A rebrand and repositioning for a local bar and restaurant turned cafe and bar community gathering spot.
- Brand Designer
- Brand Strategist
- Product Designer
Stefanie Allen
- United States
- 11 projects
I’m Stefanie Allen, a marketing and growth executive with more than 25 years of experience developing and expanding International and National brands and driving revenue across hospitality, real estate, and…
About
I’m Stefanie Allen, a marketing and growth executive with more than 25 years of experience developing and expanding International and National brands and driving revenue across hospitality, real estate, and experiential businesses. I’ve led brand, digital, and commercial strategy across complex portfolios, connecting how a business positions itself with how it attracts customers, earns loyalty, and grows revenue.
My strength is bringing strategy and execution together. I develop go-to-market plans, demand generation programs, and customer journeys that translate creative work into measurable business results. Working closely with ownership groups and investment platforms, I align marketing with commercial priorities and long-term asset value. That includes improving conversion and retention, reaching distinct audiences, and building the teams, processes, and marketing infrastructure businesses need to scale.
- Joined March 2026
Languages
- EnglishFluent
Industry experience
- Travel & Hospitality
- Real Estate & Construction
- Professional Services
- Media & Entertainment
- Retail
- Financial Services
Projects · 11
Developed a full lifestyle brand concept for a retro-inspired neighborhood food & beverage destination, blending nostalgic Americana with a modern, edgy social vibe. Scope included brand identity direction, logo exploration, color palette development, experiential programming ideas, environmental branding, food presentation concepts, pattern/icon design, and guest-facing visual storytelling designed to influence everything from drive-through experience to poolside moments and social media engagement.
- Brand Designer
- Brand Strategist
- Product Designer
Conference material samples:
https://www.twine.net/signin
I develop conference presentations and brand collateral systems where the message always leads—and design exists to elevate clarity, not compete with it.
Every project begins with a strong brand and narrative foundation, ensuring that all materials are aligned to a cohesive theme, tone, and strategic objective. The result is communication that is intentional, structured, and built to land with executive-level clarity and impact.
My focus is on keeping the core message front and center—translating complex ideas into clear, compelling narratives that resonate with the intended audience, whether on stage, in investor settings, or across broader brand touchpoints.
Beyond presentations, I create supporting collateral that extends the same level of brand consistency across all formats. This ensures a unified visual and messaging system across both internal and external communications.
I’ve led visual direction and rebrands for multi-billion-dollar and international organizations, translating brand strategy into scalable, high-impact design systems across hospitality, lifestyle, and global business environments.
- Concept Visualizer
- Creative Director
- Developer
- Creative Director
Developed and executed a portfolio-wide digital marketing strategy focused on increasing direct bookings while maintaining ADR growth. Leveraged booking window analysis (45+ days), OTA channel optimization, and targeted campaign planning across multiple properties.
Built reporting frameworks, campaign calendars, and commercial plans aligned to demand and segmentation.
Result: stronger direct channel mix, improved booking pace, and higher-value guest acquisition.
Prior to digging fully into a branding project in the discovery phase I like to supply a visual test to ensure alignment is going into the direction of my clients goals.
- Brand Designer
- Brand Strategist
- Product Designer
I am an expert at creating the brand you have always envisioned and pulling it across your full footprint.
- Brand Strategist
Led the development and rollout of internal brand and culture initiatives across a national portfolio of 100+ hotels, aligning team behaviors with the company’s evolving brand and growth strategy. (https://www.twine.net/signin)
Partnered with leadership to define brand voice, core values, and service expectations, then translated those into actionable frameworks for property teams including communication standards, guest interaction guidelines, and operational alignment.
Developed training tools, internal messaging, and SOPs to ensure consistency across departments, creating a clear connection between brand promise and day-to-day execution.
This work strengthened team engagement, improved consistency in guest experience, and supported broader brand positioning and organizational growth.
- Brand Strategist
Developed brand concepts (https://www.twine.net/signin) , positioning, and guest experience strategies for restaurant and bar concepts ranging from casual to upscale. Focused on creating distinct identities that drive both local engagement and hotel integration.
Led naming, voice, visual direction, and digital presence, while aligning menu storytelling, programming, and on-property experience to increase traffic, capture rate, and repeat visitation.
Partnered with operators and chefs to ensure the brand translated operationally, from pre-opening through ongoing activation supported by targeted digital campaigns and local market strategy.
- Concept Visualizer
Led the full development of brand identity from initial concept through operational execution, ensuring the brand is not only defined, but consistently delivered across every touchpoint.
Developed brand positioning, voice, tone, and messaging frameworks alongside visual direction, then translated that strategy into real-world application through guest experience design, team training, and operational SOPs.
Worked closely with leadership and on-property teams to embed the brand into daily operations, aligning service behaviors, communication style, and internal culture with the intended brand experience.
This approach ensures the brand doesn’t stop at launch, but is sustained over time, creating consistency, stronger guest connection, and long-term brand equity. portfolio: https://www.twine.net/signin
- Creative Director
Led brand and commercial strategy across a national portfolio of 100+ hotels and F&B concepts. Developed positioning, messaging, and full-funnel digital ecosystems to drive direct revenue and strengthen market presence. Partnered with revenue, sales, and operations teams to align brand with performance across brand.com, paid media, and OTA strategy. Built scalable frameworks for openings, repositioning, and guest experience improving channel mix, increasing brand.com contribution, and supporting long-term asset value.
- Creative Director
Work experience· 5 roles
Vice President, Strategic Marketing & Branding · PEACHTREE GROUP – NATIONAL INVESTMENT GROUPJan 2019 – Present · 7 yrs 11 mos
Led regional commercial and growth strategy across full-service and lifestyle assets. Developed multi-channel growth plans that improved conversion, ADR, and repeat engagement. Launched new brand architectures that increased digital acquisition efficiency and strengthened retention drivers. Combining brand, revenue, and experience design created higher-performing funnels and accelerated market adoption.
Vice President, Strategic Marketing & Branding · Peach Tree Group – National Investment GroupDec 2018 – Mar 2026 · 7 yrs 4 mos
Owned P&L performance across a multi-unit hospitality portfolio and designed demand generation and upsell strategies across rooms, events, and F&B. Improved conversion and repeat business through lifecycle engagement strategies and strengthened acquisition, activation, and retention across multiple revenue streams. Led end-to-end go-to-market strategy including positioning, messaging, integrated campaigns, and funnel optimization to drive growth outcomes.
Regional Director, Marketing, Branding & Revenue · SHANER HOTELSJan 2016 – Dec 2019 · 4 yrs
Directed growth, branding, and revenue across the regional portfolio. Built brand systems, product identities, and guest touchpoint strategies that increased activation, engagement, and long-term loyalty. Led marketing programs, conference branding, and guest journey optimization to drive acquisition and repeat visits.
Regional Director, Sales, Marketing & Branding · Green Wood HospitalityJan 2013 – Dec 2016 · 4 yrs
Regional Director, Sales, Marketing & Branding · GREENWOOD HOSPITALITYDec 2012 – Dec 2016 · 4 yrs 1 mo
Certifications and awards
AI2026
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