Hi, I’m Stefanie Allen (_Website not available. Sign in: https://www.twine.net/signup_) , a cross-industry marketing leader with 25+ years building growth engines for hospitality, real estate, and experiential brands. I design brand and revenue strategies at the intersection of brand, performance marketing, and demand generation, aligning every customer touchpoint to measurable growth across rooms, F&B, group, and ancillary revenue streams. I’ve partnered closely with owner groups and investment platforms to ensure marketing is not just creative, but tightly tied to financial performance, asset value, and long-term viability. My work builds scalable go-to-market frameworks, portfolio-wide marketing analytics, lifecycle marketing, and cross-functional alignment. I lead end-to-end operations for high-performing assets, rebuild teams and go-to-market strategies, and implement new revenue frameworks; I also design scalable marketing operating systems and lifecycle programs to drive acquisition, activation, and retention across multiple revenue streams.…

Stefanie Allen

PRO

Hi, I’m Stefanie Allen (_Website not available. Sign in: https://www.twine.net/signup_) , a cross-industry marketing leader with 25+ years building growth engines for hospitality, real estate, and experiential brands. I design brand and revenue strategies at the intersection of brand, performance marketing, and demand generation, aligning every customer touchpoint to measurable growth across rooms, F&B, group, and ancillary revenue streams. I’ve partnered closely with owner groups and investment platforms to ensure marketing is not just creative, but tightly tied to financial performance, asset value, and long-term viability. My work builds scalable go-to-market frameworks, portfolio-wide marketing analytics, lifecycle marketing, and cross-functional alignment. I lead end-to-end operations for high-performing assets, rebuild teams and go-to-market strategies, and implement new revenue frameworks; I also design scalable marketing operating systems and lifecycle programs to drive acquisition, activation, and retention across multiple revenue streams.…

Available to hire

Hi, I’m Stefanie Allen (Website not available. Sign in: https://www.twine.net/signup) , a cross-industry marketing leader with 25+ years building growth engines for hospitality, real estate, and experiential brands. I design brand and revenue strategies at the intersection of brand, performance marketing, and demand generation, aligning every customer touchpoint to measurable growth across rooms, F&B, group, and ancillary revenue streams. I’ve partnered closely with owner groups and investment platforms to ensure marketing is not just creative, but tightly tied to financial performance, asset value, and long-term viability.

My work builds scalable go-to-market frameworks, portfolio-wide marketing analytics, lifecycle marketing, and cross-functional alignment. I lead end-to-end operations for high-performing assets, rebuild teams and go-to-market strategies, and implement new revenue frameworks; I also design scalable marketing operating systems and lifecycle programs to drive acquisition, activation, and retention across multiple revenue streams.

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Work Experience

Vice President, Strategic Marketing & Branding at PEACHTREE GROUP – NATIONAL INVESTMENT GROUP
January 1, 2019 - Present
Led regional commercial and growth strategy across full-service and lifestyle assets. Developed multi-channel growth plans that improved conversion, ADR, and repeat engagement. Launched new brand architectures that increased digital acquisition efficiency and strengthened retention drivers. Combining brand, revenue, and experience design created higher-performing funnels and accelerated market adoption.
Regional Director, Sales, Marketing & Branding at GREENWOOD HOSPITALITY
January 1, 2013 - December 31, 2016
Owned regional growth and revenue strategy across a portfolio of lifestyle assets. Increased direct acquisition and occupancy through structured funnels, SEO/SEM, paid media, and conversion optimization. Led brand development and guest experience systems, driving RevPAR, direct conversions, and market penetration via data-led segmentation and lifecycle strategies.
Regional Director, Marketing, Branding & Revenue at SHANER HOTELS
January 1, 2016 - December 31, 2019
Directed growth, branding, and revenue across the regional portfolio. Built brand systems, product identities, and guest touchpoint strategies that increased activation, engagement, and long-term loyalty. Led marketing programs, conference branding, and guest journey optimization to drive acquisition and repeat visits.
Regional Director, Sales, Marketing & Branding at Green Wood Hospitality
January 1, 2013 - December 31, 2016
Owned regional monetization, pricing strategy, and revenue growth across lifestyle and full-service assets. Designed end-to-end operations, improved conversions and retention, and launched lifecycle marketing programs to drive acquisition, activation, and repeat business.

Education

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Qualifications

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Industry Experience

Travel & Hospitality, Real Estate & Construction, Professional Services, Media & Entertainment, Retail
    paper Internal Brand & Culture Transformation 10k employees

    Led the development and rollout of internal brand and culture initiatives across a national portfolio of 100+ hotels, aligning team behaviors with the company’s evolving brand and growth strategy. (https://www.twine.net/signin)

    Partnered with leadership to define brand voice, core values, and service expectations, then translated those into actionable frameworks for property teams including communication standards, guest interaction guidelines, and operational alignment.

    Developed training tools, internal messaging, and SOPs to ensure consistency across departments, creating a clear connection between brand promise and day-to-day execution.

    This work strengthened team engagement, improved consistency in guest experience, and supported broader brand positioning and organizational growth.

    paper Restaurant & Bar Brand Development + Guest Experience Strategy

    Developed brand concepts (https://www.twine.net/signin) , positioning, and guest experience strategies for restaurant and bar concepts ranging from casual to upscale. Focused on creating distinct identities that drive both local engagement and hotel integration.

    Led naming, voice, visual direction, and digital presence, while aligning menu storytelling, programming, and on-property experience to increase traffic, capture rate, and repeat visitation.

    Partnered with operators and chefs to ensure the brand translated operationally, from pre-opening through ongoing activation supported by targeted digital campaigns and local market strategy.

    paper End-to-End Brand Creation: Voice, Experience & Operational SOPs

    Led the full development of brand identity from initial concept through operational execution, ensuring the brand is not only defined, but consistently delivered across every touchpoint.

    Developed brand positioning, voice, tone, and messaging frameworks alongside visual direction, then translated that strategy into real-world application through guest experience design, team training, and operational SOPs.

    Worked closely with leadership and on-property teams to embed the brand into daily operations, aligning service behaviors, communication style, and internal culture with the intended brand experience.

    This approach ensures the brand doesn’t stop at launch, but is sustained over time, creating consistency, stronger guest connection, and long-term brand equity. portfolio: https://www.twine.net/signin

    paper Portfolio-Wide Brand & Revenue Strategy (100+ Hotels)

    Led brand and commercial strategy across a national portfolio of 100+ hotels and F&B concepts. Developed positioning, messaging, and full-funnel digital ecosystems to drive direct revenue and strengthen market presence. Partnered with revenue, sales, and operations teams to align brand with performance across brand.com, paid media, and OTA strategy. Built scalable frameworks for openings, repositioning, and guest experience improving channel mix, increasing brand.com contribution, and supporting long-term asset value.