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I’m a 26-year-old communications and brand strategist with five years of experience working with digital talent and across brand ecosystems. I specialize in developing and executing platform-native content strategies that drive engagement, growth, and brand alignment. My background has given me strong creative instincts, attention to detail, and the ability to translate ideas into compelling visual and written storytelling across short-form formats.…I’m a 26-year-old communications and brand strategist with five years of experience working with digital talent and across brand ecosystems. I specialize in developing and executing platform-native content strategies that drive engagement, growth, and brand alignment. My background has given me strong creative instincts, attention to detail, and the ability to translate ideas into compelling visual and written storytelling across short-form formats.

Varsha Jayaraman

Brand Strategist, Content Creator, PR Freelancer

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I’m a 26-year-old communications and brand strategist with five years of experience working with digital talent and across brand ecosystems. I specialize in developing and executing platform-native content strategies that drive engagement, growth, and brand alignment. My background has given me strong creative instincts, attention to detail, and the ability to translate ideas into compelling visual and written storytelling across short-form formats.…I’m a 26-year-old communications and brand strategist with five years of experience working with digital talent and across brand ecosystems. I specialize in developing and executing platform-native content strategies that drive engagement, growth, and brand alignment. My background has given me strong creative instincts, attention to detail, and the ability to translate ideas into compelling visual and written storytelling across short-form formats.

Available to hire

I’m a 26-year-old communications and brand strategist with five years of experience working with digital talent and across brand ecosystems. I specialize in developing and executing platform-native content strategies that drive engagement, growth, and brand alignment.

My background has given me strong creative instincts, attention to detail, and the ability to translate ideas into compelling visual and written storytelling across short-form formats.

Skills

Brand Identity

Branding

Copywriting

Experience Level

Brand Identity

Expert

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Head of Brand Management, Communications & PR at Varsha Jayaraman (Brand Communications Head) / Self-employed

August 1, 2019 - December 1, 2020

Led brand strategy and communications for one of India's biggest beauty content creators; scaled personal brand and business revenues; built long-term customer relationships through clear communication and promotional strategy.

Student Brand Ambassador at Red Bull India

January 1, 2021 - November 1, 2022

Promoted and drove sales of Red Bull to college-going students by executing innovative marketing campaigns and student activations to boost brand awareness.