I'm a creative entrepreneur and digital strategist with 6+ years of experience building a profitable direct-to-consumer fashion and lifestyle brand. I founded BYJORDANWATKINS, growing to a six-figure revenue with an international customer base and a strong online presence. I lead end-to-end brand development—from design and production to content creation, social media strategy, and e-commerce operations. I thrive in fast-paced environments, collaborate with high-profile clients, and have delivered 50M+ organic views and 60K+ engaged followers across platforms. I'm self-taught, adaptable, and committed to maintaining a clear creative vision while executing strategic initiatives.

Jordan Watkins

I'm a creative entrepreneur and digital strategist with 6+ years of experience building a profitable direct-to-consumer fashion and lifestyle brand. I founded BYJORDANWATKINS, growing to a six-figure revenue with an international customer base and a strong online presence. I lead end-to-end brand development—from design and production to content creation, social media strategy, and e-commerce operations. I thrive in fast-paced environments, collaborate with high-profile clients, and have delivered 50M+ organic views and 60K+ engaged followers across platforms. I'm self-taught, adaptable, and committed to maintaining a clear creative vision while executing strategic initiatives.

Available to hire

I’m a creative entrepreneur and digital strategist with 6+ years of experience building a profitable direct-to-consumer fashion and lifestyle brand. I founded BYJORDANWATKINS, growing to a six-figure revenue with an international customer base and a strong online presence.

I lead end-to-end brand development—from design and production to content creation, social media strategy, and e-commerce operations. I thrive in fast-paced environments, collaborate with high-profile clients, and have delivered 50M+ organic views and 60K+ engaged followers across platforms. I’m self-taught, adaptable, and committed to maintaining a clear creative vision while executing strategic initiatives.

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Work Experience

Founder & Creative Director at BYJORDANWATKINS
November 1, 2020 - Present
Founded and scaled a profitable six-figure direct-to-consumer fashion and lifestyle brand with an international customer base. Fully responsible for creative direction, product design/production, content creation, social media strategy, customer service, fulfillment, and overall operations. Led video content production, e-commerce management on Shopify, partnerships and influencer campaigns, and branding. Built web solutions, email campaigns, and platform optimizations with HTML/CSS and Shopify Liquid templating. Directed photography, styling, and brand storytelling to maintain a cohesive visual identity.
Social Media Manager at New Vision Sports Group
February 1, 2020 - November 1, 2020
Developed and executed social media strategies aligned with brand objectives; managed real-time content for players and clients; produced daily video, graphic, and photography assets in Adobe Creative Suite; tracked performance and refined strategy.
Social Media Executive at Ted Baker
February 1, 2018 - February 1, 2020
Managed cross-channel content scheduling; created engaging visuals and copy; increased Instagram engagement; conducted analytics with Sprinklr; collaborated with marketing, design and PR; developed monthly content calendars; conducted community and crisis management.
Account Executive & Digital Product Specialist at Cube Online
March 1, 2016 - November 1, 2017
Supported design and launch of Google Listing Management product; managed 300+ client accounts, answered daily queries, up-sold and retained customers; created digital products and sales collateral; trained staff and contributed to sales strategy.

Education

UAL Level 3 Diploma and Extended Diploma in Art and Design at Exeter College of Art and Design
January 11, 2030 - March 6, 2026

Qualifications

UAL Level 3 Diploma and Extended Diploma in Art and Design
January 11, 2030 - March 6, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Software & Internet