing, audience segmentation and budget optimization; plan influencer marketing campaigns and align content with paid strategies; maintain social media presence and analytics; deliver actionable insights and KPI reporting.

Senior Digital Marketing Executive/Brand Promotion Specialist at Charles Group

April 1, 2025 - Present

Lead brand promotion initiatives across multi-channel marketing, optimize website and landing pages for conversions and SEO, manage Google Ads and Social Media campaigns to drive qualified leads and ROI, conduct regular A/B testing and audience segmentation, plan and execute Influencer Marketing campaigns, oversee social media management, and produce analytics reports with actionable insights to strengthen brand positioning.