I am a Senior Marketing & Brand Manager with over 10 years of experience in various sectors, including tech, HR SaaS, FMCG, and telecom. I thrive in remote-first environments where I can lead marketing initiatives, build scalable systems, and create impactful growth strategies. My passion lies in community engagement and effective brand management, especially within MENA markets.…

Mariam Hassan Aboutaleb

I am a Senior Marketing & Brand Manager with over 10 years of experience in various sectors, including tech, HR SaaS, FMCG, and telecom. I thrive in remote-first environments where I can lead marketing initiatives, build scalable systems, and create impactful growth strategies. My passion lies in community engagement and effective brand management, especially within MENA markets.…

Available to hire

I am a Senior Marketing & Brand Manager with over 10 years of experience in various sectors, including tech, HR SaaS, FMCG, and telecom. I thrive in remote-first environments where I can lead marketing initiatives, build scalable systems, and create impactful growth strategies. My passion lies in community engagement and effective brand management, especially within MENA markets.

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Language

Arabic
Fluent
English
Advanced
French
Advanced

Work Experience

Marketing Manager (Remote) at Bayzat
January 1, 2024 - January 1, 2025
Led end-to-end marketing and brand initiatives fully remotely, supporting business growth across UAE and KSA, while collaborating with cross-functional teams, agencies, and leadership across multiple time zones. Managed and delivered multiple strategic projects in parallel, acted as the central point of coordination, and drove community-led marketing initiatives.
Freelance Account Manager (Contract) at Tarjama
January 1, 2024 - Present
Led the launch of the social media strategy and content framework for a Global CSR event in KSA. Managed end-to-end delivery including strategy, content planning, and stakeholder coordination.
Group Account Director at MO4 Network
January 1, 2024 - Present
Led a portfolio of 18 social media accounts across multiple industries. Built scalable account management structures and team workflows, aligning strategy with client objectives.
Brand Manager at Americana – KFC Egypt
January 1, 2022 - December 31, 2022
Owned brand performance and P&L management, driving sales and transaction growth. Managed annual brand marketing planning aligned with business objectives.
Senior Content Team Leader at Vodafone Egypt
January 1, 2020 - December 31, 2020
Led the launch and digitalization of non-telecom content services, conducting market research and managing partnerships with major entertainment platforms.
Brand Manager at Careem Egypt
January 1, 2018 - December 31, 2018
Led brand campaign execution and agency management across ATL and digital channels, achieving significant acquisition and retention outcomes.
Account Supervisor at BBDO – Strategies
January 1, 2016 - December 31, 2016
Managed ATL and BTL campaigns for major brands, developing brand strategies and guidelines, and overseeing execution for assigned brands.

Education

BSc. Mass Communication – Advertising & Public Relations at Modern Sciences and Arts University (MSA)
January 1, 2012 - January 1, 2016
BSc. Mass Communication – Advertising & Public Relations at Modern Sciences and Arts University (MSA)
January 1, 2012 - January 1, 2016
BSc. Mass Communication – Advertising & Public Relations at Modern Sciences and Arts University (MSA)
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Consumer Goods, Healthcare