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Hi, I’m Abby Hornell-Kennedy, a Vancouver-based marketing and brand strategist focused on building cohesive brand stories and driving growth through smart go-to-market planning. I have a track record of leading cross-functional teams to deliver brand programs, optimize budgets, and translate market insights into actionable initiatives across the Canadian market. In my current role as Marketing Manager for Authentic Wine & Spirits, I develop brand plans and execute go-to-market strategies, while coordinating with sales, logistics, and suppliers to ensure alignment with business objectives. I also previously managed brand submissions and market initiatives for Atlantic Canada, propelling growth across multiple channels and seasons.…Hi, I’m Abby Hornell-Kennedy, a Vancouver-based marketing and brand strategist focused on building cohesive brand stories and driving growth through smart go-to-market planning. I have a track record of leading cross-functional teams to deliver brand programs, optimize budgets, and translate market insights into actionable initiatives across the Canadian market. In my current role as Marketing Manager for Authentic Wine & Spirits, I develop brand plans and execute go-to-market strategies, while coordinating with sales, logistics, and suppliers to ensure alignment with business objectives. I also previously managed brand submissions and market initiatives for Atlantic Canada, propelling growth across multiple channels and seasons.

Abby Hornell-Kennedy

Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Abby Hornell-Kennedy, a Vancouver-based marketing and brand strategist focused on building cohesive brand stories and driving growth through smart go-to-market planning. I have a track record of leading cross-functional teams to deliver brand programs, optimize budgets, and translate market insights into actionable initiatives across the Canadian market. In my current role as Marketing Manager for Authentic Wine & Spirits, I develop brand plans and execute go-to-market strategies, while coordinating with sales, logistics, and suppliers to ensure alignment with business objectives. I also previously managed brand submissions and market initiatives for Atlantic Canada, propelling growth across multiple channels and seasons.…Hi, I’m Abby Hornell-Kennedy, a Vancouver-based marketing and brand strategist focused on building cohesive brand stories and driving growth through smart go-to-market planning. I have a track record of leading cross-functional teams to deliver brand programs, optimize budgets, and translate market insights into actionable initiatives across the Canadian market. In my current role as Marketing Manager for Authentic Wine & Spirits, I develop brand plans and execute go-to-market strategies, while coordinating with sales, logistics, and suppliers to ensure alignment with business objectives. I also previously managed brand submissions and market initiatives for Atlantic Canada, propelling growth across multiple channels and seasons.

Available to hire

Hi, I’m Abby Hornell-Kennedy, a Vancouver-based marketing and brand strategist focused on building cohesive brand stories and driving growth through smart go-to-market planning. I have a track record of leading cross-functional teams to deliver brand programs, optimize budgets, and translate market insights into actionable initiatives across the Canadian market.
In my current role as Marketing Manager for Authentic Wine & Spirits, I develop brand plans and execute go-to-market strategies, while coordinating with sales, logistics, and suppliers to ensure alignment with business objectives. I also previously managed brand submissions and market initiatives for Atlantic Canada, propelling growth across multiple channels and seasons.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Wine Sales Career Development Program at Mission Hill Winery

May 1, 2018 - October 1, 2018

Participated in a wine sales development program focused on core product knowledge, guest service, and sales skills.

Front of House at Bacchanal

October 1, 2018 - August 1, 2019

Responsible for reaching sales targets for wine, memberships, and tours; assisted with staff training and guest experience; managed multiple tours and events.

Server at Burdock

June 1, 2019 - January 1, 2020

Delivered high-quality service; assisted with wine and dining experiences; supported event logistics and POS operations.

Trade Marketer at Mark Anthony Wine & Spirits

January 1, 2020 - April 1, 2022

Guided guests through wine knowledge and customer service; executed wine sales programs; managed opening/closing duties and POS usage.

Sales & Submission Manager at Valens Agritech

April 1, 2022 - February 1, 2023

Responsible for developing brand plans and programs, executing brand strategy in the Canadian market, go-to-market planning for brand products; evaluated market trends and brand performance; managed annual brand plans, forecasting and budgeting; cross-functional partnerships across sales, logistics, and suppliers; aligned with company objectives.

Marketing Manager at Authentic Wine & Spirits

June 1, 2023 - Present

Lead development of brand plans and brand programs, execute brand strategy in Canada, manage go-to-market for brand products; evaluate market trends, competitive activity and brand performance; manage annual brand plans including inventory, forecasting and budgeting and pricing reviews; coordinate cross-functional partnership with sales, logistics and suppliers; deliver periodic marketing reports to guide strategy.