Available to hire
Hi there! I’m Reem Elbaz, a creative and results-driven digital marketing specialist with hands-on experience in paid social campaigns, influencer strategy, and cross-platform content creation.
I excel at turning data into actionable insights to drive engagement, increase brand visibility, and translate complex metrics into clear, business-focused recommendations. I’m excited to bring a blend of strategy, storytelling, and performance analysis to a forward-thinking marketing team.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Apria Healthcare
July 1, 2025 - PresentCreated and managed campaigns across paid social and email channels to support upcoming product launches and marketing initiatives. Built and optimized landing pages and website pages in HubSpot to support lead generation. Created, scheduled, and managed email marketing campaigns in HubSpot that drove traffic to the company website and social channels. Managed audience segmentation, A/B testing, and performance tracking to improve email open and click-through rates. Created branded marketing assets and campaign creatives using Adobe Creative Cloud (Photoshop, Illustrator, and Premiere Pro), along with Canva and Figma for social content, paid media ads, email graphics, and website visuals. Implemented marketing automation workflows in HubSpot to nurture leads and streamline campaign execution.
Social Media & Content Strategist (Freelance) at Pride+ Groom
June 1, 2025 - July 31, 2025Collaborated with SVP of Communications and CMO to develop and execute media content strategies tailored to brand storytelling and audience engagement. Created original content across platforms, scouted NYC-based locations, and captured behind-the-scenes footage for on-site events and TV segments.
Social Media Specialist at Tweezerman International LLC
November 1, 2024 - April 1, 2025Coordinated and launched paid social and email campaigns targeting segmented customer lists to increase product visibility and customer retention. Conducted weekly performance analysis using Dash Hudson and Later to evaluate campaign KPIs such as open rate, CTR, and conversion. Created and managed detailed reactivation briefs for influencers and content creators. Leveraged platforms such as Traackr, Hootsuite, Dash Hudson, and Later to schedule content and analyze performance metrics for optimized social media campaigns.
Branding Strategy & Business Analytics at Beats By Dre
January 1, 2024 - March 1, 2024Analyzed Gen Z engagement with Beats' email and digital branding campaigns to develop an insight-driven segmentation strategy. Proposed optimized A/B testing strategies and personalized approaches based on behavioral data.
Marketing Intern at Wandering Bear Inc
October 1, 2022 - November 1, 2024Created short-form video and email content tailored to segmented audiences, exceeding engagement KPIs across campaigns. Leveraged social platforms (TikTok, Instagram, Threads, YouTube, and Pinterest) to create content that resonates with audiences and boosts engagement. Used Klaviyo to assist with automation workflows, list hygiene, and performance monitoring for email campaigns.
Education
Bachelor's Degree in Marketing at New Jersey City University
January 11, 2030 - December 1, 2024Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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